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#redesignconf@whistle
DESIGNING A BETTER
PROCESS FOR UX
by Nick Whitmoyer
#redesignconf@whistle
Sr. Product Design Consultant
THAT’S ME
#redesignconf@whistle
FOLLOW ME
@whistle
#redesignconf
PLEASE NOTE:
It’s not the Fitbit for Dogs
@whistle
#redesignconf
PLEASE NOTE:
It’s not the Fitbit for Dogs
@whistle
#redesignconf@whistle
#redesignconf@whistle
#redesignconf@whistle
#redesignconf@whistle
#redesignconf@whistle
#redesignconf@whistle
WHAT ARE WE HERE TO
TALK ABOUT?
#redesignconf@whistle
THE IMPORTANCE OF TAKING
EXISTING PROCESSES
and customizing one of your own.
#redesignconf@whistle
WHO LIKES TO COOK?
(I realize you just had lunch)
#redesignconf@whistle
HOW DO WE BECOME
BETTER CHEFS?
#redesignconf
RATIO
The Simple Codes 

Behind the Craft of Everyday Cooking
#redesignconf
EGG
A Culinary Exploration of the World's 

Most Versatile Ingredient
#redesignconf@whistle
UX PROCESSES
Waterfall
Agile
Design Thinking
Lean
#redesignconf
WATERFALL
Web Project Management by Ashley Friedlein

Web ReDesign 2.0 by Kelly Goto
#redesignconf
AGILE
Agile Experience Design 

by Lindsay Ratcliffe and Marc McNeill
#redesignconf
DESIGN THINKING
Design Thinking: process and methods manual

by Robert A. Curedale
#redesignconf
LEAN
Lean UX by Jeff Gothelf and Josh Seiden
#redesignconf@whistle
LESSON ONE:

KNOWN VARIABLES
#redesignconf@whistle
COOKING
Temperature
Humidity
Altitude
Gas or Electric
Ingredients
#redesignconf@whistle
UX
In-house vs. Agency
Outsourced Contractors
Remote vs. Colocation
Schedules
Seniority
#redesignconf@whistle
LESSON TWO:

BEING RESOURCEFUL
#redesignconf@whistle
COOKING
Ingredients
Time
Willpower
#redesignconf@whistle
UX
Budget
Time
Manpower
#redesignconf@whistle
LESSON THREE:

NEW DISCOVERIES
#redesignconf@whistle
CHOCOLATE CHIP COOKIES
Ruth Graves Wakefield thought the chips would melt,
turning the batter into a chocolate brown.
#redesignconf@whistle
PLAY-DOH
Originally designed as wallpaper cleaner. 

Over 2 billion cans have been sold since the late 1950’s.
#redesignconf@whistle
INSTAGRAM
Online photo-sharing, video-sharing 

and social networking service
#redesignconf@whistle
CRESTRON TECHNOLOGY
Used in luxury hotels for managing temperature.

Later used in Mars Rovers to regulate & control temperature.
#redesignconf@whistle
COLLABORATION
Everything is better with help
#redesignconf@whistle
PRODUCT DESIGN @NPR
User Testing
Product Focus
Team Collaboration
Iterative Output
#redesignconf@whistle
USER TESTING
Getting out of the kitchen
#redesignconf@whistle
FINDING USERS
Building Tours
Starbucks Example
Remote User Testing
Usability Labs
#redesignconf@whistle
FAILURE IS IMPORTANT
You can’t make an omelette without cracking 

some eggs.
#redesignconf@whistle
FAIL FAST
Think short order cooking vs. Beef Wellington
#redesignconf@whistle
FAIL FAST
Continuous Releases
Bridging Design & Development
Team Discussion
Output vs. Outcomes
#redesignconf@whistle
PREMADE VS CUSTOM
It’s okay to use pre-made pie-crusts
#redesignconf@whistle
PATTERN LIBRARY
Re-use patterns
Identify areas to refactor
#redesignconf@whistle
NOW SERVING
Taking lessons learned and serving other clients
#redesignconf@whistle
THOMAS JEFFERSON
Brought macaroni and cheese to America, but has been
continuously refined (and thank goodness for that)
#redesignconf@whistle
SMACK MENU
Features 12 varieties of macaroni & cheese

to choose from
#redesignconf@whistle
KRAFT MAC & CHEESE
Aimed at feeding the entire family (instead of just kids)
after seeing growth with customers
#redesignconf@whistle
STUDIO’S MENU
Information Design
Visual Design
Front-end Design
Back-end Development
#redesignconf@whistle
STUDIO’S MENU
Iterative processes
Prototyping
Qualitative testing
Quantitative testing
#redesignconf@whistle
CLEAN UP AFTERWARDS
3 simple questions to ask every time
#redesignconf@whistle
WHAT WENT WELL?
#redesignconf@whistle
WHAT COULD’VE BEEN
BETTER?
#redesignconf@whistle
WHAT NEEDS TO
CHANGE?
#redesignconf@whistle
THANKS.

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Designing a Better Process for UX