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Brand-Driven Communities at BarcampICR

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Nick Westergaard
Nick Westergaard

This presentation was originally given at the first BarcampICR in Iowa City, Iowa. Learn more about Nick as a speaker at www.nickwestergaard.com/speaking

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BRAND DRIVEN COMMUNITIES NickWestergaard.com @NickWestergaard
What am I passionate about?
BRANDING SOCIAL MEDIA
BRAND DRIVEN
1,500
500 billion
BRANDING SOCIAL MEDIA
BRAND DRIVEN COMMUNITY SOCIAL TRADITIONAL MEDIA BRAND MEDIA
BRAND DRIVEN COMMUNITIES
photo via Fran Simo / Flickr
photo via feastoffun.com / Flickr
6 TRAITS
MOTIVATED BY MASLOW photo via jeffeaton / Flickr
photo via Kilgub / Flickr
SOCIAL
GATHER OFFLINE photo via Wajimacallit / Flickr
HELP EACH OTHER photo via Jonathan Cohen / Flickr
photo via C! / Flickr
COMMUNITY VALUE
ACCESSIBLE CONVERSATIONS BRANDING SOCIAL MEDIA
BRANDING
“THE REALITY OF THE NEW MEDIA WORLD ... ...is that if your brand does ... it can become irrelevant. not have a belief, if it does It can be ignored, or even not have a soul and does become a focal point for not correctly architect its online contempt.” messages everywhere it touches consumers ... – Lee Clow
BRAND DNA - Who you are - What you say - What you stand for
CASE STUDY
CREATION STORY
CREED
ICONS
RITUALS
PAGANS
SACRED WORDS
LEADER
NEED THESE ELEMENTS PACKAGED UP SOCIAL MEDIA
HOW WE DELIVER THE MESSAGE?
SOCIAL MEDIA
COMMUNITY BUILDING photo via Pat Scullion / Flickr
YOUR WEBSITE photo via JimmyWayne / Flickr
photo via xcode / Flickr
SHARE & ENGAGE photo via furiousgeorge81 / Flickr
photo via chaztoo / flickr
WHAT ARE PEOPLE TWEETING? Pointless Babble Conversational Pass-Along Value Self-Promotion News Spam 4% 4% 6% 9% 40% 38% Source: Pear Analytics
photo via wili_hybrid / Flickr
12:1 photo via bengrey / Flickr
photo via lumierefl / Flickr
GO VIRAL OVER A MILLION VIEWS
photo via nan The Suss-Man (Mike) / Flickr
Groups
RE-CAP
BRANDING SOCIAL MEDIA
{ Creation story Creed Icons BRANDING Rituals Pagans Sacred words Leader
SOCIAL MEDIA WEBSITE / BLOG
BRAND-DRIVEN COMMUNITY SOCIAL TRADITIONAL MEDIA BRAND MEDIA
CLOSING
EVERYONE’S A MARKETER photo via Wayne Large / Flickr
BRAND BUILDERS
EARLY ADOPTERS MAJORITY (early & late) EARLY ADOPTERS LAGGARDS S ATOR INNOV Rogers Innovation Adoption Curve
SOCIAL SKILLS photo via Ricky Justus / Flickr
THANK YOU NickWestergaard.com @NickWestergaard

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