Populus polling for The World at One on BBC Radio 4 and BBC 2's Daily Politics. Fieldwork: 16th-18th May 2014 Sample size: 1,742. England only

1. Party values
% ALL VOTERS saying true of Cons Lab
Lib
Dems
UKIP
On the side of people like me 31% 42% 32% 35%
Wants to help ordinary people get on in life 36% 59% 49% 41%
Willing to take tough decisions for the long term 59% 37% 27% 41%
Shares my values 35% 39% 29% 30%
Competent and capable 44% 34% 22% 23%
Will do what they say 36% 30% 19% 36%
Represents the whole country, not just some types of people 24% 37% 29% 23%
Its heart is in the right place 39% 56% 51% 40%
Stands for fairness 34% 51% 44% 32%
Has a good team of leaders 40% 30% 22% 26%
None of these 32% 29% 37% 42%

2. Party values
% Comfortable Nostalgia saying true of Cons Lab
Lib
Dems
UKIP
On the side of people like me 55% 19% 20% 65%
Wants to help ordinary people get on in life 61% 37% 39% 61%
Willing to take tough decisions for the long term 77% 11% 13% 55%
Shares my values 61% 11% 13% 60%
Competent and capable 61% 8% 16% 33%
Will do what they say 48% 8% 10% 57%
Represents the whole country, not just some types of people 43% 14% 21% 43%
Its heart is in the right place 60% 32% 46% 69%
Stands for fairness 52% 28% 40% 54%
Has a good team of leaders 61% 10% 15% 37%
None of these 15% 55% 45% 18%

3. Party values
% Optimistic Contentment saying true of Cons Lab
Lib
Dems
UKIP
On the side of people like me 48% 38% 42% 26%
Wants to help ordinary people get on in life 52% 62% 63% 35%
Willing to take tough decisions for the long term 74% 33% 37% 35%
Shares my values 49% 34% 39% 22%
Competent and capable 62% 31% 28% 18%
Will do what they say 52% 29% 24% 30%
Represents the whole country, not just some types of people 36% 36% 37% 16%
Its heart is in the right place 58% 56% 63% 32%
Stands for fairness 49% 51% 57% 25%
Has a good team of leaders 55% 29% 28% 22%
None of these 17% 25% 25% 45%

4. Party values
% Calm Persistence saying true of Cons Lab
Lib
Dems
UKIP
On the side of people like me 33% 45% 36% 34%
Wants to help ordinary people get on in life 41% 60% 55% 43%
Willing to take tough decisions for the long term 60% 41% 32% 44%
Shares my values 38% 44% 31% 30%
Competent and capable 48% 38% 26% 25%
Will do what they say 38% 35% 25% 37%
Represents the whole country, not just some types of people 29% 39% 31% 24%
Its heart is in the right place 42% 61% 54% 41%
Stands for fairness 38% 53% 48% 33%
Has a good team of leaders 43% 33% 27% 25%
None of these 30% 27% 31% 39%

5. Party values
% Hard Pressed Anxiety saying true of Cons Lab
Lib
Dems
UKIP
On the side of people like me 15% 39% 17% 53%
Wants to help ordinary people get on in life 16% 51% 25% 60%
Willing to take tough decisions for the long term 46% 33% 15% 54%
Shares my values 24% 34% 13% 48%
Competent and capable 26% 27% 11% 34%
Will do what they say 20% 24% 12% 45%
Represents the whole country, not just some types of people 10% 35% 17% 33%
Its heart is in the right place 23% 47% 30% 57%
Stands for fairness 20% 44% 22% 50%
Has a good team of leaders 29% 27% 14% 40%
None of these 48% 40% 63% 33%

6. Party values
% Long Term Despair saying true of Cons Lab
Lib
Dems
UKIP
On the side of people like me 7% 42% 18% 41%
Wants to help ordinary people get on in life 8% 59% 24% 41%
Willing to take tough decisions for the long term 30% 39% 14% 42%
Shares my values 8% 44% 18% 35%
Competent and capable 14% 37% 12% 29%
Will do what they say 11% 26% 8% 39%
Represents the whole country, not just some types of people 4% 36% 14% 26%
Its heart is in the right place 13% 55% 31% 45%
Stands for fairness 5% 49% 26% 33%
Has a good team of leaders 11% 32% 13% 27%
None of these 63% 28% 59% 43%

7. Party values
% Cosmopolitan Critics saying true of Cons Lab
Lib
Dems
UKIP
On the side of people like me 8% 58% 28% 11%
Wants to help ordinary people get on in life 11% 68% 51% 14%
Willing to take tough decisions for the long term 48% 48% 23% 18%
Shares my values 7% 51% 30% 11%
Competent and capable 19% 44% 20% 8%
Will do what they say 19% 41% 13% 20%
Represents the whole country, not just some types of people 4% 47% 29% 8%
Its heart is in the right place 10% 63% 55% 14%
Stands for fairness 12% 62% 41% 11%
Has a good team of leaders 12% 42% 12% 14%
None of these 46% 21% 34% 70%