The document summarizes a training program from DigiSay for exhibition and conference organizers to help increase sales using social media and content marketing. The program teaches strategies for "hunting" and "farming" for new business on LinkedIn and a customized interface called WiredIn. It provides insights on industries, news, leads and analyzing customers. The training helps build expertise, develop sales and marketing profiles, create and share engaging content, and generate leads for exhibitors and visitors. The goal is to position participants as industry experts and ensure the event makes the most of its content marketing.

1. Sales & Marketing
FOR
TRAINING
Social Media

2. Workshop
SOCIAL SELLING
LinkedIn & Wiredin

3. Sales Training
Linkedin & Wiredin
DigiSay has developed the LinkedIN &
WiredIN training programme to enable
exhibition and conference organisers to
increase their sales traction by increasing
the industry knowledge of their sales
team. The programme focuses on
“Hunting” and “Farming”.
Using digital platforms to hunt for new business
and to cultivate your event’s exhibitor and sponsor
community. We will train your sales people to use
LinkedIn in a far more sophisticated way to ensure
that it becomes an integral part of their sales armoury.
To work alongside LinkedIn we have developed
WiredIn for your sales people. a personalised
interface that brings together all of the digital content
that is relevant to their sectors of your event. This is
a prospecting goldmine. Providing news of product
launches, hires, acquisitions … whatever is big news –
your sales team will hear it first!
Targeted team members
How will DigiSay Develop your Sales People?
Take Aways from DigiSay Training
Portfolio
Director
Sales
Manager
Sales
Director
• Create “Hunting” & “Farming “
Strategies to help cultivate your
current exhibitor & sponsorship
community whilst driving
new business
• Provide greater attachment to the
industry your events’ serve
• Build stronger list of active prospects
• Humanise the lists of data
• Quicken Sales Process &
Build Revenues
• Use of Software to execute plans
Personalised online
listening dashboard
Finding
opportunities
Better understanding
your customers
Increased Lead
Generation

4. Sales Training
Linkedin & Wiredin
DigiSay will train your sales team how to
achieve far greater results by adopting our
powerful strategies
DigiSay will build your event your very own WiredIn
station to provide your sales team with up to the
minute industry news and sales leads
• Analysing your LinkedIn performance
• Optimising Personal Profile
• Growing your Network
• Searching for leads
• Analysing customers, prospects and competitors
• Provide insight into new hires for prospects
• Provide information and insight on exhibitors
and sponsors
• Provide information on exhibitors and sponsors
products and services and which ones are receiving
most attention and are being promoted the most as this
may impact on the deal that is offered
• Highlight when is the best time to sign them up
Provide Industry
insight
Provide up to date
industry news
Provide a source
for new leads
Using LinkedIn as
a CRM system
Using Groups to
develop network
How to create and
share content

5. Exhibition Organisers
FOR
TRAINING
3Cs
Content • Community • Campaigns
Social Media & Content Marketing Workshop

6. 3Cs
Content • Community • Campaigns
The course can be used as a follow on from the LinkedIn & WiredIn course for
sales people or as a stand alone programme for sales or marketers.
We will help your sales team to build their sales pipeline by the effective use of
content. Whilst we will also train your leading marketers to build an engaging
content strategy that will power both exhibition sales and visitor registrations.
DigiSay has developed the Content, Community and
Campaigns training programme to position your leading
sales & marketing people as well informed industry experts
and to ensure that your event is getting the most out of
your content marketing.
Targeted team members
Portfolio
Director
Marketing Manager/
Director
Content
Manager
Sales
Director
How will DigiSay Develop your event’s
Sales & Marketing?
• Build Individual LinkedIN profiles.
• Evaluate and Develop Event Social Media Profiles
• Content Creation
• Content Dissemination
• Content Curation
• Lead Gen via Content
• Integration between platforms to maximise data
Take Aways from DigiSay Training
Personalised online
Wiredin dashboard
Finding
opportunities
Better understanding
your customers
Increased Lead
Generation

7. EVENT CONTENT
1
2
3
4
5
ENGAGEMENT
CONTENT CREATION
CONTENT DISSEMINATION
DRIVER POSTS
Lead Generation for Expo Prospects and Visitors
Online Community Building
Increased Event Exposure
6
6
@CONTENT CURATION
Repurposing & Distributing
content from external sources
including Media Partners and
Event Speakers
6

8. Contact
Nick Paul
T +44 (0)1892 710144
M: +44 (0)7796 434386
S: nick.paul4
E: nick.paul@digisay.co.uk