Learn more about how to use Pinterest to be successful with your business.

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SOCIAL MEDIA TALK
Pinterest

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nickihicks
nickihicks
nickihicks
snickers1197
nickihicks
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HI,
I’M NICKI HICKS!

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redvinestudio
redvinestudio
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red-vine-web-studio
Design. Develop. Optimize.

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WHAT’S THE
POINT OF
USING
PINTEREST FOR
YOUR
BUSINESS?

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WHAT’S THE POINT OF USING PINTEREST FOR YOUR BUSINESS?
1 Get in front of your target
audience.
2 Start conversations.
3 Build relationships.
4 Convert leads.

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IS PINTEREST
RIGHT
FOR YOUR
BUSINESS?

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FIRST…A FEW PINTEREST STATISTICS
1
80% of “pins” – now “saves” –
are re-pinned from other posts.
2
The lifespan of a “pin” is 1,680
times longer than a Facebook
post.
3
Red and orange images receive
200% more re-pins than blue
images.
4
Users who pin 15 – 30 times/day
get the best results.
Statistics above are from SocialMarketingWriting.com

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NOW…LET’S TALK DEMOGRAPHICS: GENDER & AGE (WORLDWIDE)
Statistics above are from Sprout Social.

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NOW…LET’S TALK DEMOGRAPHICS: LOCATION TYPE
Statistics above are from Sprout Social.

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NOW…LET’S TALK DEMOGRAPHICS: INCOME & EDUCATION
Statistics above are from Sprout Social.

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OK. SO YOU’RE
CONVINCED
YOU NEED TO
BE ON
PINTEREST.
NOW WHAT?!

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STEP 1: CREATE YOUR ACCOUNT
You can create a personal and/or business account.

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STEP 1: CREATE YOUR (BUSINESS) ACCOUNT
For business, go to https://business.pinterest.com/.

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STEP 1: CREATE YOUR ACCOUNT

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STEP 1: CREATE YOUR ACCOUNT

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STEP 2: GROW YOUR PINTEREST AUDIENCE
1
Follow and like other Pinterest
accounts that make sense.
2
Give your readers the ability to
“pin” or “save” your blogposts.
3
Post regularly. Share other
content 80% of the time, and
your own 20% of the time.
4
Go wide with your content. Think
about everything and anything
that your niche would be
interested in.

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STEP 3: PIN (OR SAVE) CONTENT
Do regular searches for interesting content.

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STEP 3: PIN YOUR OWN CONTENT
1
Choose to pin something from
the web.

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STEP 3: PIN YOUR OWN CONTENT

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STEP 3: PIN YOUR OWN CONTENT
1
Choose to pin something from
the web.
2 Input the URL.

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STEP 3: PIN YOUR OWN CONTENT
Input the URL.
Choose the best image for the
post. (Again, create a unique one
for Pinterest.)

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STEP 3: PIN YOUR OWN CONTENT
1
Choose to pin something from
the web.
2 Input the URL.
3
Choose the best image for the
post. (Again, create a unique one
for Pinterest.)

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STEP 3: PIN YOUR OWN CONTENT

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STEP 3: PIN YOUR OWN CONTENT
1
Choose to pin something from
the web.
2 Input the URL.
3
Choose the best image for the
post. (Again, create a unique one
for Pinterest.)
4 Publish!

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STEP 3: PIN YOUR OWN CONTENT

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STEP 4: TAKE PINTEREST TO THE NEXT LEVEL
1
Create boards (like categories)
where you group your content.
2
Create longer descriptions (with
at least 100 – 200 characters).
3
For your own content, use unique
images by using a tool like
Canva.
4
Incorporate pricing if you’re
talking about a product.

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STEP 5: CONVERT YOUR FOLLOWING
1 Establish your expertise.
2 Engage your followers.
3
Push people toward content or
content offers where they can
convert.
4 Measure…everything.

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NOW…THE FUN
PART:
MEASUREMENT

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YOU CAN’T MANAGE WHAT YOU DON’T MEASURE
1 Visits
2 Engagement
3 Leads
4 Conversions

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PINTEREST ANALYTICS
View your Twitter Analytics at https://analytics.pinterest.com/.

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TWITTER MEASUREMENT: GOOGLE ANALYTICS

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PINTEREST ADVERTISING
Check out your advertising options at
https://ads.pinterest.com/.