Learn how to incorporate Facebook marketing into your business's marketing strategy.

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SOCIAL MEDIA TALK
Facebook

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nickihicks
nickihicks
nickihicks
snickers1197
nickihicks
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HI,
I’M NICKI HICKS!
#W CJAX | @nick ihick s

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redvinestudio
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Design. Develop. Optimize.

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WHAT’S THE
POINT OF
USING
FACEBOOK FOR
YOUR
BUSINESS?

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WHAT’S THE POINT OF USING FACEBOOK FOR YOUR BUSINESS?
1 Get in front of your target
audience.
2 Start conversations.
3 Build relationships.
4 Convert leads.

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IS FACEBOOK
RIGHT
FOR YOUR
BUSINESS?

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FIRST…A FEW FACEBOOK STATISTICS
1
There are over 1.59 billion active
users on Facebook.
2
The average American spends
over 40 minutes per day on
Facebook.
3
Facebook accounts for an
average of 25% of referrals to
business websites.
4
42% of marketers say that
Facebook is critical to their
business.
Statistics above are from Facebook, Shareaholic, and the State of Inbound Marketing.

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NOW…LET’S TALK DEMOGRAPHICS: GENDER & AGE (WORLDWIDE)
Statistics above are from Sprout Social.

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NOW…LET’S TALK DEMOGRAPHICS: AGE BY GENDER (ON
FACEBOOK)
Statistics above are from Facebook.

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NOW…LET’S TALK DEMOGRAPHICS: LOCATION (WORLDWIDE)
Statistics above are from Facebook.

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NOW…LET’S TALK DEMOGRAPHICS: LOCATION TYPE
Statistics above are from Sprout Social.

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NOW…LET’S TALK DEMOGRAPHICS: INCOME & EDUCATION
Statistics above are from Sprout Social.

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A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON
FACEBOOK
1 Go to https://www.facebook.com/business/.

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A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON
FACEBOOK
1 Go to https://www.facebook.com/business/.
2 Click “Create Ad.”

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A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON
FACEBOOK
1 Go to https://www.facebook.com/business/.
2 Click “Create Ad.”
3 Click “Promote your Page,” then “Set Audience &
Budget.”
4 Start testing!

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A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON
FACEBOOK
1 Go to https://www.facebook.com/business/.
2 Click “Create Ad.”
3 Click “Promote your Page,” then “Set Audience &
Budget.”

17. redvinestudio.com
A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON
FACEBOOK
1 Go to https://www.facebook.com/business/.
2 Click “Create Ad.”
3 Click “Promote your Page,” then “Set Audience &
Budget.”
4 Start testing!

18. redvinestudio.com
A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON
FACEBOOK
1 Go to https://www.facebook.com/business/.
2 Click “Create Ad.”
3 Click “Promote your Page,” then “Set Audience &
Budget.”
4 Start testing!

19. redvinestudio.com
A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON
FACEBOOK
1 Go to https://www.facebook.com/business/.
2 Click “Create Ad.”
3 Click “Promote your Page,” then “Set Audience &
Budget.”
4 Start testing!

20. redvinestudio.com
A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON
FACEBOOK
1 Go to https://www.facebook.com/business/.
2 Click “Create Ad.”
3 Click “Promote your Page,” then “Set Audience &
Budget.”
4 Start testing!

21. redvinestudio.com
A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON
FACEBOOK
1 Go to https://www.facebook.com/business/.
2 Click “Create Ad.”
3 Click “Promote your Page,” then “Set Audience &
Budget.”
4 Start testing!

22. redvinestudio.com
A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON
FACEBOOK
1 Go to https://www.facebook.com/business/.
2 Click “Create Ad.”
3 Click “Promote your Page,” then “Set Audience &
Budget.”
4 Start testing!

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OK. SO YOU’RE
CONVINCED
YOU NEED TO
BE ON
FACEBOOK.
NOW WHAT?!

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STEP 1: CREATE YOUR PAGE

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STEP 1: CREATE YOUR PAGE

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STEP 1: CREATE YOUR PAGE

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STEP 1: CREATE YOUR PAGE
Edit your page’s URL in About > Facebook Web Address.

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STEP 2: GROW YOUR FACEBOOK AUDIENCE
1 Ask friends, family, and clients.
2
Add your links…everywhere.
Include like boxes on your blog
and email signature, too.
3
Create ads or boost individual
posts.
4
Engage your audience on your
page, on other pages, and on
groups.

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STEP 3: CREATE CONTENT
1 Whether your own posts (past or present) or others,
blogposts are a great way to engage your audience
and drive traffic.
BLOGPOST S
2 This is content specifically created to convert visitors.
Examples include: whitepapers, eBooks, infographics,
and more.
CONT ENT OFFERS
3 If your email newsletters are archived on your
website, share it with your social media audience, too.
EM AIL NEWSLET T ER S
4 When you create a press release, share it on your
social media channels for even more reach.
PRESS RELE ASE S OR INDUST RY NEW S
5 Whether a hosted video (on a site like YouTube) or a
direct upload to your social account, share videos.
VIDEO S
6 Photos should be part of every post, if possible. Posts
with photos are engaged with more often than those
without.
PHO T O S
7 From questions to FAQs to quizzes, engage your
audience by prompting them to interact with you.
INT ER ACT I V E CONT ENT
8 These posts can be salesy, show personality, and/or
simply give your audience an idea of what goes on in
your business on a daily basis.
“A DAY IN T HE LIFE”

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STEP 4: CONTINUE BUILDING YOUR FOLLOWING
1
Show off your personality and
share great content.
2
Engage visitors through likes and
commenting.
3
Continue to boost great posts to
be found.
4
Measure what’s working and
what isn’t.

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STEP 5: CONVERT YOUR FOLLOWING
1 Establish your expertise.
2 Engage your followers.
3
Push people toward content or
content offers where they can
convert.
4 Measure…everything.

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NOW…THE FUN
PART:
MEASUREMENT

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YOU CAN’T MANAGE WHAT YOU DON’T MEASURE
1 Start by measuring overall visits to your blog and website.
Focus on where visitors are coming from.
VISIT S
2 Next, look at where you are getting the most engagement
from on your blog and social media between comments,
likes, etc.
ENG AG EM E NT
3 Then, measure leads. How many contact forms or email
signups did you get?
LEAD S
4 Last – and most importantly – how many sales were made?
Backtrack to identify where those conversions came from
and continuously improve your process.
CONVERSIO N S
#W CJAX | @nick ihick s

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FACEBOOK MEASUREMENT: FACEBOOK INSIGHTS

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FACEBOOK MEASUREMENT: FACEBOOK INSIGHTS
• Overview: a little bit of everything
• Likes: likes and unlikes over a given time
• Reach: how organic (non-paid) and paid traffic are seeing your posts
• Page views: visitors viewing your page
• Actions on page: conversions made
• Posts: when posts were most engaged with
• Events/Videos: events/videos engagement
• People: demographics who engaged with your page
• Message: any messages your page receives

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FACEBOOK MEASUREMENT: 3RD PARTIES (SPROUT SOCIAL)

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FACEBOOK MEASUREMENT: GOOGLE ANALYTICS

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FACEBOOK MEASUREMENT: GOOGLE ANALYTICS