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NICK HALSTEAD
Founder & CEO




twitter.com/nickhalstead

                           #INTRO
DEVELOPMENT

  BUSINESS

THE FUTURE
              #TOPICS
FIRST A QUICK
            STORY




 (TRY NOT TO NOD OFF)
                        #STORY
(LAST YEAR)




BUILDING WEB 2.0 IN 16 HOURS




                         #BUILDING
HAVE AN IDEA




               #IDEA
GET A GOOD CODER




               #BABY
GET A DESIGNER




(my designer @DTSN supplied this picture of himself)

                                          #MONKEY
INSERT COKE




              #COKE
DO SOME WORK




               #POO
INSERT PIZZA




         #PIZZA #YUMMY
DO MORE WORK




          #MOREPOO
INSERT MORE JUNK




            #COKE+PIZZA
CRUNCH TIME




          #BUZZING
LAUNCH PRODUCT!

• TWITTER AGGEGRATOR
• LOOKS FOR LINKS TO CONTENT
• DISPLAYS MOST POPULAR CONTENT
• CATEGORISES THE CONTENT
                          #LAUNCH
WHAT IT COSTS
        (LAST YEAR)


 • £500 for contract programmer
 • 4 hours internal design time
 • 4 hours (me programming)
 • total man hours = 16
                                  #COSTS
WHAT IT COSTS
        (LAST YEAR)


 • £500 for contract programmer
 • 4 hours internal design time
 RETURN TO THIS LATER......

 • 4 hours (me programming)
 • total man hours = 16
                                  #COSTS
DEVELOPMENT




     #DEVELOPMENT
THE ‘FIREHOSE’
 (public timeline)




                     #SCARY
THE ‘FIREHOSE’
      TWEETS

READY FOR GROWTH?



              #LOTS #AND #LOTS
THE ‘FIREHOSE’
  TWEETS




                 #LOTS
THE ‘FIREHOSE’
    TWEETS

800,000+ a day



                   #LOTS
THE ‘FIREHOSE’
     TWEETS

 800,000+ a day
24 million a month

                     #LOTS
THE ‘FIREHOSE’
     TWEETS

 800,000+ a day
24 million a month
   =       year
                     #LOTS
THE ‘FIREHOSE’
          TWEETS
1200%+ GROWTH IN LAST 12 MONTHS




                           #COSTL
                             Y
THE ‘FIREHOSE’
           TWEETS
1200%+ GROWTH IN LAST 12 MONTHS
             2010
       288 million a month?




                              #COSTL
                                Y
THE ‘FIREHOSE’
           TWEETS
1200%+ GROWTH IN LAST 12 MONTHS
             2010
       288 million a month?


        =         month
                              #COSTL
                                Y
THE ‘FIREHOSE’
  ACCESS
Data Mining Feed




                   #FIREHOSE
THE ‘FIREHOSE’
     ACCESS
  Data Mining Feed

stream HTTP (Q2 2009)




                        #FIREHOSE
THE ‘FIREHOSE’
      ACCESS
   Data Mining Feed

stream HTTP (Q2 2009)

XMPP (been and gone...)



                          #FIREHOSE
THE ‘FIREHOSE’
      ACCESS
   Data Mining Feed

stream HTTP (Q2 2009)

XMPP (been and gone...)

 3rd Party (e.g. GNIP)

                          #FIREHOSE
WHITELISTING


      20,000 requests per hour




http://twitter.com/help/request_whitelisting

                                    #WHITELIST
OPTIMIZATION

DB DE-NORMALIZATION

  STATIC CONTENT

    MEMCACHE

      CLOUD?


                      #SPEED
OPTIMIZATION



Speed != Scalable


                  #SPEED
BACK TO OUR
      STORY


              #STORY
BEYOND
BOOTSTRAP
  (THIS YEAR)




                #MORECOS
                   T
BEYOND
         BOOTSTRAP
           (THIS YEAR)
  Development
• Monthly Updates
• 10 days x 4 Team
  Members
• total man hours = 320
• £10,000 a month
                          #MORECOS
                             T
BEYOND
         BOOTSTRAP
           (THIS YEAR)
  Development                Hosting
•                      •
  Monthly Updates        Bandwidth £500+
• 10 days x 4 Team     • Dedicated Servers
  Members                £1500+ month
• total man hours = 320 • Cloud Computing
• £10,000 a month       • Maintenance
                                   #MORECOS
                                      T
WHY INVEST THIS MUCH?



                    #WHY
BUSINESS




       #BUSINESS
+BRANDS




          #BRANDS
WHY?
       #QUESTION
#QUESTION
TRUST



  OPINION OF A FRIEND
                           83%!!
WHO HAS USED THE PRODUCT


                               #TRUST
has made $1 million revenue on




                           #DELL
DEDICATED 20%
OF PR BUDGET TO SOCIAL MEDIA

                         #NETAPP
Revenue Models

Sponsorship / Advertising

Promoting Twitter Accounts

       Engagement



                             #REVEN
                               UE
FUTURE




   #AWESOME
   #GROWTH
Technology is Hard to Predict



“What scaling walls will Twitter hit? Obviously
the technology scales pretty well, it's not using
             a whole lot of CPU”
                     Dave Winer, March 2007




                                               #FAIL
What We Know...

        OAuth

 Integration/Purchase
3rd Party API/Products’s

  Start of Advertising
#REAL #LIFE

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