Original Gdocs presentation: http://bit.ly/Iydnx5 | A sweep through what Unibet is doing around Google plus along with some stuff about Google and the way its aggressively monetizing the web

1. Google+
&

2. Nick Garner James Daly
Nick Garner: Head of search Unibet James Daly: Online PR Executive for Unibet
Working across all Unibet's 24 international markets, specialising Running all social media platforms including Twitter, Facebook and
in Google+ and responsible for
- SEO - Engaging with blogs for links
- SMO (Social media optimisation) - Making memes
- Refer a Friend - Creating press releases
- PPC - Hosting interactive content
- Online Public Relations (as a means of influencing SEO and
social media)

3. Google+
&

4. Google's share isn't growing much

5. But it's revenues are...

6. UK: 18% Year on Year growth
$15.62 per person per quarter in the UK*
*assumes 62m UK population

7. Information / Commercial Internet
Mix in commercial with
$15.62 per person per year in the UK*
information as much as
possible
Rank (fairly) easy Rank (fairly) hard

8. Signals are changing
OLD: Look for algo weakness NEW: Look for 'human patterns'
and exploit them > SEO in ranking sites, socially engineer
them > Online PR

9. Conclusion
$15.62 per person per quarter in the UK*
Google is becoming an ads engine,
mining data about you to be the
perfect middleman
For more of this thinking see
seobook.com

10. The business case for Google+
We believe Google+ is an
emergent force in social media
and Unibet wants to be a
leading part of this within
iGaming.
Give a dog a bone

11. The business case for Google+ > +1
Give a dog a bone...
Give a dog a bone

12. What G+ promises
More:
● Reach in search
● Direct traffic
● Engagement
● Conversions without adwords

13. SEO & G+?

14. He says its (kind of) connected
"When someone recommends something, that's a pretty
good indicator of quality," said Matt Cutts, Google's
principle engineer for search. "We are strongly looking at
using this in our rankings."

15. Core idea: Circles > Reach

16. Not Logged in

17. Logged in > because I follow Unibet...

18. G+: Connecting the network

19. +1's anyone?
It's the 'quality' of the network, mate.

20. Excellent PPT on SEO & G+
Search for "Google plus SEO" on Slideshare

21. Content / outreach (kind of) like G+
Add another one in...

22. What resource is needed?
The right person: That might suit me!
● Journalist / blog owner
○ Has their own blog/site (ideally)
○ Not too hung up on being 'newsey'
○ A bit technical
● Personality
○ Creative
○ Funny!
○ Inquisitive
○ Persuasive

23. Introducing....James
Our G+ guy!
○ Southampton Solent
BA (Hons) Journalism
○ Independent On
Sunday
○ Sevenoaks Chronicle
○ Goal.com
○ Five Year Plan fanzine
○ Stand up comedy

24. Unibet G+ page

25. Circles

26. But wait...

27. What's good

28. What's good

29. Unibet Open photos

30. Hangouts

31. What we're doing...
Unibet Hangouts with our experts
Iain Macintosh
Paolo Bandini
Ed Malyon

32. Ed Malyon Unibet Hangout

33. Followers
April 2012 1,543 3,472 145
438 760 126
February 2012 1,105 2,712 19

34. Facebook v G+

35. This is how we get traffic...

36. Virgin

37. What next for Villas-Boas?

38. Memes

39. Blogs

40. Memes

41. Memes

42. Nick's final thoughts for Google+
● It's time to shift our footprint from exploiting
the algo's weaknesses, to engineering
human behaviour and harvesting the right
signals i.e. Online PR with and SEO
backdrop > G+
● For me its an either way bet
● G+ Win: we are early adopters and we out
pace competitors
● G+ Fail: we use this content and
engagement on other social channels
anyway

43. James's final thoughts
● Scope for lots of fun
● Videos look good
● Gifs look great
● Photos look just lovely
● Hangouts offer something different
● Not effective for us...yet
● Slow start
● Techie-centric
● White space
● More people needed!