SlideShare ist ein Scribd-Unternehmen logo

Digital strategies Summit

•Als PPT, PDF herunterladen•
•
Nick Garner
Nick Garner

A short PPT covering some ideas around integrating PPC and SEO along with the social media that works for brands - social proof (ZMOT)

TechnologieBusiness
1 von 26
Devising and executing a successful integrated search strategy Nick Garner
  ,[object Object],[object Object],[object Object],[object Object],[object Object],Nick Garner | Unibet.com | Future Digital Strategies Summit
Finding & Being found ,[object Object],[object Object],[object Object],Nick Garner | Unibet.com | Future Digital Strategies Summit
Trending topics: Google Trends ,[object Object],Nick Garner | Unibet.com | Future Digital Strategies Summit
Trending topics: Twitter Nick Garner | Unibet.com | Future Digital Strategies Summit
The money phrases: adwords keyword finder ,[object Object],Nick Garner | Unibet.com | Future Digital Strategies Summit
  Niches & 'soft' phrases. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Nick Garner | Unibet.com | Future Digital Strategies Summit
 SEO & PPC together – what works Nick Garner | Unibet.com | Future Digital Strategies Summit
Users go on a complex research journey Nick Garner | Unibet.com | Future Digital Strategies Summit
SEO for information (commercial phrases if you can do it)  Nick Garner | Unibet.com | Future Digital Strategies Summit
PPC for commercial: See what converts. Paid Rich Snippets Images Local Search Nick Garner | Unibet.com | Future Digital Strategies Summit
 SEO & PPC together: 1+1 = 3 (kind of) Nick Garner | Unibet.com | Future Digital Strategies Summit
PPC for temporal topics  Nick Garner | Unibet.com | Future Digital Strategies Summit Ads 6 pack News
 SEO & PPC together – IMHO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Nick Garner | Unibet.com | Future Digital Strategies Summit
Focusing on linking search with your social media activities  
ZMOT: The 4 buying stages ,[object Object],Brand/ Social Search Cart Reviews Nick Garner | Unibet.com | Future Digital Strategies Summit
Leverage your brand search: The appalling  ,[object Object],Nick Garner | Unibet.com | Future Digital Strategies Summit
Leverage your brand search: Well done ,[object Object],Nick Garner | Unibet.com | Future Digital Strategies Summit
Social Proof: Reviews Nicely Done Not so good Nick Garner | Unibet.com | Future Digital Strategies Summit
Social in Search ,[object Object],Nick Garner | Unibet.com | Future Digital Strategies Summit
Google+1 brand profile: more to do!  ,[object Object],Nick Garner | Unibet.com | Future Digital Strategies Summit
Evaluating the latest changes to Google search and ideas on how to respond strategically with your SEO and PPC activities  
[object Object],[object Object],Google: It’s their website, they can do as they please = More $$$ Nick Garner | Unibet.com | Future Digital Strategies Summit
Google Change for freshness  Recent events or hot topics . [occupy oakland protest] [nba lockout] Regularly recurring events.  Annual conferences like [ICALP] [presidential election]. [NFL scores], [dancing with the stars] results or [exxon earnings] Frequent updates.   [best slr cameras] [subaru impreza reviews] ,[object Object],[object Object],[object Object],[object Object],Nick Garner | Unibet.com | Future Digital Strategies Summit
Google SSL: It started with privacy. It ends with damaging SEO ,[object Object],https://www.google.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Nick Garner | Unibet.com | Future Digital Strategies Summit
Thanks!   Nick Garner

Empfohlen

World Gaming Executive Summit Barcelona 2012
World Gaming Executive Summit Barcelona 2012 World Gaming Executive Summit Barcelona 2012
World Gaming Executive Summit Barcelona 2012 Nick Garner
 
International Search Summit London | ZMOT for global brands
International Search Summit London | ZMOT for global brands International Search Summit London | ZMOT for global brands
International Search Summit London | ZMOT for global brands Nick Garner
 
Ionsearch Leeds Google Plus and Unibet
Ionsearch Leeds Google Plus and UnibetIonsearch Leeds Google Plus and Unibet
Ionsearch Leeds Google Plus and UnibetNick Garner
 
PR Moment COnference . Google+ & SEO
PR Moment COnference . Google+ & SEOPR Moment COnference . Google+ & SEO
PR Moment COnference . Google+ & SEONick Garner
 
ZMOT & PR
ZMOT & PRZMOT & PR
ZMOT & PRNick Garner
 
Sascon 2014 you are what google says you are
Sascon 2014 you are what google says you areSascon 2014 you are what google says you are
Sascon 2014 you are what google says you areNick Garner
 
PPC SEO CRO overview
PPC SEO CRO overviewPPC SEO CRO overview
PPC SEO CRO overviewNick Garner
 
ICE Conference: Social Proof in iGaming using ZMOT
ICE Conference: Social Proof in iGaming using ZMOT ICE Conference: Social Proof in iGaming using ZMOT
ICE Conference: Social Proof in iGaming using ZMOT Nick Garner
 

Empfohlen

World Gaming Executive Summit Barcelona 2012
World Gaming Executive Summit Barcelona 2012 World Gaming Executive Summit Barcelona 2012
World Gaming Executive Summit Barcelona 2012 Nick Garner
 
International Search Summit London | ZMOT for global brands
International Search Summit London | ZMOT for global brands International Search Summit London | ZMOT for global brands
International Search Summit London | ZMOT for global brands Nick Garner
 
Ionsearch Leeds Google Plus and Unibet
Ionsearch Leeds Google Plus and UnibetIonsearch Leeds Google Plus and Unibet
Ionsearch Leeds Google Plus and UnibetNick Garner
 
PR Moment COnference . Google+ & SEO
PR Moment COnference . Google+ & SEOPR Moment COnference . Google+ & SEO
PR Moment COnference . Google+ & SEONick Garner
 
ZMOT & PR
ZMOT & PRZMOT & PR
ZMOT & PRNick Garner
 
Sascon 2014 you are what google says you are
Sascon 2014 you are what google says you areSascon 2014 you are what google says you are
Sascon 2014 you are what google says you areNick Garner
 
PPC SEO CRO overview
PPC SEO CRO overviewPPC SEO CRO overview
PPC SEO CRO overviewNick Garner
 
ICE Conference: Social Proof in iGaming using ZMOT
ICE Conference: Social Proof in iGaming using ZMOT ICE Conference: Social Proof in iGaming using ZMOT
ICE Conference: Social Proof in iGaming using ZMOT Nick Garner
 
Searching higher up the funnel
Searching higher up the funnelSearching higher up the funnel
Searching higher up the funnelJono Alderson
 
Mindy Weinstein - Current Search Strategies That Will Increase Your Exposure
Mindy Weinstein - Current Search Strategies That Will Increase Your ExposureMindy Weinstein - Current Search Strategies That Will Increase Your Exposure
Mindy Weinstein - Current Search Strategies That Will Increase Your ExposureJulia Grosman
 
A More Holistic View of Search Pages
A More Holistic View of Search PagesA More Holistic View of Search Pages
A More Holistic View of Search PagesWil Reynolds
 
The Search Landscape in 2017
The Search Landscape in 2017The Search Landscape in 2017
The Search Landscape in 2017Rand Fishkin
 
The Future of Search
The Future of SearchThe Future of Search
The Future of SearchKevin Gibbons
 
The Intersection Between Digital Marketing / Acquisition & Brand Marketing
The Intersection Between Digital Marketing / Acquisition & Brand MarketingThe Intersection Between Digital Marketing / Acquisition & Brand Marketing
The Intersection Between Digital Marketing / Acquisition & Brand MarketingConductor
 
Strategic Web Marketing
Strategic Web MarketingStrategic Web Marketing
Strategic Web MarketingRand Fishkin
 
DIY WEBSITE MARKETING
DIY WEBSITE MARKETINGDIY WEBSITE MARKETING
DIY WEBSITE MARKETINGBrian Mathers
 
Creative Campaigns to WIN in SEO - getting the big Links
Creative Campaigns to WIN in SEO - getting the big LinksCreative Campaigns to WIN in SEO - getting the big Links
Creative Campaigns to WIN in SEO - getting the big LinksLisa Myers
 
Using Search Data to Influence Organizational Decision Making
Using Search Data to Influence Organizational Decision MakingUsing Search Data to Influence Organizational Decision Making
Using Search Data to Influence Organizational Decision MakingConductor
 
Get Their Attention: How to Present Results to Get Results - 2016 MnSearch Su...
Get Their Attention: How to Present Results to Get Results - 2016 MnSearch Su...Get Their Attention: How to Present Results to Get Results - 2016 MnSearch Su...
Get Their Attention: How to Present Results to Get Results - 2016 MnSearch Su...MnSearch, The Minnesota Search Engine Marketing Association
 
Linkplanner case study
Linkplanner case study Linkplanner case study
Linkplanner case study Nick Garner
 
Hot Trends in Digital Marketing
Hot Trends in Digital MarketingHot Trends in Digital Marketing
Hot Trends in Digital MarketingEric Enge
 
Welcome to The Golden Age of Competitive Research
Welcome to The Golden Age of Competitive ResearchWelcome to The Golden Age of Competitive Research
Welcome to The Golden Age of Competitive ResearchUtah Digital Marketing Collective
 
Brighton SEO July 2021 Presentation
Brighton SEO July 2021 PresentationBrighton SEO July 2021 Presentation
Brighton SEO July 2021 PresentationVarn
 
Christian Betancourt - The Rise of Voice Search: Marketing in a Screenless World
Christian Betancourt - The Rise of Voice Search: Marketing in a Screenless WorldChristian Betancourt - The Rise of Voice Search: Marketing in a Screenless World
Christian Betancourt - The Rise of Voice Search: Marketing in a Screenless WorldJulia Grosman
 
SEO in 2017/18
SEO in 2017/18SEO in 2017/18
SEO in 2017/18Rand Fishkin
 
Seo Myths...And Why You Should Avoid Them
Seo Myths...And Why You Should Avoid ThemSeo Myths...And Why You Should Avoid Them
Seo Myths...And Why You Should Avoid Themncstateredwhite
 
The future of voice search
The future of voice searchThe future of voice search
The future of voice searchKevin Gibbons
 
C3 2018 | Voice Search and Digital Knowledge Management: Your Future Is Here
C3 2018 | Voice Search and Digital Knowledge Management: Your Future Is HereC3 2018 | Voice Search and Digital Knowledge Management: Your Future Is Here
C3 2018 | Voice Search and Digital Knowledge Management: Your Future Is HereConductor
 
Final holiday pla webinar slides_vertical nerve_and_google_edit
Final holiday pla webinar slides_vertical nerve_and_google_editFinal holiday pla webinar slides_vertical nerve_and_google_edit
Final holiday pla webinar slides_vertical nerve_and_google_editDice Nakamura
 
Ad Espresso - Search Term Report
Ad Espresso - Search Term ReportAd Espresso - Search Term Report
Ad Espresso - Search Term ReportBooster Box
 

Weitere ähnliche Inhalte

Was ist angesagt?

Searching higher up the funnel
Searching higher up the funnelSearching higher up the funnel
Searching higher up the funnelJono Alderson
 
Mindy Weinstein - Current Search Strategies That Will Increase Your Exposure
Mindy Weinstein - Current Search Strategies That Will Increase Your ExposureMindy Weinstein - Current Search Strategies That Will Increase Your Exposure
Mindy Weinstein - Current Search Strategies That Will Increase Your ExposureJulia Grosman
 
A More Holistic View of Search Pages
A More Holistic View of Search PagesA More Holistic View of Search Pages
A More Holistic View of Search PagesWil Reynolds
 
The Search Landscape in 2017
The Search Landscape in 2017The Search Landscape in 2017
The Search Landscape in 2017Rand Fishkin
 
The Future of Search
The Future of SearchThe Future of Search
The Future of SearchKevin Gibbons
 
The Intersection Between Digital Marketing / Acquisition & Brand Marketing
The Intersection Between Digital Marketing / Acquisition & Brand MarketingThe Intersection Between Digital Marketing / Acquisition & Brand Marketing
The Intersection Between Digital Marketing / Acquisition & Brand MarketingConductor
 
Strategic Web Marketing
Strategic Web MarketingStrategic Web Marketing
Strategic Web MarketingRand Fishkin
 
DIY WEBSITE MARKETING
DIY WEBSITE MARKETINGDIY WEBSITE MARKETING
DIY WEBSITE MARKETINGBrian Mathers
 
Creative Campaigns to WIN in SEO - getting the big Links
Creative Campaigns to WIN in SEO - getting the big LinksCreative Campaigns to WIN in SEO - getting the big Links
Creative Campaigns to WIN in SEO - getting the big LinksLisa Myers
 
Using Search Data to Influence Organizational Decision Making
Using Search Data to Influence Organizational Decision MakingUsing Search Data to Influence Organizational Decision Making
Using Search Data to Influence Organizational Decision MakingConductor
 
Linkplanner case study
Linkplanner case study Linkplanner case study
Linkplanner case study Nick Garner
 
Hot Trends in Digital Marketing
Hot Trends in Digital MarketingHot Trends in Digital Marketing
Hot Trends in Digital MarketingEric Enge
 
Brighton SEO July 2021 Presentation
Brighton SEO July 2021 PresentationBrighton SEO July 2021 Presentation
Brighton SEO July 2021 PresentationVarn
 
Christian Betancourt - The Rise of Voice Search: Marketing in a Screenless World
Christian Betancourt - The Rise of Voice Search: Marketing in a Screenless WorldChristian Betancourt - The Rise of Voice Search: Marketing in a Screenless World
Christian Betancourt - The Rise of Voice Search: Marketing in a Screenless WorldJulia Grosman
 
Seo Myths...And Why You Should Avoid Them
Seo Myths...And Why You Should Avoid ThemSeo Myths...And Why You Should Avoid Them
Seo Myths...And Why You Should Avoid Themncstateredwhite
 
The future of voice search
The future of voice searchThe future of voice search
The future of voice searchKevin Gibbons
 
C3 2018 | Voice Search and Digital Knowledge Management: Your Future Is Here
C3 2018 | Voice Search and Digital Knowledge Management: Your Future Is HereC3 2018 | Voice Search and Digital Knowledge Management: Your Future Is Here
C3 2018 | Voice Search and Digital Knowledge Management: Your Future Is HereConductor
 

Was ist angesagt? (20)

Searching higher up the funnel
Searching higher up the funnelSearching higher up the funnel
Searching higher up the funnel
 
Mindy Weinstein - Current Search Strategies That Will Increase Your Exposure
Mindy Weinstein - Current Search Strategies That Will Increase Your ExposureMindy Weinstein - Current Search Strategies That Will Increase Your Exposure
Mindy Weinstein - Current Search Strategies That Will Increase Your Exposure
 
A More Holistic View of Search Pages
A More Holistic View of Search PagesA More Holistic View of Search Pages
A More Holistic View of Search Pages
 
The Search Landscape in 2017
The Search Landscape in 2017The Search Landscape in 2017
The Search Landscape in 2017
 
The Future of Search
The Future of SearchThe Future of Search
The Future of Search
 
The Intersection Between Digital Marketing / Acquisition & Brand Marketing
The Intersection Between Digital Marketing / Acquisition & Brand MarketingThe Intersection Between Digital Marketing / Acquisition & Brand Marketing
The Intersection Between Digital Marketing / Acquisition & Brand Marketing
 
Strategic Web Marketing
Strategic Web MarketingStrategic Web Marketing
Strategic Web Marketing
 
DIY WEBSITE MARKETING
DIY WEBSITE MARKETINGDIY WEBSITE MARKETING
DIY WEBSITE MARKETING
 
Creative Campaigns to WIN in SEO - getting the big Links
Creative Campaigns to WIN in SEO - getting the big LinksCreative Campaigns to WIN in SEO - getting the big Links
Creative Campaigns to WIN in SEO - getting the big Links
 
Using Search Data to Influence Organizational Decision Making
Using Search Data to Influence Organizational Decision MakingUsing Search Data to Influence Organizational Decision Making
Using Search Data to Influence Organizational Decision Making
 
Get Their Attention: How to Present Results to Get Results - 2016 MnSearch Su...
Get Their Attention: How to Present Results to Get Results - 2016 MnSearch Su...Get Their Attention: How to Present Results to Get Results - 2016 MnSearch Su...
Get Their Attention: How to Present Results to Get Results - 2016 MnSearch Su...
 
Linkplanner case study
Linkplanner case study Linkplanner case study
Linkplanner case study
 
Hot Trends in Digital Marketing
Hot Trends in Digital MarketingHot Trends in Digital Marketing
Hot Trends in Digital Marketing
 
Welcome to The Golden Age of Competitive Research
Welcome to The Golden Age of Competitive ResearchWelcome to The Golden Age of Competitive Research
Welcome to The Golden Age of Competitive Research
 
Brighton SEO July 2021 Presentation
Brighton SEO July 2021 PresentationBrighton SEO July 2021 Presentation
Brighton SEO July 2021 Presentation
 
Christian Betancourt - The Rise of Voice Search: Marketing in a Screenless World
Christian Betancourt - The Rise of Voice Search: Marketing in a Screenless WorldChristian Betancourt - The Rise of Voice Search: Marketing in a Screenless World
Christian Betancourt - The Rise of Voice Search: Marketing in a Screenless World
 
SEO in 2017/18
SEO in 2017/18SEO in 2017/18
SEO in 2017/18
 
Seo Myths...And Why You Should Avoid Them
Seo Myths...And Why You Should Avoid ThemSeo Myths...And Why You Should Avoid Them
Seo Myths...And Why You Should Avoid Them
 
The future of voice search
The future of voice searchThe future of voice search
The future of voice search
 
C3 2018 | Voice Search and Digital Knowledge Management: Your Future Is Here
C3 2018 | Voice Search and Digital Knowledge Management: Your Future Is HereC3 2018 | Voice Search and Digital Knowledge Management: Your Future Is Here
C3 2018 | Voice Search and Digital Knowledge Management: Your Future Is Here
 

Ähnlich wie Digital strategies Summit

Final holiday pla webinar slides_vertical nerve_and_google_edit
Final holiday pla webinar slides_vertical nerve_and_google_editFinal holiday pla webinar slides_vertical nerve_and_google_edit
Final holiday pla webinar slides_vertical nerve_and_google_editDice Nakamura
 
Ad Espresso - Search Term Report
Ad Espresso - Search Term ReportAd Espresso - Search Term Report
Ad Espresso - Search Term ReportBooster Box
 
60 Minute Masterclass: Google Ads Automation Best Practices
60 Minute Masterclass: Google Ads Automation Best Practices60 Minute Masterclass: Google Ads Automation Best Practices
60 Minute Masterclass: Google Ads Automation Best PracticesMelinda Pettijohn
 
How to Grow Your Startup - Google Marketing Platform Sydney
How to Grow Your Startup - Google Marketing Platform SydneyHow to Grow Your Startup - Google Marketing Platform Sydney
How to Grow Your Startup - Google Marketing Platform SydneyIn Marketing We Trust
 
SEO Reporting and Analytics - Tea-Time SEO Series of Daily SEO Talks from SE...
SEO Reporting and Analytics - Tea-Time SEO Series of Daily SEO Talks from SE...SEO Reporting and Analytics - Tea-Time SEO Series of Daily SEO Talks from SE...
SEO Reporting and Analytics - Tea-Time SEO Series of Daily SEO Talks from SE...Authoritas
 
CPC Strategy + Search Spring: Webinar
CPC Strategy + Search Spring: WebinarCPC Strategy + Search Spring: Webinar
CPC Strategy + Search Spring: WebinarTinuiti
 
How to Create Winning Ad Campaigns - Google Marketing Platform Sydney
How to Create Winning Ad Campaigns - Google Marketing Platform SydneyHow to Create Winning Ad Campaigns - Google Marketing Platform Sydney
How to Create Winning Ad Campaigns - Google Marketing Platform SydneyIn Marketing We Trust
 
Your successful launch with Google AC / Daria Bogdanova (Google)
Your successful launch with Google AC / Daria Bogdanova (Google)Your successful launch with Google AC / Daria Bogdanova (Google)
Your successful launch with Google AC / Daria Bogdanova (Google)DevGAMM Conference
 
Paid Search Marketing Strategies for a Bumper Christmas
Paid Search Marketing Strategies for a Bumper ChristmasPaid Search Marketing Strategies for a Bumper Christmas
Paid Search Marketing Strategies for a Bumper ChristmasIncubeta NMPi
 
Digital Demand from Click to Close: Realigning Search Marketing for the B2B ...
Digital Demand from Click to Close: Realigning Search Marketing for the B2B ...Digital Demand from Click to Close: Realigning Search Marketing for the B2B ...
Digital Demand from Click to Close: Realigning Search Marketing for the B2B ...DemandWave
 
Hillingdon Council business initiative, launched in association with Google
Hillingdon Council business initiative, launched in association with GoogleHillingdon Council business initiative, launched in association with Google
Hillingdon Council business initiative, launched in association with GoogleHillingdon Council
 
Analytics for Customer Acquisition - Presentation at Nasscom Product Conclave...
Analytics for Customer Acquisition - Presentation at Nasscom Product Conclave...Analytics for Customer Acquisition - Presentation at Nasscom Product Conclave...
Analytics for Customer Acquisition - Presentation at Nasscom Product Conclave...Arun Agrawal
 
Demystifying Amazon’s Search Engine Ranking Algorithm
Demystifying Amazon’s Search Engine Ranking AlgorithmDemystifying Amazon’s Search Engine Ranking Algorithm
Demystifying Amazon’s Search Engine Ranking AlgorithmSearch Engine Journal
 
Demystifying Amazon’s Search Engine Ranking Algorithm Recording
Demystifying Amazon’s Search Engine Ranking Algorithm RecordingDemystifying Amazon’s Search Engine Ranking Algorithm Recording
Demystifying Amazon’s Search Engine Ranking Algorithm RecordingTinuiti
 
Are You Spending Your PPC Budget Wisely?
Are You Spending Your PPC Budget Wisely?Are You Spending Your PPC Budget Wisely?
Are You Spending Your PPC Budget Wisely?Hanapin Marketing
 

Ähnlich wie Digital strategies Summit (20)

Final holiday pla webinar slides_vertical nerve_and_google_edit
Final holiday pla webinar slides_vertical nerve_and_google_editFinal holiday pla webinar slides_vertical nerve_and_google_edit
Final holiday pla webinar slides_vertical nerve_and_google_edit
 
Ad Espresso - Search Term Report
Ad Espresso - Search Term ReportAd Espresso - Search Term Report
Ad Espresso - Search Term Report
 
60 Minute Masterclass: Google Ads Automation Best Practices
60 Minute Masterclass: Google Ads Automation Best Practices60 Minute Masterclass: Google Ads Automation Best Practices
60 Minute Masterclass: Google Ads Automation Best Practices
 
180fusion_com
180fusion_com180fusion_com
180fusion_com
 
How to Grow Your Startup - Google Marketing Platform Sydney
How to Grow Your Startup - Google Marketing Platform SydneyHow to Grow Your Startup - Google Marketing Platform Sydney
How to Grow Your Startup - Google Marketing Platform Sydney
 
SEO Reporting and Analytics - Tea-Time SEO Series of Daily SEO Talks from SE...
SEO Reporting and Analytics - Tea-Time SEO Series of Daily SEO Talks from SE...SEO Reporting and Analytics - Tea-Time SEO Series of Daily SEO Talks from SE...
SEO Reporting and Analytics - Tea-Time SEO Series of Daily SEO Talks from SE...
 
CPC Strategy + Search Spring: Webinar
CPC Strategy + Search Spring: WebinarCPC Strategy + Search Spring: Webinar
CPC Strategy + Search Spring: Webinar
 
Google Marketing
Google MarketingGoogle Marketing
Google Marketing
 
How to Create Winning Ad Campaigns - Google Marketing Platform Sydney
How to Create Winning Ad Campaigns - Google Marketing Platform SydneyHow to Create Winning Ad Campaigns - Google Marketing Platform Sydney
How to Create Winning Ad Campaigns - Google Marketing Platform Sydney
 
Tbs white-paper-2013
Tbs white-paper-2013Tbs white-paper-2013
Tbs white-paper-2013
 
Your successful launch with Google AC / Daria Bogdanova (Google)
Your successful launch with Google AC / Daria Bogdanova (Google)Your successful launch with Google AC / Daria Bogdanova (Google)
Your successful launch with Google AC / Daria Bogdanova (Google)
 
Paid Search Marketing Strategies for a Bumper Christmas
Paid Search Marketing Strategies for a Bumper ChristmasPaid Search Marketing Strategies for a Bumper Christmas
Paid Search Marketing Strategies for a Bumper Christmas
 
Digital Demand from Click to Close: Realigning Search Marketing for the B2B ...
Digital Demand from Click to Close: Realigning Search Marketing for the B2B ...Digital Demand from Click to Close: Realigning Search Marketing for the B2B ...
Digital Demand from Click to Close: Realigning Search Marketing for the B2B ...
 
Hillingdon Council business initiative, launched in association with Google
Hillingdon Council business initiative, launched in association with GoogleHillingdon Council business initiative, launched in association with Google
Hillingdon Council business initiative, launched in association with Google
 
Search Engine Marketing Presentation.2015
Search Engine Marketing Presentation.2015Search Engine Marketing Presentation.2015
Search Engine Marketing Presentation.2015
 
Analytics for Customer Acquisition - Presentation at Nasscom Product Conclave...
Analytics for Customer Acquisition - Presentation at Nasscom Product Conclave...Analytics for Customer Acquisition - Presentation at Nasscom Product Conclave...
Analytics for Customer Acquisition - Presentation at Nasscom Product Conclave...
 
Demystifying Amazon’s Search Engine Ranking Algorithm
Demystifying Amazon’s Search Engine Ranking AlgorithmDemystifying Amazon’s Search Engine Ranking Algorithm
Demystifying Amazon’s Search Engine Ranking Algorithm
 
Demystifying Amazon’s Search Engine Ranking Algorithm Recording
Demystifying Amazon’s Search Engine Ranking Algorithm RecordingDemystifying Amazon’s Search Engine Ranking Algorithm Recording
Demystifying Amazon’s Search Engine Ranking Algorithm Recording
 
Are You Spending Your PPC Budget Wisely?
Are You Spending Your PPC Budget Wisely?Are You Spending Your PPC Budget Wisely?
Are You Spending Your PPC Budget Wisely?
 
Are You Spending Your PPC Budget Wisely [Webinar]
Are You Spending Your PPC Budget Wisely [Webinar]Are You Spending Your PPC Budget Wisely [Webinar]
Are You Spending Your PPC Budget Wisely [Webinar]
 

Mehr von Nick Garner

Digital gaming & gambling masterclass mobile seo
Digital gaming & gambling masterclass mobile seoDigital gaming & gambling masterclass mobile seo
Digital gaming & gambling masterclass mobile seoNick Garner
 
SASCON ZMOT and Online PR
SASCON ZMOT and Online PRSASCON ZMOT and Online PR
SASCON ZMOT and Online PRNick Garner
 
Figaro conference
Figaro conferenceFigaro conference
Figaro conferenceNick Garner
 
Sascon gaming vote winning processes
Sascon gaming vote winning processesSascon gaming vote winning processes
Sascon gaming vote winning processesNick Garner
 
Sascon : iGaming online SEO tactics and strategies
Sascon : iGaming online SEO tactics and strategiesSascon : iGaming online SEO tactics and strategies
Sascon : iGaming online SEO tactics and strategiesNick Garner
 
Nick Garner Unibet EIG presentation (1)
Nick Garner Unibet EIG presentation (1)Nick Garner Unibet EIG presentation (1)
Nick Garner Unibet EIG presentation (1)Nick Garner
 
Counter Brand Protection
Counter Brand ProtectionCounter Brand Protection
Counter Brand ProtectionNick Garner
 
Social media acquisition ha sbeen a waste of time - now what?
Social media acquisition ha sbeen a waste of time - now what?Social media acquisition ha sbeen a waste of time - now what?
Social media acquisition ha sbeen a waste of time - now what?Nick Garner
 
PRmoment SEO and Online PR
PRmoment SEO and Online PR PRmoment SEO and Online PR
PRmoment SEO and Online PR Nick Garner
 
Malta Igaming Seminar SEO workflow
Malta Igaming Seminar SEO workflowMalta Igaming Seminar SEO workflow
Malta Igaming Seminar SEO workflowNick Garner
 
Practical marketing in italy
Practical marketing in italyPractical marketing in italy
Practical marketing in italyNick Garner
 
Budapest Affialite Conference SEO Deck
Budapest Affialite Conference SEO DeckBudapest Affialite Conference SEO Deck
Budapest Affialite Conference SEO DeckNick Garner
 
Wordcampuk 09 (wordcampuk)
Wordcampuk 09 (wordcampuk)Wordcampuk 09 (wordcampuk)
Wordcampuk 09 (wordcampuk)Nick Garner
 

Mehr von Nick Garner (14)

Trusted domains
Trusted domainsTrusted domains
Trusted domains
 
Digital gaming & gambling masterclass mobile seo
Digital gaming & gambling masterclass mobile seoDigital gaming & gambling masterclass mobile seo
Digital gaming & gambling masterclass mobile seo
 
SASCON ZMOT and Online PR
SASCON ZMOT and Online PRSASCON ZMOT and Online PR
SASCON ZMOT and Online PR
 
Figaro conference
Figaro conferenceFigaro conference
Figaro conference
 
Sascon gaming vote winning processes
Sascon gaming vote winning processesSascon gaming vote winning processes
Sascon gaming vote winning processes
 
Sascon : iGaming online SEO tactics and strategies
Sascon : iGaming online SEO tactics and strategiesSascon : iGaming online SEO tactics and strategies
Sascon : iGaming online SEO tactics and strategies
 
Nick Garner Unibet EIG presentation (1)
Nick Garner Unibet EIG presentation (1)Nick Garner Unibet EIG presentation (1)
Nick Garner Unibet EIG presentation (1)
 
Counter Brand Protection
Counter Brand ProtectionCounter Brand Protection
Counter Brand Protection
 
Social media acquisition ha sbeen a waste of time - now what?
Social media acquisition ha sbeen a waste of time - now what?Social media acquisition ha sbeen a waste of time - now what?
Social media acquisition ha sbeen a waste of time - now what?
 
PRmoment SEO and Online PR
PRmoment SEO and Online PR PRmoment SEO and Online PR
PRmoment SEO and Online PR
 
Malta Igaming Seminar SEO workflow
Malta Igaming Seminar SEO workflowMalta Igaming Seminar SEO workflow
Malta Igaming Seminar SEO workflow
 
Practical marketing in italy
Practical marketing in italyPractical marketing in italy
Practical marketing in italy
 
Budapest Affialite Conference SEO Deck
Budapest Affialite Conference SEO DeckBudapest Affialite Conference SEO Deck
Budapest Affialite Conference SEO Deck
 
Wordcampuk 09 (wordcampuk)
Wordcampuk 09 (wordcampuk)Wordcampuk 09 (wordcampuk)
Wordcampuk 09 (wordcampuk)
 

Kürzlich hochgeladen

From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdflior mazor
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilV3cube
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CVKhem
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesBoston Institute of Analytics
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 

Kürzlich hochgeladen (20)

From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of Brazil
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation Strategies
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
 

Digital strategies Summit

  • 1. Devising and executing a successful integrated search strategy Nick Garner
  • 2.
  • 3.
  • 4.
  • 5. Trending topics: Twitter Nick Garner | Unibet.com | Future Digital Strategies Summit
  • 6.
  • 7.
  • 8.  SEO & PPC together – what works Nick Garner | Unibet.com | Future Digital Strategies Summit
  • 9. Users go on a complex research journey Nick Garner | Unibet.com | Future Digital Strategies Summit
  • 10. SEO for information (commercial phrases if you can do it)  Nick Garner | Unibet.com | Future Digital Strategies Summit
  • 11. PPC for commercial: See what converts. Paid Rich Snippets Images Local Search Nick Garner | Unibet.com | Future Digital Strategies Summit
  • 12.  SEO & PPC together: 1+1 = 3 (kind of) Nick Garner | Unibet.com | Future Digital Strategies Summit
  • 13. PPC for temporal topics  Nick Garner | Unibet.com | Future Digital Strategies Summit Ads 6 pack News
  • 14.
  • 15. Focusing on linking search with your social media activities  
  • 16.
  • 17.
  • 18.
  • 19. Social Proof: Reviews Nicely Done Not so good Nick Garner | Unibet.com | Future Digital Strategies Summit
  • 20.
  • 21.
  • 22. Evaluating the latest changes to Google search and ideas on how to respond strategically with your SEO and PPC activities  
  • 23.
  • 24.
  • 25.
  • 26. Thanks!   Nick Garner