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Starting a Web Office from
 Scratch: Trials and Tales
committees, policies, guidelines
politics
Structure of team
function - services based agency /
global function
department location - IT VS marketing
vs hybrid
  Size of university matter?
  Quality of skill in each area matters
  Front end engineering, usability are key
  progressive in nature vs guarded
CMS - content / content providers

  Buy vs Build
  Workflow
  Content Creators are empowered
  Setting limits and sticking to them
  Training for best practices
  Not a silver bullet, doesn't fix people problems, doesn't write
  copy
  Be sure to enforce consistent style - writing, code, design
web groups
communication
project management

 Centralize email address vs service request form
 Project management takes a lot of time
 Streamlining and getting the most bang for the buck
 Time is finite, you can always add more people
 find what works for you, be sure everyone is comfortable
 and do it all in, halfway doesnt work
strategy / playbook
user centric
avoid bloat

  under do, they don't need all those features
  say no and make decisions based on need
  Be the expert, that is why they hired you, bring backup to
  statements you make
  out of date and inconsistent
  API's
  global directories
  Optimize for front end usage
  Cache Everything.
processes

 New Site vs. Redesign vs. Realign
 Everything starts with the needs and goals
 Then moves to navigation
 Then content
 Design, programming, testing
 Refactoring once content is placed is not a bad thing
 Internal team flow
 Openess
 Willingness to change
 What is efficent for others may not be for you
measurement / goals
challenge your team and your
university to be better
 Higher Ed Web Galleries
 Internal Awards
 Stats and trends show progress
 Speaking and presenting to share your talent with others
rouge faculty/staff will always test their
limits
  Give someone an inch and they will take a mile.
  Allowing PHP, Script or other tags in your CMS
  Poorly written code can be exploited very fast
  Updates (esp security updates) need to happen often
  Align with those that are a voice of reason, identify early
  adopters and work with them
Questions?
Thank you.
      Nick DeNardis
      @nickdenardis
nick.denardis@gmail.com

   Matt Herzberger
     @mherzber
mherzberger@gmail.com

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Starting a Web Office From Scratch: Trials and Tales

  • 1. Starting a Web Office from Scratch: Trials and Tales
  • 5. function - services based agency / global function
  • 6. department location - IT VS marketing vs hybrid Size of university matter? Quality of skill in each area matters Front end engineering, usability are key progressive in nature vs guarded
  • 7. CMS - content / content providers Buy vs Build Workflow Content Creators are empowered Setting limits and sticking to them Training for best practices Not a silver bullet, doesn't fix people problems, doesn't write copy Be sure to enforce consistent style - writing, code, design
  • 10. project management Centralize email address vs service request form Project management takes a lot of time Streamlining and getting the most bang for the buck Time is finite, you can always add more people find what works for you, be sure everyone is comfortable and do it all in, halfway doesnt work
  • 13. avoid bloat under do, they don't need all those features say no and make decisions based on need Be the expert, that is why they hired you, bring backup to statements you make out of date and inconsistent API's global directories Optimize for front end usage Cache Everything.
  • 14. processes New Site vs. Redesign vs. Realign Everything starts with the needs and goals Then moves to navigation Then content Design, programming, testing Refactoring once content is placed is not a bad thing Internal team flow Openess Willingness to change What is efficent for others may not be for you
  • 16. challenge your team and your university to be better Higher Ed Web Galleries Internal Awards Stats and trends show progress Speaking and presenting to share your talent with others
  • 17. rouge faculty/staff will always test their limits Give someone an inch and they will take a mile. Allowing PHP, Script or other tags in your CMS Poorly written code can be exploited very fast Updates (esp security updates) need to happen often Align with those that are a voice of reason, identify early adopters and work with them
  • 19. Thank you. Nick DeNardis @nickdenardis nick.denardis@gmail.com Matt Herzberger @mherzber mherzberger@gmail.com