Presentation about social media tools to help start-up businesses utilize the space with the least amount of time. The presentation was given at the Wayne State University to students learning to start businesses through the Blackstone LaunchPad.

1. Social Media
Tools

2. @nickdenardis
Associate Director of Web Communications
Wayne State University
http://wayne.edu/
Host of EDU Checkup
http://educheckup.com/
Writer for .eduGuru
http://doteduguru.com/
Curator of EDU Snippits
http://edusnippits.com/

3. Start by Listening

5. Pull all mentions
in to one place

7. Listen in real time

9. Nambu is no longer
developed
But great to listen without clutter

11. Twitter Search
waynestate OR wayne.edu OR “Wayne State”
"WSU" OR "Old Main" OR "State Hall" OR
"UGL" geocode:42.35623,-83.06634,15mi

12. Integrate social to
extend your existing
content

14. “Like” the content to
create ad-hoc FB pages

16. Track all links
in one place

18. Track how visitors are
sharing your content

20. Publish content with
existing tools

22. Add campaigns to all
your URL’s

24. Determine which
campaigns are driving
traffic

26. Associate all campaigns
with goals and value

28. Publish content on a
regular basis

31. Don’t be afraid to have a
sense of humor

33. Questions?

34. Resources
• Pipes: Social Media Firehose
http://j.mp/g9zZ8i
• http://google.com/reader
• http://nambu.com/
• http://tweetdeck.com/
• http://facebook.com/
• http://bit.ly/
• http://addthis.com/
• http://ping.fm/
• Tool: URL Builder - Analytics Help
http://j.mp/hKZo62
• http://google.com/analytics
• http://tumblr.com/

35. Thank You
Nick DeNardis
@nickdenardis
nickdenardis.com