2. The Consumer Collaboration Agency
Specialising in harnessing the power of consumers to
drive business growth
Look and
feel of
section is
schizophreni
c
3. Our difference
co-creation
Creating value for brands by bringing together consumers, staff and
stakeholders to develop winning ideas, insights and strategies
6. “There’s no use
trying”, said Alice,
“one can’t believe
impossible things”
Doing service co-creation | slide 6
7. “I daresay you haven't had much practice”, said the
Queen. "When I was your age, I always did it for half-
an-hour a day. Why, sometimes I've believed as many
as six impossible things before breakfast.
9. Wonderland
A place where customer creativity is possible
SELF-BELIEF
Group creativity:
Invent your own
game in 3 minutes
10. Wonderland
A place where customer creativity is possible
DISINHIBITION
Tantrums: ‘clearing
the past’, breaking
boundaries, and
exploring taboos
11. Wonderland
A place where customer creativity is possible
FANTASY
Art from Within:
Exploring hopes
and dreams
12. Big Talk Collaboration communities
2 day microcosm for platforms for harnessing
reinventing the status quo customer creativity
Live / dramatic / physical Mainly asynchronous
Great for ideation Iterative, great for optimisation
Breakthrough zone 24/7 access, globally
Stakeholder engagement Social glue
26. Thank you!
Dr Nick Coates | Consultancy Director Promise Communispace
ncoates@promisecorp.com 76-80 Whitfield Street
London
W1T 4EZ
020 7082 1747
Hinweis der Redaktion
Thanks....So this session is billed in the programme as “the creative consumer”. That’s dead right in one sense and not quite right in anotherIt’s right in the sense that we think consumers can be creative (except maybe for a lady called Kimberley I met last week...!)It’s less right in the sense that the creative consumer suggests a subset of consumers, an elite or special groupWe work with consumers all the time and our mission is to help them (and our clients, especially our clients) be more creative. That means working in certain ways, certain spaces and with certain rules and constraints that we don’t think are the norm, particularly in market research, but more broadly any of the interactions organisations have with their customers. And there’s one story that we’ve found to be the most helpful in explaining what we mean. It’s a story that began in 1865 and that’s been popular ever since. The story of Alice...
But Alice is preoccupied and hampered by what’s possible. She hasn’t yet learned the art of the impossible, as this quote shows.But thinking the impossible’s the best way of creating the new possible. So let’s learn from Alice’s adventuresLet’s teach ourselves to think more impossible thoughtsLet’s build our own co-creation wonderlands
In my first section I want to make a simple point: CO-CREATION IS NOT A NEW PHENOMENONBut it’s clothing may be…
In my first section I want to make a simple point: CO-CREATION IS NOT A NEW PHENOMENONBut it’s clothing may be…
In my first section I want to make a simple point: CO-CREATION IS NOT A NEW PHENOMENONBut it’s clothing may be…