6. Today’s Workshop Brand Awareness Through Social Networking What is Twitter Why Tweet Examples of Local Successes Getting Started Do’s and Don’ts Tools What Else Should You Be Doing? What Next?
9. What brand name comes to mind when people think of your product or service? Your Name? Or Your Competitor’s
10. Staying Top Of Mind Social Media can help you or your brand stay ‘top of mind’ with your prospects and customers Is time spent on social networking a cost or an investment? It depends on the results
11. What is Twitter Social network with 54m visitors Each post no longer SMS text message Valued at $1billion 422% Growth in 2008 1382% since Feb 2009 Retention rate less than FaceBook (300m) Its very mobile Could become a search engine
12. The biggest challenges for most business owners… Lead Generation- generating additional sales enquiries - prospects Conversion- turning more prospects into - paying customers Customer Retention- strengthen customer relationships - reduce attrition rates Penetration, Up-sell, Cross-sell- Maximise sales to existing customers - make more profit Business Process- Streamline to increase service or cut costs
13. Actually, the biggest challenge is being heard, getting noticed and remembered… Whatreally makes you special? “Why should I do business with you, instead of any and every other option available to me, including the option of doing absolutely nothing at all?”
14. Gone are the days when we sell AT people. The time has come for us to engage with our audience on a more personal level. The tools that will allow us to do that are now here, and these are called Social Media and they enable us to build powerful Social Networks. Using this new medium we have to be careful, and pay particular attention to how we engage with people. We need to choose our words very carefully and we must construct our messages so that we appeal directly to our audience’s hearts and minds..........Paul Sage The Future – its not garlic bread!
18. Why Tweet Get to know other local businesses Learn from others Worldwide Share your ideas and experience Find new suppliers Find new customers Monitor your brand Engage with your customers
33. The Jargon Tweet Following Followers @NickCable RT or Re-Tweet Reply Direct Message Favourites #Tags
34. Do's and Don'ts Do Ask questions Answer Questions ReTweet interesting Tweets Don't Try to sell on your first contact Be spammy Be dull Let Twitter consume you!
35. Twitter Tools This list is accelerating quicker than you can say “I want an iPhone” Check out http://www.squidoo.com/twitterapps
45. What Else Should You Be Doing? LinkedIn.com - professional relationships Ecademy.com - good for search engines 4Networking.biz - good regionally Tweet your blogs (Wordpress.com) Use bit.ly Facebook – keep personal life seperate!
51. What Next? Register on Twitter Let us know your email address now so we can send you this presentation Email us back with your Twitter username We’ll email a list of everyone's Twitter usernames in a few days time so you and future Yorkshire workshop attendees can follow each other
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53. A Bit About Irun Business development specialists who use the Internet to grow businesses Clients big and small UK wide including Holiday Inn Express and Thames Water If you need More Enquiries Better Conversion Higher Customer Retention Cross & Up Sell your portfolio Do it more economically Then Call Us
54. Any Questions ? Then all tips gratefully received! Follow me @NickCable & GET TWEETING
