Managing Innovation South Korean Perspective [Public]

a Korean Perspective… presented by Nick Sims

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Syracuse University – Whitman MBA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Syracuse University – Whitman MBA

South Korea – Quick Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE BASICS Name: Republic of Korea Population: 48,422,600 Capital City: Seoul (20.5 mil) Languages: Korean, English Official Currency: South Korean Won Religions: No Affiliation (46%), Christian (26%), Buddist (26%) Landforms: Hilly and Mountainous

S. Korean Culture Fashionable Secretive, Inclusive Group Cohesion Progressive Feisty Artistic Friendly Learning English Respect for Elders Aggressive First Mover Family vs. Individual Male Dominated Smart Defensive Helpful Seoul Never Sleeps Threatened Electronics Luxury vs. Poor Theatrical Confident City Dwellers Drinking Mobile Phones

Company Perspectives - Samsung ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Company Perspectives - Samsung

Company Perspectives - Hyundai ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Company Perspectives - Hyundai W. Europe China India S. America Asia Pacific Mid. East * Korea and Japan, excluded due to the dominance of domestic brand(90%) * Source : Global Insight Sales by region 2008 Demand Hyundai Japanese big 3 US big 3 European Major N. America E. Europe

Company Perspectives - Hyundai Picks (2008) Chosen as the top pick in two Categories 2009 North American Car of the Year Category Model Small Sedan Hyundai Elantra Midsized CUV Hyundai Santa Fe Pickup Truck Chevrolet Silverado Luxury Sedan Lexus LS460 Family Sedan Honda Accord Upscale Sedan Infiniti G35 Fun to Drive Mazda MX-5 Small SUV Toyota RAV4 Minivan Toyota Sienna Green Car Toyota Prius

Company Perspectives - Hyundai High quality standards Global 24/7 Quality center Strict parts inspection R&D Parts Supply Production Sales & A/S Quality check at Every phase Model launch after passing Quality test Double quality check Pre-production Test

Company Perspectives – KT/KTF ,[object Object],[object Object],[object Object],[object Object],[object Object]

KT Wibro / Samsung Devices Live Traffic Conditions

Company Perspectives – KT/KTF Number of Subscribers (Penetration rate) SK Telecom starts operation ‘ Shinsegi’ started services 3 PCS companies started service 1 mil (3%) 5 mil (12%) 43.5 mil (89%) Price Index 100 45 30 1 out of every 4 mobile phones used in the world is made in Korea. Samsung: World's top 2 LG: World's top 4 ’ 84 ’ 92 ’ 97 ’ 01 ’ 07.12

Multi-Channel Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Company Perspectives – Songdo City ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Personal Insights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Managing Innovation South Korean Perspective [Public]

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