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Social Media Presentation for Tuggerah BEC - Wednesday 24th November 2010
1.
Tuggerah BEC –
Zenith Tuggerah Wednesday 24th November 2010
2.
Australians love social
networking.
3.
Australians love social
networking.
4.
Australians love social
networking.
5.
Australians love social
networking.
6.
Australians love social
networking.
7.
Australians love social
networking.
8.
Australians love social
networking.
9.
1 out of
2 Australians use social networking on a regular basis.
10.
On average, Aussies
are members of 2 social networking platforms.
11.
On average, Aussies
are members of 2 social networking platforms.
12.
On average, Aussies
are members of 2 social networking platforms.
13.
On average, Aussies
are members of 2 social networking platforms.
14.
On average, Aussies
are members of 2 social networking platforms.
15.
On average, Aussies
are members of 2 social networking platforms.
16.
On average, Aussies
are members of 2 social networking platforms.
17.
On average, Aussies
are members of 2 social networking platforms.
18.
On average, Aussies
are members of 2 social networking platforms.
19.
On average, Aussies
are members of 2 social networking platforms.
20.
On average, Aussies
are members of 2 social networking platforms.
21.
22.
Today, think about
which social networking platform best suits your target market, your business, and most importantly, you.
23.
Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social
Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
24.
COMPREHENSIVE SOCIAL MEDIA
MARKETING PLAN MINDMAP
25.
COMPREHENSIVE SOCIAL MEDIA
MARKETING PLAN MINDMAP
26.
Blog is short
for web-log. More than 120,000,000 blogs out there. Free blogging platforms. Host your own blog.
27.
Social Networking Platforms COMPREHENSIVE SOCIAL MEDIA
MARKETING PLAN MINDMAP
28.
The most popular
social networking platform in Australia and world-wide.
29.
More than 550
million registered users. Works in 75 languages.
30.
2 billion photos
uploaded every month.
31.
20 million users
connect with Facebook Pages every day.
32.
29% of all
time spent online by Australians is on Facebook.
33.
9.2 million users
in Australia alone – that’s almost half of us! That has more than doubled in the last 12 months.
34.
We have 172
friends on average and 60% of people return daily.
35.
The fastest growing
demographic on Facebook?
36.
The fastest growing
demographic on Facebook? 55 to 65 year old females.
37.
The second fastest?
38.
The second fastest? 45
to 55 year old males.
39.
If Facebook were
a country, it would be the 3rd most populated on Earth ahead of the USA. Only India and China have a greater number.
40.
Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social
Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
41.
Twitter grew by
1150% in the last 12 months.
42.
80% of Twitter
usage is on mobile devices which means when someone has a bad customer experience, they can tell everyone – right there, right then.
43.
Twitter Search.
44.
45.
flight centre
46.
47.
48.
49.
Twitter Advanced Search.
50.
You can search:
Words Phrases Geographic Location Dates Attitudes
51.
52.
Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social
Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
53.
Linkedin is social
media for grown-ups.
54.
There are around
1.2 million Aussies on Linkedin.
55.
80% of companies
use Linkedin for the recruitment of new employees.
56.
The average age
of Linkedin users is 41, 80% of them have tertiary education, and the average household income is $110,000.
57.
Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social
Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
58.
YouTube is the
second largest search engine in the world after Google.
59.
13 hours of
video is uploaded to YouTube every minute.
60.
To watch every
YouTube video would take just over 500 years.
61.
One billion videos
are watched on YouTube every day.
62.
One billion videos
are watched on YouTube every day. That’s 1,000,000,000 …
63.
Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social
Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
64.
Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social
Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
65.
Location-based social networking.
66.
Newcomer: Only 1.2
million users.
67.
Check-ins, Mayors… Really nerdy
but is it right for your business?
68.
Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social
Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
69.
Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social
Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
70.
Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social
Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
71.
Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social
Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
72.
Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social
Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
73.
Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social
Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
74.
Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social
Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
75.
Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social
Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
76.
Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social
Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
77.
Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social
Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
78.
Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social
Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
79.
Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social
Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
80.
Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social
Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
81.
Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social
Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
82.
Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social
Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
83.
Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social
Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
84.
85.
Honeymoons.
86.
Honeymoons. Australia: 9,200,000
87.
Honeymoons. Australia: 9,200,000 Women: 4,800,000
88.
Honeymoons. Australia: 9,200,000 Women: 4,800,000 Engaged:
189,540
89.
Honeymoons. Australia: 9,200,000 Women: 4,800,000 Engaged:
189,540 NSW: 55,380
90.
Honeymoons. Australia: 9,200,000 Women: 4,800,000 Engaged:
189,540 NSW: 55,380 30-40 years: 12,180
91.
Honeymoons. Australia: 9,200,000 Women: 4,800,000 Engaged:
189,540 NSW: 55,380 30-40 years: 12,180 “travel” 620
92.
Honeymoons. Estimated Reach: 620
93.
Honeymoons. Estimated Reach: 620 Budget:
$50 per day
94.
Honeymoons. Estimated Reach: 620 Budget:
$50 per day Sales: 16,240
95.
Honeymoons. Estimated Reach: 620 Budget:
$50 per day Sales: $16,240 Ad Spend: $27
96.
97.
Skin Care.
98.
Skin Care. Australia: 9,200,000
99.
Skin Care. Australia: 9,200,000 Men:
4,098,720
100.
Skin Care. Australia: 9,200,000 Men:
4,098,720 Single: 988,000
101.
Skin Care. Australia: 9,200,000 Men:
4,098,720 Single: 988,000 13-20 years: 287,800
102.
Skin Care. Australia: 9,200,000 Men:
4,098,720 Single: 988,000 13-20 years: 287,800 Birthdays: 200
103.
Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social
Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
104.
Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social
Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
105.
Social Networking Platforms Advertising Events / Networking Groups / Communities Complimentary Social
Networking COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
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