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Brockley Central: A hyperlocal media case study
1. Welcome to
Brockley Central
South East London’s biggest and most active hyperlocal
community
February 7th, 2013
Brockleycentral.blogspot.com
2. A social media ecosystem of scale
4,000
articles
2,500+ visits a 4600+ followers 1600+ 120+
day likes followers
Founded SE4 Pop.
2007 65 25,000
Covering Brockley (SE4) and surrounding areas
3. BC’s vital statistics
600,000 3min, 33 secs 2,114,000
Unique visitors Av. visit time Total visits
24,206 104,000 4,540,000
Most daily visits Comments Total page views
09.08.11 1 editor
Ldn riots 4 authors
Traffic numbers via Google Analytics Jun 10, 2007 – Feb 6, 2013
5. Top tens in 2012
Traffic sources Most read
1. Google 1. Tradespeople
2. Facebook 2. Brockley on the Map
3. Twitter 3. Classifieds
4. Bing 4. Reviews
5. Deptford Dame 5. Lewisham
6. Crossfields 6. Flatshare
7. Southeastcentral 7. Photos
8. Se23 8. Aladdin's Cave
9. The Guardian 9. Recommended Places
10. 853blog 10. Childcare
6. A sister forum to broaden debate
2991 discussions
13,286 messages
2180 members
600+ visits a day 1700+ followers
Founded Local pop.
2011 700,000+
Covering Southwark, Lewisham and Greenwich
7. A combined daily reach of
11,000+
With admittedly plenty of overlap between populations
11. Advice
Post regularly and often
Have a liberal comment policy, but kill spam
Be generous with links and attributions
Embrace social media – Twitter especially
Be fair to your subjects and your community
Develop a sense of humour
Write about small stuff as well as big
Break stories