CloudMade - The Millennial Rady Car
CloudMade is a b2b software company. Our solutions do for in-car personalization what Nuance do for speech or what Mobileye do for assisted driving. Drivers expect their cars to deliver the same delightful user experiences they have come to expect from silicon valley giants like Google, Apple and Uber. But as CloudMade's research shows, drivers are disenchanted by today's in-car user experiences, with Millennials in particular flocking to car sharing services today and aspiring to self driving cars tomorrow. But car manufacturers have uniquely privileged access to the drivers. They surround them with screens and dials for hours each day and their brands carry huge equity with drivers young and old. CloudMade's connected car solutions let OEMs create experiences that are smart, self-learning and designed to captivate drivers, their passengers, friends and families, fortifying the OEM's brand and helping them make the transition into the digital world
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CloudMade - The Millennial Rady Car
- 1. The Millennial Ready Car Nick Black – Chief Product Officer May 2015 nick@cloudmade.com | @nick_b | @cloudmade
- 2. 2 CloudMade Personalizes The Car Predictive Navigation Content Services Predictive IVI Map Enrichment Predictive Cabin Predictive Chassis Predictive Powertrain Companion Apps Car Sharing Passenger Companion Auto Portal Safe Apps eHorizon Smartbox WiFi Offload Analytics Sentinel Sentinel Fleet Sentinel UBI Safety IVI Business Intelligence Mobility Electronics Insurance Maps Cabin, Chassis, Powertrain Fleets
- 3. Get Millennial Ready 3 The Only Car App Zero-Click Navigation Vanishing UI Your Drive Hits The Small Screen Delights Millennials Strengthens OEM’s brands Encourages Repeat Purchases OEMs Own The User Relationship Ready To Start Today
- 8. Vanishing UI
- 10. The Only Companion App You’ll Ever Need
- 11. Company Confidential . CloudMade 11 Info You Need, When You Need It
- 12. Company Confidential . CloudMade 12 Like Your Very Own Butler
- 13. Company Confidential . CloudMade 13 Drives Daily Engagement With OEM’s Brand
- 14. Company Confidential . CloudMade 14 Drives Daily Engagement With OEM’s Brand
- 15. Company Confidential . CloudMade 15 Drives Daily Engagement With OEM’s Brand
- 16. Company Confidential . CloudMade 16 Late leaving for a predicted appointment Need to plan additional time because of low fuel Adverse weather conditions on routeItem of interest on the route Fits Perfectly Into Drivers’ Lifestyles
- 17. Your Drive, On The Small Screen
- 19. Ready To Start Today
- 20. Ready To Get Started? 20 Design Phase: • Follows a classic 7 step process Development Phase: • Following agile development principles Elaboration Development Hardening Release Design : • Work with your teams to innovate use cases to enhance your brand Development : • Rapidly build out prototypes, proof of concepts, demonstrators Elaboration Development Hardening Release Production: • Work with you and Tier 1 integrators to take the product into production
- 21. Taras Bublyk Product Management Juha Christensen Chairman & CEO Nick Black CPO James Brown CTO Management Team Past Successes: Alexandra Kunitskaya Program Management Kristian Kroyer Creative Director Paul Crease Head Scientist Ready To Get Started? Engineering & Design Team: Stuttgart & Kyiv R&D: Munich Design Studio: Silicon Valley Auto Lab: nick@cloudmade.com | @nick_b | @cloudmade