Nichrome aims to offer innovative and versatile sugar packaging solutions that protect and preserve the inherent goodness of sugar, enhancing the brand value.

2. A SHORT OVERVIEW
OF THE SUGAR INDUSTRY
• A Rs. 25,000 crore industry in the process of transition
• Domestic packaged sugar market estimated at 40,000 tons
• Approx. 50 million farmers and 500 operating factories
• Per capita consumption of sugar low at 20 kg
• Deregulation of industry expected to bring farm level and
marketing end changes

3. WHAT ARE THE
CHANGES EXPECTED?
• Changing lifestyles and higher disposable incomes to give
boost to branded sugar market
• Changes in process technology to throw up possibilities
of producing various types of specialty sugar
• A market for value added sugar products can be created

4. BRANDED SUGAR
A REALITY OR ILLUSION
• Packed or branded sugar is costlier by Rs 4/5 compared to loose sugar
• Packed sugar will have a compounded average growth of 15% in the next 5 years
• Several players like Mawana sugars and Dhampur sugars have been the first movers
• Other players: BCML, Modi sugar, Ravalgaon while more and more sugar factories
getting in the business of retail with a marked improvement in sale volume of
branded sugars
• With the explosion of retail; things are bound to change

5. LOW ON
WEIGHT
HEAVY ON
SUBSTANCE

6. WHAT IT MEANS
FOR THE END CONSUMER
• Pure / unadulterated - free from
any foreign matter
• Better sugar quality in terms of colour
and uniform grain size
• Hygiene - untouched by hand packed in
hygienic conditions
• Easy to handle or carry
• No loss / shortage in weight

7. WHAT THIS MEANS FOR
SUGAR MANUFACTURERS?
• Sugar factories expected to set their own retail
packaging facilities and other marketing set-ups
• Higher trust for brand among consumers
• Improved visibility of manufacturers
• A possibility of brand extension with specialized
sugars in the offering (Icing, coffee sugar, demara, cubes)

8. THE NEED OF THE HOUR
IS EDUCATING THIS SECTOR
AND OUR END CUSTOMERS
FURTHER TO POPULARIZE
THE BRANDED
SUGAR MARKET

9. Thank You