1. Wong Voon Yin (0315151) Chia Wee Min (0315186) Yap Wei Tyng (0314058) Edwin Ho Khai Vun (0314846)

2. History of Trade- Traditional Chinese
Medicine
• Has a long history of more than 2000 years.
• Including: herbal medicine, massage (Tui Na),
exercise (Qi Gong) and dietary theraphy.
• The Han dynasty (206B.C- A.D 220) this period
there lived famous doctor [Zhang Zhongjing,
Hua Tuo]

4. • Traditional Chinese Medicine appear is where
people started to discover the use of herbs as
drugs.
• Also exist at East and South Asian countries
(Japan, Korea)
• The knowledge of Chinese medicine are wide
(body place little emphasis on anatomical
structures, acupuncture, yin and yang)

5. Keen Hing Entreprise
• Began in year 1966.
• Founder: Owner’s father Mr. Low Hing, Tang
Shan, China.
• Current location at Petaling Street.
• Main product: Chinese herbal tea, ginseng,
Kuo Han Guo and also Chinese ointment.
• Others product: Chinese sausage, seafood (sea
cucumber, dried scallop, oyster)

16. • Estimated customer per day: 100- 200 person
• Does not has a thought of expand his shop
• Keen Heng Enterprise only selling traditional
herbs.
• They do not help customers to do therapies or
diagnosis

17. Kien Fatt Enterprise
•
•
•
•
•
Began in year 1942.
Founder :Ng Chee Yat’s father ( China ).
Current location : Petaling Street.
The Owner : Ng Chee Yat
He provided doctoring service for attract more
customers
• 100-200 Customers

18. Eu Yang Sang
• Began in year 1873.
• Founder : Eu Yan Kong ( Guang Dong ,China)
• First Shop “Yan Sang” Location : Gopeng , Perak
(1879)
• Current location : SS15, Subang Jaya
• “Yan Sang” means caring for mankind
• Eu Tong, son of Eu Kong, inherited into Eu Yan
Sang
• Business expanded to Hong Kong and China

19. • Main Products: Chinese herbs
• Offer more than 300 products and 1000 types
of Chinese herbs.
• Releases New Products every 3 months
• Branches : 90 ( in Malaysia ) , about 290
(worldwide)

20. Location of Keen Hing Enterprise
Some where around here

21. Location of Keen Hing Enterprise
• Keen Hing Enterprise is located at Petaling
street.
• Its location is near the entrance of the street
and it is quite strategic place to run a business.
• Keen Hing Enterprise had moved once before
finally settled down at current location.
• Keen Hing Enterprise’s previous location was
also at Petaling street but it is few streets away
from current location.

22. Location of Kien Fatt Enterprise
• Kien Fatt Enterprise is also located at Petaling
street, but its location is at the middle of the
Petalling street near the intersection of the two
main streets.
• Kien Fatt Enterprise’s location can be more
strategic than Keen Hing Enterprise because the
crowd are all gathered at the intersection point of
Petaling street.
• Unlike Keen Hing Enterprise, Kien Fatt Enterprise
never moved its location. For the past 72 years,
it had been there till now.

23. Location of Eu Yan Sang
• Eu Yan Sang is located at
SS15, Subang Jaya facing
the main road.
• It is not so strategic
although it is facing the
main road. First, beside of
this shop is now currently
doing some construction
and the shop is too small
to be seen.

24. Numbers of Competitors at Keen Hing
Enterprise
• Previously 3 competitors but
now only 1 competitor.
• Keen Hing Enterprise’s current
competitor is located at a
walking distance from Keen Hing
which is Kien Fatt Enterprise
which characteristic of business is
slightly different from Keen Hing
Enterprise.

25. Numbers of Competitors at Kien Fatt
Enterprise
• Same as Keen Hing Enterprise Kien Fatt
Enterprise only have 1 competitor which is
Keen Hing Enterprise.
• The owner does not care much about the
competitor and just focusing on his business

26. Numbers of Competitors at Eu Yan Sang
• Unlike Keen Hing and Kien Fatt Enterprise, Eu
Yan Sang shop which is located in SS15 has 2
competitors and both of the competitors are
located near Eu Yan Sang.

27. Customers at Keen Hing Enterprise
• Estimated Customer per day:
• 100 to 200
• Targeted market:
• Old customers and new
customers that introduced by
old customers

28. Customers at Kien Fatt Enterprise
• Estimated Customer per day:
• Around 100 to 200
• Targeted market:
• Old customers and new customers
that introduced by old customers

29. Customers at Eu Yan Sang
• Estimated Customer per day:
• 10 to 20
•
•
•
•
•
Targeted market:
Divided into 3 groups:
-Age 22 to 30
-Age 35 to 45
-Age 60 and above

30. Recommendation
Keen Hing Enterprise
• Do more advertising to promote their product
• More rely on social web such as Facebook or
Tweeter
• Maintain their products’ quality so that it
gain more customers’ trust

31. Kien Fatt Pharmacy
• Widen the range of products so sales will
increase
• Make different business
• Differentiate the products from rivals such as
packaging or labeling
• Add on some customer care service or health
care service to surpass rivals

32. Eu Yan Sang Enterprise
• Expand the shop size so that it will be more
visible for customers
• Maintain good customer services
• Employees must leave a smile to customers to
increase shop’s reputation

33. References
Yishan Wu. Science Popularization of TCM. (2004). Traditional Chinese Medicine Could Make "Health for One" True. China: TCM.
Eu Yan Sang - About Us. (2014). Retrieved from
http://www.euyansang.com/index.php/eu-yan-sang
Eu Yan Sang : Caring For Mankind. (2014). Retrieved from http://www.euyansang.com.my/About/frmAbout.aspx...
Eu Yan Sang :Superior TCM Products. (2014). Retrieved from http://www.euyansang.com.my/About/frmAbout.aspx...
Eu Yan Sang. (n.d.). Eu Yan Sang. Retrieved February 6, 2014, from http://www.euyansang.com/index.php/eu-yan-sang/history
Personal interview in person
Structure: Lou Hing. (2014, February 3). Personal interview
Personal interview in person
Structure: Ng Chee Yat. (2014, January 16). Personal interview
Persona interview in person
Structure: Lee Chee Tail. (2014, January 16). Personal interview
Business Case Studies LLP. (n.d.). The Times 100 Business Case Studies. Retrieved February 6, 2013, from Strategy Theory:
http://businesscasestudies.co.uk/business-theory/strategy/business-strategy.html#axzz2sl7E9TZS
Fang, J. (2012, March 12). Singapore General Hospital, SingHealth. Retrieved February 6, 2014, from Newsroom:
http://www.sgh.com.sg/about-us/newsroom/NewsArticles-Reports/Pages/moreresearchinTCM.aspx
Hall & Madden Business Story - Business Insider. (2013, January 11). Retrieved January 11, 2014, from
http://www.businessinsider.com/hall-and-madden-business-story-2013-1
Six Strategies to Compete In Business | Shep Hyken. (2011). Retrieved January 11, 2014, from
http://www.hyken.com/marketing/six-strategies-to-compete-in-business/
Small Is Beautiful - How to Compete with Bigger Competitors. (2011). Retrieved January 11, 2014, from
http://www.is4profit.com/business-advice/business-strategy/small-is-beautiful-how-to-compete-with-biggercompetitors.html

34. THANK YOU!