1. let's make something new.
adding value to chewing gum
team:
add caffeine stimulant
to the chewing experience
packaging to promote the proper and
considerate disposal of gum
1 concept ; 1 solution
Improve! brand perception and differentiation in a
saturated market.

2. let's make something new.
• improve your chewing experience
• the effects of coffee –without the
bad breath
• freshen your breath and focus on
what you need to
• chew – focus – breathe – meet
advert concept…

4. let's make something new.
• chewing gum litter is everywhere
• difficult and gross to clean
• pollutes scenic public areas, tourist
attractions
• even pollutes rubbish bins
• “the eye-sore communities
unintentionally create”
• every bit counts, unfortunately
• gum company’s can take responsibility and
benefit from it
concept…

5. Promote Proper Disposal
All these
pieces of
rubbish to
get one
piece of
gum

6. Promote Proper Disposal
Use wrapper for chewed gum
Dispose
considerately

7. Promote Proper Disposal
@
win!
create!
tickets, prizes, retweets
public awareness for
proper gum disposal
cleaner
public areas
Improve!
brand perception
and differentiation
in a saturated market