Brand concept storyboard by Nick Simonyi, Jessa Platz, Essie Valmadres and Yani Webber.

1. 1st shot: 3 seconds
It’s late afternoon. Girl is standing in front of speakers in her bedroom. She’s got wet hair
(fresh from shower) and is wearing bra and undies. See her selecting a song on her iPod.
“Crazy For You” by Best Coast starts playing.

2. 2nd shot: 2 seconds
Girl in front of mirror, blow-drying hair – gets stuck in hair-dryer.

3. 3rd shot: 2 seconds
Pulls a shirt over her head to discover a big stain.

4. 4th shot: 3 seconds
Picks up another shirt off the ground, smells it, and puts it on.

5. 5thshot: 2 seconds
Close-up of the girl opening a beer that immediately froths over.

6. 6th shot: 2 seconds
Girl tries to save the overflow by putting the neck of the bottle in her mouth.

7. 7thshot: 3 seconds
Girl putting on eye-liner and smudging it.

8. 8thshot: 2 seconds
Close-up off girls shoelaces in a tangled mess.

9. 9thshot: 1 second
Girl turns as if there has been a noise outside.

10. 10thshot:3 seconds
Close-up as girl grabs perfume bottle off her vanity.

11. 11thshot: 3 seconds
Girl slings bag over her shoulders and camera watches after her as she runs out into the
pink dusk towards the car waiting outside.

12. 12thshot: final
Shot fades and perfume bottle appears on the screen with the slogan “At least you smell
good.”