You don't have to be a web editor to offer clients valuable editorial guidance for managing their online content, but you do have to know what makes editing online unique. This desk shows some of the ways I helped CCA improve their content display as well as their content strategy. It's a cross disciplinary solution of design, web writing guidelines, and a minor IA overhaul.

1. Content Management:
A Web Strategist’s
Perspective
Nica Lorber
Creative Director & Web Strategist
Chapter Three
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! nicelobster

2. I’m responsible for:
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WebStrategy / Content Strategy /
IA / UX / Design

3. Universal problem:
Content is not a priority

4. Opportunity
Prove the value of prioritizing content

5. The problem:
✓ Content model lacked flexibility
✓ IA was cumbersome
✓ Website doubling as an intranet
✓ Legacy content was long and hard to read

6. The solution:
✓ Improve the content model
✓ Restructure the IA
✓ Define content governance
✓ Create well designed content guidelines
✓ Optimize content for web

7. The tactics:
✓ Redesigned content model
✓ Created content style guide
✓ Met with each content owner for 4 hours to:
✓ Discuss pain points
✓ Revise IA
✓ Get buy in

8. Basic Page:
✓ Limited formatting
✓ Bold/italic
✓ Lists
✓ h2/h3
✓ One small image

9. Added
✓ Lead paragraph style

10. Added
✓ Accordions

11. Added
✓ Call out
✓ Blockquote
✓ H4

12. Added
✓ Image styles
✓ 1 column
✓ 2 column
✓ Image right
✓ Image left

13. Added
✓ redesigned
anchor links

14. Added
✓ Related content

17. Created a content
style guide
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http://bit.ly/1bt5Jni

18. Questions?