The document discusses digital transformation in local government. It states that strategy creates a transformed organization, people and culture deliver performance improvement, and technology is the means of delivery. A framework is proposed with digital at the core and business strategy, technology, capability, alignment and engagement surrounding it to create a transformed council with measurable progress. Citizen engagement is discussed as an area that suffers from apathy and examples are given of how digital tools could enhance engagement.

1. Niall McKeown
& Orla Jackson
DIGITAL TRANSFORMATION
IN LOCAL GOVERNMENT

2. Strategy creates a transformed organisation
People and a culture of innovation deliver performance improvement
Technology & Communications is the means by which it is delivered
Digital
Business
Strategy
Technology
& Data
Capability
Organisational
Alignment
Customer
Engagement
Culture &
People
Agile
Innovation
Transformed Council
Purpose
Mastery
Autonomy
Actionable
Strategy
Data Enabled
Decisions
Measurable
Progress
Collaborating
Co-Creating
Innovating
Happier
Staff
Guiding
Leaders
Engaged
Citizens

3. DIGITISING SERVICES 2017
DIGITALLY
TRANSFORMED
SERVICES
2020
‘DOING DIGITAL’ 0

4. “The current public services setup
today is broken, largely because it
used technology to automate - not
redesign current services.”
Digitising government by Alan Brown, Ferry Fishenden & Mark Thompson

6. PFG ORIGINS

7. Mark Friedman's acclaimed book about Results-Based Accountability (RBA) also
known in parts of the UK as Outcomes-Based Accountability (OBA).
This is a "how to" book for government and nonprofit agencies working at the city,
county, state, and national levels to improve community quality of life and the
performance of program services.
RBA is a common sense approach that replaces all the overly-complex and jargon-
laden methods foisted on us in the past. The methods can be learned and applied
quickly.
The book also a contribution to social theory by explaining the contribution
relationship between program performance and community quality of life. As
such it is a valuable tool for both program administrators and evaluators
ABOUT THE BOOK

8. THE NEED FOR COMMON LANGUAGE

10. We prosper through
a strong competitive,
regionally balanced
economy
We live and work
sustainably -
protecting the
environment
We have more equal
society
We enjoy long,
healthy, active lives
We are an innovative
creative society,
where people can
fulfil their potential
We have more
people working in
better jobs
We have a safe
community where
we respect the law,
and each other
We care for others
and we help those in
need
We are a shared
society that respects
diversity
We are a confident
welcoming outward-
looking society
We give our children
and young people
the best start in life
We have high quality
public services
We have created a
place where people
want to live and
work, to visit and
invest
We connect people
and opportunities
through our
infrastructure.

11. We prosper through
a strong competitive,
regionally balanced
economy
We live and work
sustainably -
protecting the
environment
We have more equal
society
We enjoy long,
healthy, active lives
We are an innovative
creative society,
where people can
fulfil their potential
We have more
people working in
better jobs
We have a safe
community where
we respect the law,
and each other
We care for others
and we help those in
need
We are a shared
society that respects
diversity
We are a confident
welcoming outward-
looking society
We give our children
and young people
the best start in life
We have high quality
public services
We have created a
place where people
want to live and
work, to visit and
invest
We connect people
and opportunities
through our
infrastructure.
PFG OUTCOMES

12. Reduce
Crime
Life
Expectancy
Healthcare
Experience
Health in
Pregnancy
Adults with
Care Needs
Child
Development
Economic
Inactivity
Reduce
Poverty
Competitive
Economy
Transport
Cultural
Participation
Enviro
Sustainability
Shared
Space
Reduce
Under-
employed
Preventable
Deaths
Mental Health
Economic
Inactivity
Attractive
Destination
Justice
Efficiency
+21 More

13. Reduce
Crime
Life
Expectancy
Healthcare
Experience
Health in
Pregnancy
Adults with
Care Needs
Child
Development
Economic
Inactivity
Reduce
Poverty
Competitive
Economy
Transport
Cultural
Participation
Enviro
Sustainability
Shared
Space
Reduce
Under-
employed
Preventable
Deaths
Mental Health
Economic
Inactivity
Attractive
Destination
Justice
Efficiency
+21 More

15. Community Planning
+
Performance Improvement

16. Performance Improvement Community Planning
+
HR
Community
Planning
Comms
ICT &
Procure
Assets &
FM
WasteFinance
Regulatory
Services
Culture,
Leisure &
Arts
Parks Tourism Planning
Economic
Develop
Other…
Local Development Plan

17. Digital
The word “digital” is a synonym for the pace of change that’s occurring
in today’s world, driven by the rapid adoption of technology.
Transformation
How an organisation is built to change, innovate and reinvent rather
than simply enhance and support the traditional methods.
WHAT IS DIGITAL TRANSFORMATION?

18. WHAT IS DIGITAL TRANSFORMATION?
Digital
Transformation
Communication Technology
Leadership
Technology
Support
Rapid
Solution
Builders
Marketing
Tactics
Communications
Leadership
Short Term
Management
Leading Step
Change

19. Performance Improvement Community Planning
+
HR
Community
Planning
Comms
ICT &
Procure
Assets &
FM
WasteFinance
Regulatory
Services
Culture,
Leisure &
Arts
Parks Tourism Planning
Economic
Develop
Other…

21. “Suffers from Engagement Apathy”
• EU Funding Consultation
• Public Realm Schemes
• Economic Strategy
• All Departmental Strategy
• PSNI Citizen Engagement
• BIDS Engagement Strategy
• Plus many many more….
“Lots of work, little in the way of visible return”

22. DIGITALLY TRANSFORMING CITIZEN ENGAGEMENT

23. Question asked • 12m
Getting Ards & North Down
men moving to reduce
diabetes
Help clean tow path
The creation of a tech hub
Leisure centre upgrades
or community formed exercise
classes supported by the
council?
Community recycling
Planning permission
misconceptions
Ards centre regeneration
Parking in town centre
New roundabout @ Main St
What exhibition would
benefit the area most?
Question asked • 12mHealth Top Citizen Contributors!
Top Councillor Contributors"
<more>
Question asked • 1d
Question asked • 1w
Patrick McGuinness
Joseph Lennon
Gareth McKeown
Jim Jackson
Mary Stokes | DUP
Jim Plant | SF
Tom Goodfellow| Indy
<follow>
<follow>
<follow>
<follow>
<follow>
<follow>
<follow>
" Jim Plant | SFEnvironment
! Claire Celea | Top Citizen Contributor June 2015
We’d like a cleaner towpath free from dog mess and litter. The
Council spends over £63,000 p.y. in upkeep. How could the public
work with Council to reduce this cost and create a cleaner… <more>
“I’d be all in favour of becoming a member of a citizen lead cleaning project. If the council
provided signs, extra bins and collects the rubbish I know a few friends that would walk that
path every week. If it get’s enough upvotes, I’d work with the council to lead a project…”
<more>
Economy # Clare Jackson
! John Snow
The Council is considering inviting inspirational speakers to help
inspire small businesses to innovate more and create more jobs for
the area
Can the Banbridge FC create an over 40s team? <more>

24. Growth Over Next 9 Months
Thematic Working
Groups
Suggesting concepts
Connector Events
Brining on board more
connectors once context
is established
Large Capital Projects
For high stakes capital
investment projects
Council Members
Creating questions that
are of interest to citizens
Champions
Spotting opportunities
within their service
Citizens Questions
Content made and driven
by the citizen

25. Health & Recreation
• Fulfilling our core responsibilities
• Transforming our service from Leisure
Services to Health & Wellbeing
• Giving staff and members a clear
structure of services offered
• Integrates with the community plan
and delivers measurable performance
improvement
! • Aligning with their goals
• Using data to target their desired
audience
• Deliver accurately measured empirical
feedback to partner agencies
• Enables social connections and health
benefits
• A structure of services that is easily
understood
• Use data to better understand the
health and wellbeing of citizens in their
own electoral ward
• Can get involved in citizen driven
activity
Citizens & Community Planning$
• Fully engage with our citizens
• We enable better services in co-operation with
the citizen
• Increase number of volunteers in line with the
Performance Improvement Plan
PHA, Sport NI & Others♥
Council Members&
A JOINED UP APPROACH TO HEALTH & RECREATION

26. BUILDING A SIMPLE YET COMPREHENSIVE FRAMEWORK
From Illness to
Wellness
Level 2
Level 1
Level 3
Level 4
Getting
Active
Getting
Healthy
Getting
Fit
Get
Competitive
⋆
⋆⋆
⋆⋆⋆
⋆⋆⋆⋆
)
Register
3000 Steps
Programme
Free
Pedometer
Couch to
5K
*
*
Visit GP
Mental
& Physical
Couch
to Active
+
Sign Up for First
Activity
,
Attend
Activity
-
Attend Multiple
Activities
○
Register &
Fill Profile
○
View Healthy
Diet Plan
10+ Fitness
Activities
Select
Participation
Activity
Find a Club
or Team
Join a Gym
/
10 + Activities
in 1 Month
0 1
30 +
Healthy Meals
Get Nutrition
Plan
2
Compete in
1 Game
&
Compete
for a Season
3
4
Test Fitness
Levels
5
Complete 1
Fitness Activity
Select
Participation
Activity
Select
Participation
Activity
Select
Participation
Activity

27. FRAMEWORK LINKS TO A COMPREHENSIVE SET OF CITIZEN
POWERED AND COUNCIL RUN ACTIVITIES

28. ACTIVITIES ENCOURAGE VOLUNTEERS

29. FRAMEWORK LINKS WITH KEY STAKEHOLDER LG PLANS

30. LINKS WITH NHS 5 WAYS TO MENTAL WELLBEING

31. CITIZENS GIVEN SIMPLE PERSONAL PATH TO HEALTH
Register
Select
Activity
Try Out
Volunteer
x 10 Activities
Recognise
Goals Set For
Your Pathway To Health

32. HEALTH PROGRESSION MAPPED
Programmes Taken
Volunteered For
Suggestions Made
Profile Filled
Gaining Citizen Metrics
We gain insights on the borough’s wellbeing over time
Health Improvement
Goals Reached

33. TARGETED INTERVENTIONS AT IMPORTANT TIMES
ENGAGE
01
SELECT
PARTICIPATE
REWARD
02
03
04
+
/
♥
0
Post Primary Females
Post Pregnancy Females
Males in 40s
Teens switching to secondary school
Aligns with PHA pivot points
TARGETED INTERVENTIONS BASED ON PROFILE

34. ALL ENGAGEMENT OCCURS
ON SMART DEVICES

35. WELLBEING INFORMATION
DELIVERED AT THE RIGHT
TIME TO THE RIGHT PERSON

36. PAYMENTS COLLECTED
AT POINT OF COMMITMENT

37. CONNECTED CITIZENS ENGAGED IN CREATING
& PARTICIPATING IN ACTIVITIES
I VOLUNTEER

38. LINKS WITH COMMUNITY PLANNING & CITIZEN ENGAGEMENT

39. DETAILED REPORTING FOR COUNCIL AND STAKEHOLDERS
No more subjective noise
Data Driven Decision Making
Profit
Model
Network Structure Process Product
Performance
Product
System
Service Channel Brand Customer
Engagement
35% 70% 90% 50% 75% 20% 35% 90% 50% 75%