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Niall McKeown
& Orla Jackson
DIGITAL TRANSFORMATION 

IN LOCAL GOVERNMENT
Strategy creates a transformed organisation
People and a culture of innovation deliver performance improvement
Technology ...
DIGITISING SERVICES 2017
DIGITALLY
TRANSFORMED
SERVICES
2020
‘DOING DIGITAL’ 0
“The current public services setup
today is broken, largely because it
used technology to automate - not
redesign current ...
PFG ORIGINS
Mark Friedman's acclaimed book about Results-Based Accountability (RBA) also
known in parts of the UK as Outcomes-Based Ac...
THE NEED FOR COMMON LANGUAGE
We prosper through
a strong competitive,
regionally balanced
economy
We live and work
sustainably -
protecting the
environ...
We prosper through
a strong competitive,
regionally balanced
economy
We live and work
sustainably -
protecting the
environ...
Reduce
Crime
Life
Expectancy
Healthcare
Experience
Health in
Pregnancy
Adults with
Care Needs
Child
Development
Economic
I...
Reduce
Crime
Life
Expectancy
Healthcare
Experience
Health in
Pregnancy
Adults with
Care Needs
Child
Development
Economic
I...
Community Planning
+
Performance Improvement
Performance Improvement Community Planning
+
HR
Community
Planning
Comms
ICT &
Procure
Assets &
FM
WasteFinance
Regulatory...
Digital
The word “digital” is a synonym for the pace of change that’s occurring
in today’s world, driven by the rapid adop...
WHAT IS DIGITAL TRANSFORMATION?
Digital
Transformation
Communication Technology
Leadership
Technology
Support
Rapid

Solut...
Performance Improvement Community Planning
+
HR
Community
Planning
Comms
ICT &
Procure
Assets &
FM
WasteFinance
Regulatory...
“Suffers from Engagement Apathy”
• EU Funding Consultation
• Public Realm Schemes 
• Economic Strategy
• All Departmental ...
DIGITALLY TRANSFORMING CITIZEN ENGAGEMENT
Question asked • 12m
Getting Ards & North Down 

men moving to reduce 

diabetes
Help clean tow path
The creation of a tec...
Growth Over Next 9 Months
Thematic Working
Groups

Suggesting concepts
Connector Events

Brining on board more
connectors ...
Health & Recreation
• Fulfilling our core responsibilities
• Transforming our service from Leisure
Services to Health & Wel...
BUILDING A SIMPLE YET COMPREHENSIVE FRAMEWORK
From Illness to
Wellness
Level 2
Level 1
Level 3
Level 4
Getting
Active
Gett...
FRAMEWORK LINKS TO A COMPREHENSIVE SET OF CITIZEN
POWERED AND COUNCIL RUN ACTIVITIES
ACTIVITIES ENCOURAGE VOLUNTEERS
FRAMEWORK LINKS WITH KEY STAKEHOLDER LG PLANS
LINKS WITH NHS 5 WAYS TO MENTAL WELLBEING
CITIZENS GIVEN SIMPLE PERSONAL PATH TO HEALTH
Register
Select
Activity
Try Out
Volunteer
x 10 Activities
Recognise
Goals S...
HEALTH PROGRESSION MAPPED
Programmes Taken
Volunteered For
Suggestions Made
Profile Filled
Gaining Citizen Metrics
We gain ...
TARGETED INTERVENTIONS AT IMPORTANT TIMES
ENGAGE
01
SELECT
PARTICIPATE
REWARD
02
03
04
+
/
♥
0
Post Primary Females
Post P...
ALL ENGAGEMENT OCCURS
ON SMART DEVICES
WELLBEING INFORMATION
DELIVERED AT THE RIGHT
TIME TO THE RIGHT PERSON
PAYMENTS COLLECTED
AT POINT OF COMMITMENT
CONNECTED CITIZENS ENGAGED IN CREATING
& PARTICIPATING IN ACTIVITIES
I VOLUNTEER
LINKS WITH COMMUNITY PLANNING & CITIZEN ENGAGEMENT
DETAILED REPORTING FOR COUNCIL AND STAKEHOLDERS
No more subjective noise
Data Driven Decision Making
Profit
Model
Network S...
Digital transformation in local governemnt
Digital transformation in local governemnt
Digital transformation in local governemnt
Digital transformation in local governemnt
Digital transformation in local governemnt
Digital transformation in local governemnt
Digital transformation in local governemnt
Digital transformation in local governemnt
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Digital transformation in local governemnt

An overview of how local government in Northern Ireland can approach Digital Transformation to reduce cost, do more with less and deliver upon the programme for government.

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Digital transformation in local governemnt

  1. 1. Niall McKeown & Orla Jackson DIGITAL TRANSFORMATION 
 IN LOCAL GOVERNMENT
  2. 2. Strategy creates a transformed organisation People and a culture of innovation deliver performance improvement Technology & Communications is the means by which it is delivered Digital Business Strategy Technology & Data Capability Organisational
 Alignment Customer
 Engagement Culture & People Agile Innovation Transformed Council Purpose Mastery Autonomy Actionable Strategy Data Enabled Decisions Measurable Progress Collaborating Co-Creating Innovating Happier
 Staff Guiding
 Leaders Engaged
 Citizens
  3. 3. DIGITISING SERVICES 2017 DIGITALLY TRANSFORMED SERVICES 2020 ‘DOING DIGITAL’ 0
  4. 4. “The current public services setup today is broken, largely because it used technology to automate - not redesign current services.” Digitising government by Alan Brown, Ferry Fishenden & Mark Thompson
  5. 5. PFG ORIGINS
  6. 6. Mark Friedman's acclaimed book about Results-Based Accountability (RBA) also known in parts of the UK as Outcomes-Based Accountability (OBA). This is a "how to" book for government and nonprofit agencies working at the city, county, state, and national levels to improve community quality of life and the performance of program services. RBA is a common sense approach that replaces all the overly-complex and jargon- laden methods foisted on us in the past. The methods can be learned and applied quickly. The book also a contribution to social theory by explaining the contribution relationship between program performance and community quality of life. As such it is a valuable tool for both program administrators and evaluators ABOUT THE BOOK
  7. 7. THE NEED FOR COMMON LANGUAGE
  8. 8. We prosper through a strong competitive, regionally balanced economy We live and work sustainably - protecting the environment We have more equal society We enjoy long, healthy, active lives We are an innovative creative society, where people can fulfil their potential We have more people working in better jobs We have a safe community where we respect the law, and each other We care for others and we help those in need We are a shared society that respects diversity We are a confident welcoming outward- looking society We give our children and young people the best start in life We have high quality public services We have created a place where people want to live and work, to visit and invest We connect people and opportunities through our infrastructure.
  9. 9. We prosper through a strong competitive, regionally balanced economy We live and work sustainably - protecting the environment We have more equal society We enjoy long, healthy, active lives We are an innovative creative society, where people can fulfil their potential We have more people working in better jobs We have a safe community where we respect the law, and each other We care for others and we help those in need We are a shared society that respects diversity We are a confident welcoming outward- looking society We give our children and young people the best start in life We have high quality public services We have created a place where people want to live and work, to visit and invest We connect people and opportunities through our infrastructure. PFG OUTCOMES
  10. 10. Reduce Crime Life Expectancy Healthcare Experience Health in Pregnancy Adults with Care Needs Child Development Economic Inactivity Reduce Poverty Competitive Economy Transport Cultural Participation Enviro Sustainability Shared Space Reduce Under- employed Preventable Deaths Mental Health Economic Inactivity Attractive Destination Justice
 Efficiency +21 More
  11. 11. Reduce Crime Life Expectancy Healthcare Experience Health in Pregnancy Adults with Care Needs Child Development Economic Inactivity Reduce Poverty Competitive Economy Transport Cultural Participation Enviro Sustainability Shared Space Reduce Under- employed Preventable Deaths Mental Health Economic Inactivity Attractive Destination Justice
 Efficiency +21 More
  12. 12. Community Planning + Performance Improvement
  13. 13. Performance Improvement Community Planning + HR Community Planning Comms ICT & Procure Assets & FM WasteFinance Regulatory Services Culture, Leisure & Arts Parks Tourism Planning Economic Develop Other… Local Development Plan
  14. 14. Digital The word “digital” is a synonym for the pace of change that’s occurring in today’s world, driven by the rapid adoption of technology. Transformation How an organisation is built to change, innovate and reinvent rather than simply enhance and support the traditional methods. WHAT IS DIGITAL TRANSFORMATION?
  15. 15. WHAT IS DIGITAL TRANSFORMATION? Digital Transformation Communication Technology Leadership Technology Support Rapid
 Solution
 Builders Marketing Tactics Communications Leadership Short Term Management Leading Step
 Change
  16. 16. Performance Improvement Community Planning + HR Community Planning Comms ICT & Procure Assets & FM WasteFinance Regulatory Services Culture, Leisure & Arts Parks Tourism Planning Economic Develop Other…
  17. 17. “Suffers from Engagement Apathy” • EU Funding Consultation • Public Realm Schemes  • Economic Strategy • All Departmental Strategy • PSNI Citizen Engagement • BIDS Engagement Strategy • Plus many many more…. “Lots of work, little in the way of visible return”
  18. 18. DIGITALLY TRANSFORMING CITIZEN ENGAGEMENT
  19. 19. Question asked • 12m Getting Ards & North Down 
 men moving to reduce 
 diabetes Help clean tow path The creation of a tech hub Leisure centre upgrades
 or community formed exercise 
 classes supported by the council? Community recycling Planning permission misconceptions Ards centre regeneration Parking in town centre New roundabout @ Main St What exhibition would benefit the area most? Question asked • 12mHealth Top Citizen Contributors! Top Councillor Contributors" <more> Question asked • 1d Question asked • 1w Patrick McGuinness Joseph Lennon Gareth McKeown Jim Jackson Mary Stokes | DUP Jim Plant | SF Tom Goodfellow| Indy <follow> <follow> <follow> <follow> <follow> <follow> <follow> " Jim Plant | SFEnvironment ! Claire Celea | Top Citizen Contributor June 2015 We’d like a cleaner towpath free from dog mess and litter. The Council spends over £63,000 p.y. in upkeep. How could the public work with Council to reduce this cost and create a cleaner… <more> “I’d be all in favour of becoming a member of a citizen lead cleaning project. If the council provided signs, extra bins and collects the rubbish I know a few friends that would walk that path every week. If it get’s enough upvotes, I’d work with the council to lead a project…” <more> Economy # Clare Jackson ! John Snow The Council is considering inviting inspirational speakers to help inspire small businesses to innovate more and create more jobs for the area Can the Banbridge FC create an over 40s team? <more>
  20. 20. Growth Over Next 9 Months Thematic Working Groups
 Suggesting concepts Connector Events
 Brining on board more connectors once context is established Large Capital Projects
 For high stakes capital investment projects Council Members
 Creating questions that are of interest to citizens Champions
 Spotting opportunities within their service Citizens Questions
 Content made and driven by the citizen
  21. 21. Health & Recreation • Fulfilling our core responsibilities • Transforming our service from Leisure Services to Health & Wellbeing • Giving staff and members a clear structure of services offered • Integrates with the community plan and delivers measurable performance improvement ! • Aligning with their goals • Using data to target their desired audience • Deliver accurately measured empirical feedback to partner agencies • Enables social connections and health benefits • A structure of services that is easily understood • Use data to better understand the health and wellbeing of citizens in their own electoral ward • Can get involved in citizen driven activity Citizens & Community Planning$ • Fully engage with our citizens • We enable better services in co-operation with the citizen • Increase number of volunteers in line with the Performance Improvement Plan PHA, Sport NI & Others♥ Council Members& A JOINED UP APPROACH TO HEALTH & RECREATION
  22. 22. BUILDING A SIMPLE YET COMPREHENSIVE FRAMEWORK From Illness to Wellness Level 2 Level 1 Level 3 Level 4 Getting Active Getting Healthy Getting Fit Get
 Competitive ⋆ ⋆⋆ ⋆⋆⋆ ⋆⋆⋆⋆ ) Register 3000 Steps Programme Free Pedometer Couch to 5K * * Visit GP Mental 
 & Physical Couch to Active + Sign Up for First Activity , Attend 
 Activity - Attend Multiple 
 Activities ○ Register & Fill Profile ○ View Healthy
 Diet Plan 10+ Fitness Activities Select Participation Activity Find a Club or Team Join a Gym / 10 + Activities 
 in 1 Month 0 1 30 + Healthy Meals Get Nutrition Plan 2 Compete in 1 Game & Compete for a Season 3 4 Test Fitness Levels 5
 Complete 1 Fitness Activity Select Participation Activity Select Participation Activity Select Participation Activity
  23. 23. FRAMEWORK LINKS TO A COMPREHENSIVE SET OF CITIZEN POWERED AND COUNCIL RUN ACTIVITIES
  24. 24. ACTIVITIES ENCOURAGE VOLUNTEERS
  25. 25. FRAMEWORK LINKS WITH KEY STAKEHOLDER LG PLANS
  26. 26. LINKS WITH NHS 5 WAYS TO MENTAL WELLBEING
  27. 27. CITIZENS GIVEN SIMPLE PERSONAL PATH TO HEALTH Register Select Activity Try Out Volunteer x 10 Activities Recognise Goals Set For Your Pathway To Health
  28. 28. HEALTH PROGRESSION MAPPED Programmes Taken Volunteered For Suggestions Made Profile Filled Gaining Citizen Metrics We gain insights on the borough’s wellbeing over time Health Improvement Goals Reached
  29. 29. TARGETED INTERVENTIONS AT IMPORTANT TIMES ENGAGE 01 SELECT PARTICIPATE REWARD 02 03 04 + / ♥ 0 Post Primary Females Post Pregnancy Females Males in 40s Teens switching to secondary school Aligns with PHA pivot points TARGETED INTERVENTIONS BASED ON PROFILE
  30. 30. ALL ENGAGEMENT OCCURS ON SMART DEVICES
  31. 31. WELLBEING INFORMATION DELIVERED AT THE RIGHT TIME TO THE RIGHT PERSON
  32. 32. PAYMENTS COLLECTED AT POINT OF COMMITMENT
  33. 33. CONNECTED CITIZENS ENGAGED IN CREATING & PARTICIPATING IN ACTIVITIES I VOLUNTEER
  34. 34. LINKS WITH COMMUNITY PLANNING & CITIZEN ENGAGEMENT
  35. 35. DETAILED REPORTING FOR COUNCIL AND STAKEHOLDERS No more subjective noise Data Driven Decision Making Profit Model Network Structure Process Product Performance Product System Service Channel Brand Customer Engagement 35% 70% 90% 50% 75% 20% 35% 90% 50% 75%

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