1. Aakruthi
Agricultural Associates of India (AAI)
K.K. Chakravarthy

2. Aakruthi Agricultural Associates of India
(AAI)
AAI is a group of agri professionals working in Pvt extension
Uniqueness of AAI Concept:
Unbiased Solutions & Customized Services
Information flow from Bottom to Top
AAI with the farmer from Seed to Seed
Creating awareness in Latest Scientific Technologies
Creation of Employment to the Rural Youth
Approach
“Sensitization – Standardization –Popularization”
Area of operation : Anantapur, Prakasam, Chittor, Kadapa & Medak of A.P.
Raichur & Bellary of Karnataka.

3. Aakruthi Agricultural Associates of India
CORE Competence:
(AAI)
•Agri- consultancy services
•Knowledge centers
•Market led farming (Contract / Venture Farming)
Achievements
•Historic Notification of Groundnut- ICGV-91114 Variety
•Nominated for Innovative Development Market Place Award -2006.
• FAPCCI award ( 2005-06) for excellence in rural development
FAPCCI AWARD DM-2006 Notification
Association with livelihood Programs:
•Farmer Participatory Grain Legume Improvement-IFAD.
•Consortium Partner for CRIDA – NAIP Project.

4. Structure of AAI
AAI
AKC AKC AKC
Farmers Farmers Farmers
Operational Model at AKC
• 20 villages
• 50 farmers per village
• 5 acres per farmer
• 5000 acres
Target: To empower 1,00,000 farmers through 100 AKC in 3 years

5. Activities of Knowledge
Centers
• Registration of Farmers & Book keeping
• Timely Field Visits
• Conducting Demonstrations
• Execution of tailor made GAPS
• Outsourcing Supply chain & Production
• Contracting Agril. services

6. Key Intervention:
• Seed Production as an Income Generating activity
• Establishing Village level Seed production Systems
• Seed Infrastructure – (Processing Plant & storage unit)
Self sufficiency Alternate Crops for seed production
crop Area (ha) Quantity (Q) Area in Centers ( ha/ annum)
Groundnut 215 1000 Bajra 1000
Bengal gram 500 2500 Jowar 1500
Center based processing centers Cotton/Maize 300
Groundnut Bajra Jowar Sunflower

7. Key Interventions:
Facilitating Market led Farming
•Creation of marketing infrastructure and value addition centers
•Identification &Promotion of specific crops/varieties
•Profit Maximization with better price discovery mechanism
Crop Market Linkages identified
Pome / Mango Field fresh, Food World
Muskmelon R. Retail, Best Exports & Local Traders
Sweet Sorghum Rusni Distilleries
NPM Red gram Aricha Trading Corporation
Musk melon Cluster Bean Mango

8. AAI Interventions through AKC
•Introduced an ICRISAT Groundnut variety (ICGV-91114)
•Popularization of Chickpea (JG-11 and KAK-2) varieties
ICGV-91114 Popularization
Bengalgram JG-11, Popularization

9. AAI Interventions through AKC
Pheromone traps
Bio control measures
Vermiculture

10. AAI Interventions through AKC
Other Activities
Socio Economic Survey : 5
Farmer Awareness Camps: 25
Demonstrations: 25
AV aids: 10
Farmer- Scientist inter action meets: 4
Farmer awareness Camps Demonstrations

11. AAI-ICRISAT Collaboration
Commercialization of Sustainable Agricultural Technology
Objectives
• To provide Technical backstopping, Legume seed technology, Sustainable agricultural
system, IPM by training etc…
• Vertical integration of AKC’s and Contract Farming with Business plan, networking of
Financial institutions, Government schemes, Forward and backward integration
• Access to ICRISAT knowledge bank of library & VASAT resources

12. ABI – ICRISAT Support to AAI
• Technical Backstopping
• System Enhancement
• Office & Facilities

13. Commercialization of Technologies
• Promotion and Strengthening of AKC’s
• Promotion of Venture and Contract Farming
Time frame for Commercialization: 3
years

14. Fruits of Partnership
• Technolgy Exchange for Agri Knowledge centers
• Forward – Backward linkages
• Popularisation of ICRISAT varieties
• Sweet alternative for dry land farmers
• Networking with APSSDC, NSC, APEDA and Rusni
Distilleries
• Capacity building & skill development

15. Sustainability:
• Village Knowledge center by trained rural youth-Micro
enterprise
• Formalized Linkages with Market players & Seed Companies
• Linking with NARS – ICRISAT for technical support
• Benefits to all the stake holders ( Farmers, AKC, AAI )
Up Scaling
• 100 such Micro enterprises – in identified districts
• Proper hand holding & networking
• Self Sufficiency – seed & markets

16. Task a Head
• Expanding area of operation
• knowledge hub with pool of agri professionals
• ICT Interventions (Data base, Networking & Monitoring)
• Provision of insurance/ financial services
• Market liaison through firm forward contracts
• Provision of ancillary services like health, education and vet care
services

17. Thank You

18. Thought of the Day
“GM or no GM is a false issue. Sustainability is the real issue.
Through science and through ethics we have come to the
realization that we are bound by the laws of Nature. We must
obey those laws to make agriculture (and civilization)
sustainable.
Our agricultural practices must reflect our new awareness
that many practices threaten sustainability. Food production
must be equitable and just, and sustainable, for all the peoples
of the world.”
-- Maarten Chrispeels, 2001

19. Revenue Model of AKC
Cost I-Year
Revenue 250 Farmers
Fixed Cost 1.0 lakh 500 Acres
Registration Fee 0.25 lakh
Reccuring Cost 2.4 lakhs Consultancy Fee 0.5 lakh
Service fee- AAI 0.30 Service Fee 1.5 lakhs
lakhs
Misc. 0.25 lakh
Total 3.70 lakhs
Total 2.5 lakhs BCR=0.68
• Cost II-Year
Registration Fee 0.5 lakh 500 Farmers
Fixed Cost 0.5 lakh 1000 Acres
Consultancy Fee 1.0 lakhs
Reccuring Cost 3.0 lakhs
Service Fee 2.5 lakhs
Service fee-AAI 0.40 lakhs
Misc. 0.3 lakh
Total 3.90 lakhs
Total 4.3 lakhs BCR=1.10
III-Year
• Cost Registration Fee 1.0 lakh 1000 Farmers
2000 Acres
Fixed Cost 0.25 lakh Consultancy Fee 2.0 lakh
Reccuring Cost 3.5 lakhs Service Fee 4.0 lakhs
Service fee- AAI 0.5 lakhs Misc. 0.5 lakh
Total 4.25 lakhs Total 7.5 lakhs BCR=1.76
Average BCR of AKC over a period of three years is 1.20