Overview of social media use for gift shops

1. Using Social Media
for Gift Shops
Nancy Heltman, Visitor Services
Manager
Social Media Evangelist
Virginia State Parks
March 5 and 6, 2013

2. What we’ll cover:
Why Social Media?
Which Social Media?
Best Practices
Helpful Tools

3. Why Social Media?
• “We don’t have a choice on whether we DO
social media, the question is how well we DO it.”
• “We will no longer search for products and
services, they will find us via social media.”
• “Social Media isn’t a fad, it’s a fundamental shift
in the way we communicate.”
• “The ROI of social media is that your business
will still exist in 5 years.”
- Erik Qualman
http://www.socialnomics.net

4. http://www.socialnomics.net/2013/01/01/social-
media-video-2013/

5. Important Considerations
•Social Media is Social
•Good use of social media is not
on auto pilot
•Social Media Users are on
social media to have fun not be
sold – hard sell not well received

6. Social Media Users
follow brands for
•Discounts
•Specials
•Freebies
•Inside Information

7. Which Social Media?

8. Your Target Market
Should Guide
Your Use of Social
Media

9. http://pewinternet.org/Reports/
2013/Social-media-users

10. World’s largest social network
955 Million Monthly Active Users
81% of users outside US & Canada
Average time per visit = 20 minutes
More than 50% of users have 100 friends
or more
235 million people play games each
month

11. GET VISUAL
Cover Photo: 851 x 315
Profile image: 180 x 180
Photo 403 x 403
Highlight 843 x 403
Facebook announcing new timeline changes 3/7

12. COVER
Profile
Image

13. PHOTO

14. HIGHLIGHT

15. Facebook Ad Types
(bit.ly/FBAdTypes)
•External Ads
•Like Ads
•Page Post Ads
•Sponsored Stories
•Promoted Posts
•Facebook Offers

16. • 16% of online adults use
Twitter (up from 8% in November
2010 and 13% 6/2011), 8% use
Twitter on a typical day.
• 95% of Twitter users own a mobile
phone; half of these users access the
service on their handheld device.

17. • African Americans and Latinos continue to have
high rates of adoption of the service.
• 25% of online African Americans use Twitter at
least occasionally, with 11% doing so on a
typical day.
• Those under 50, and especially those 18-29, are
the most likely to use Twitter.
• Urban-dwellers are significantly more likely
than both suburban and rural residents
to be on Twitter.

18. Twitter
the allure
of 140
characters

19. #3 social media site with15% of internet
whites, young people, the well-
educated, those with higher income, and
women are particularly likely to use the
site.
equally popular among those 18-29 and
30-49 (19%).
Women are about five times as likely to
be on the site as menin this report.

21. EMAIL MARKETING
IS NOT DEAD – YET
Use in store and social
media sign ups to reach
customers

22. BEST PRACTICES
•Smaller Companies - show YOUR
personality
•Ok to be more personal – the brand
is you!
•When you share, your community
shares

23. MUST be interesting
Add humor
Stay relevant
Add personality

26. Everything I know about
social media marketing I
learned from Baby Patches

27. TOOLS
Heyo.com
Refollow.com
Hootsuite
Contests: Offerpop, Wildfire
Social Media Examiner, Mari
Smith, Amy Porterfield