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FORGET ABOUT SMART CITY
START THINKING ABOUT ITS INHABITANT

Smart Metropolia Conference, November 2013
We all chase the
NEXT BIG THING

trends, microtrends,
countertrends
If we look at the future cities projects
it is clear that they respond to macrotrends

significant global changes:
economic, social, climate etc.
Rapid urbanization…
Source: Unicef Urban Population Map
Water Scraper:
Sarly Adre Bin Sarkum

…global warming…
More: http://www.evolo.us/competition/water-scraper-underwater-architecture/
…depletion of resources
More: http://masdarcity.ae/
Lots of talking about cities
is also in the context of new technologies

big data,
IoT
See full infographic: http://d3uifzcxlzuvqz.cloudfront.net/images/stories/content/smart-city/smart-city-final-small.png
But there is one thing
that strikes
when you look at these projects…
We tend to focus on new technologies…

…forgetting that cities
were, are and always will be focused
around PEOPLE
Technology is important.
But to make people’s city life
easier and more pleasant.

driving time
decreased by 43%

More: http://www.streetline.com/
New roads are important…
…but people needs on these roads
are important as well
It is crucial to answer the question:
what city its residents want to have?
Safe…

Mexico Crime App,
Earthquake App
See the film: http://www.youtube.com/watch?v=b7C7pV423Zc
…enabling quick and easy communication
(also in winter)

crowdsourcing
crowdsourcing
Warszawska Mapa Barier
NaprawmyTo
FixMyStreet
…providing additional information…

See the film: http://www.coloribus.com/adsarchive/casestudy/expedia-realtime-metro-17982505/
…foreseeing…

Accus
Tristar
DSSO (Lyon)
…friendly…
See the film: http://www.youtube.com/watch?v=gbTQb1Hdp6U
…green…
…and connected

access to the internet
being one of the 5 most important factors
generating satisfaction among those living in cities

Source: City Life, An Ericsson Consumer Insight Summary Report, May 2012
Examples can be multiplied
but the conclusion is one…
…even the smartest city
isn’t smart
if it doesn’t put on the first place
its inhabitant
e: natalia@hatalska.com
@hatalskacom

This work is licensed under a
Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Thank you
Photos:
Slide 1: http://www.flickr.com/photos/dhilung/4480922982/sizes/o/in/photostream/
Slide 2: http://www.flickr.com/photos/36821100@N04/5417281120/sizes/l/in/photostream/
Slide 3: http://www.flickr.com/photos/50718005@N08/6208533917/sizes/o/in/photostream/
Slide 6: http://masdarcity.ae/en/48/resource-centre/image-gallery/?gal=4
Slide 8: http://www.flickr.com/photos/contractsurfaces/8100558203/sizes/l/in/photostream/
Slide 9: http://www.flickr.com/photos/69902613@N08/6419190881/sizes/l/in/photostream/
Slide 11: http://www.flickr.com/photos/scottummy/4971054099/sizes/l/
Slide 12: http://www.flickr.com/photos/governorandrewcuomo/9898755393/in/set-72157635804750584
Slide 13: http://www.flickr.com/photos/zima80/8690581654/sizes/l/in/photostream/
Slide 19: http://www.flickr.com/photos/grendelkhan/400428874/sizes/l/in/photostream/
Slide 23: http://www.flickr.com/photos/adambowie/6686458919/sizes/l/in/photostream/
Slide 24: http://www.flickr.com/photos/antonkawasaki/3510813160/sizes/z/in/photostream/
Slide 25: http://www.flickr.com/photos/ricksflicks/4927085633/sizes/o/in/photostream/

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