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1. The World Is Flat
Isriya Paireepairit
markpeak@gmail.com
Attribution-NonCommercial 3.0 Unported

3. Thomas L. Friedman

4. Globalization
• Globalization 1.0
• Globalization 2.0
• Globalization 3.0

6. Globalization 1.0
• Start: 1492 (Columbus Discovered America)
• End:1800
• Player: Country

7. Globalization 2.0
• Start: 1800
• Interrupted by
• World War I (1914-1918)
• Great Depression (1929)
• World War II (1940-1945)
• End: 2000

8. Globalization 2.0
First Half
• Falling of Transportation Cost
• Steam Engine
• Rail Road

9. Globalization 2.0
Second Half
• Falling of Telecommunication Cost
• Telegraph
• Telephone
• PC
• Fiber Optics
• WWW

10. Globalization 2.0
Player: Multinational Company

11. Country vs Company
1
Thailand $47,679 M
(government total revenue)
2
Microsoft $44,300 M
(revenue)
1 FY 2007 (Estimate) Source: Bereau of the Budget
2 FY 2006 Source: Wikipedia

12. Globalization 3.0
• Start: 2000
• Player: Individual

13. Globalization
• 1.0 - Country
• 2.0 - Company
• 3.0 - Individual

14. 10 Forces That
Flattened The World

15. Flattener #1
Fall of Berlin Wall

16. Flattener #1
• 1989
• No more Communism
• Democracy
• Free Market
• Toward to Single, Global Market

17. Flattener #2
Netscape Navigator

18. Flattener #2
• 1995
• PC
• Internet
• WWW
• Communication

23. Flattener #3
Workflow Software

24. Flattener #3
• Working together
• Different Hardware
• Different Location
• Web technology
• Effect from Flattener #2 Netscape

25. Flattener #3
AJAX
SOAP
XML
HTML
HTTP
TCP/IP

26. y
ud
St
se
Ca
Lotus

27. Flattener #3
Cause more 6 Flatteners
• #4 Uploading
• #5 Outsourcing
• #6 Offshoring
• #7 Supply-chaining
• #8 Insourcing
• #9 In-forming

28. Flattener #4
Uploading

29. Flattener #4
• Power of Community (Connected Individuals)
• Community-developed
• Softwares - Open Source
• Answers
• News & Commentary - Blogging
• Content - Wikipedia

30. Ca
es
Flattener #4
St
ud
y
• Community-developed
Answer
• Goldcorp Inc.

31. Flattener #5
Y2K

32. Flattener #5
Outsourcing
Y2K

33. Outsourcing
• Split
• Service
• Manufacturing
• and perform elsewhere, where
• Most efficient
• Cost-effective

34. Y2K
• Outsource Accelerator
• India
Flattener #2 Netscape (Communication)
Flattener #3 Workflow (Software)

35. Flattener #6
Offshoring

36. Flattener #6 Offshoring
• Split
• Service
• Manufacturing
• and perform elsewhere, where
• Most efficient
• Cost-effective

37. Flattener #6 Offshoring
• China
Flattener #7 Supply-Chaining (Transport)

38. Flattener #7
Supply-Chaining

39. #7 Supply-Chaining

40. #7 Supply-Chaining
Manuf. Customer
Manuf. Walmart Customer
Manuf. Customer

41. #7 Supply-Chaining
Sales Distribution Shipping
Flattener #2 Netscape (Communication)
Flattener #3 Workflow (Software)
Flattener #6 Offshoring (Manufacturer)

42. Flattener #8
Insourcing

43. #8 Insourcing
• Reverse of Outsourcing
• UPS & Toshiba

44. Ca
es
Insourcing
St
ud
y

45. Ca
es
Insourcing
St
ud
y

46. Flattener #9
In-forming

47. #9 Informing
• Information Finding
• Search Engine

48. Flattener #10
The Steroids

49. The Steroids
Processing
Storage
• Computing
• Instant Messaging, P2P Data Transfer
• VoIP Communication
• Videoconference
• Computer Graphics Virtual Reality

50. The Steroids
• Computing
• Instant Messaging, P2P
• VoIP Wireless
• Videoconference
• Computer Graphics

51. Triple Convergence

52. Convergence#1
Converged Flatteners

53. Convergence #1
• Before 2000 - Semi-Independent
• After 2000 - Converged with another
• As Complementary Goods
• E.g. Paper/Pencil

54. Convergence#2
New Business Platform

55. #10 Steroids
Accelerator
Business Process
#7 Supply
#6 Informing Chaining
#4 Uploading #5 Outsourcing #6 Offshoring #8 Insourcing
Infrastructure
#2 Netscape #3 Workflow
#1 Politics
Berlin Wall Geographic
Economics

56. Convergence#3
Emerging Regions

57. BRIC

58. BRIC
Population GDP
Country
(million) (trillion $)
Brazil 188 1.6
Russia 142 1.7
India 1126 4.0
China 1317 10.0
Total 2773 17.3

59. Developed Countries
Population GDP
Country
(million) (trillion $)
USA 301 13.04
EU 494 13.8
Japan 128 4.2
Total 923 31

60. Compare!
Population GDP GDP per capita
Country
(million) (trillion $) ($)
BRIC 2773 17.3 6,238
Developed 923 31 33,586
Thailand 62 0.58 9,100

61. Companies and the Flat World

62. Rule #1
Core Competency

63. Ca
s
e
Greer & Associates
St
ud
y
Competitor Emerging
B
Compet
Greer
A
Emerging

64. Ca
es
Greer & Associates
St
ud
y
Expert
Think Produce
Jobs
Old Way
New Way
Expert
Produce
Jobs
Think
Produce

65. Rule #2
Small Act Big

66. Ca
es
Aramex
St
ud
y
1990
Airborne Other
FedEx DHL
Aramex Middle East

67. Ca
es
Aramex
St
ud
y
2003
Airborne Other
FedEx DHL
Aramex Middle East

68. Ca
es
Aramex
St
ud
y
2004
Airborne Other
FedEx DHL
Aramex Middle East
Global Distribution Alliance