2011 Social Media predictions
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2011 Social Media predictions
- 1. What’s New With Social in 2011 Westside Business Conference
- 2. “Conventional marketing wisdom long held that a dissatisfied customer tells ten people. But…in the new age of social media, he or she has the tools to tell ten million.” Paul Gillin, author of The New Influencers © 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
- 3. • Owner of Cinta Media • MBA from Boston U • 2 Yrs @ Cisco • 2 Forthcoming Books @JoshuaWaldman
- 4. Text 2011 2012
- 5. Text 2011 2012
- 6. Agenda •A 2010 to 2011 Comparison •Case Study •What businesses can do about it © 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
- 7. 1) Integrations 8. Seamless integration 7. Social log-in triggers sharing 6. Users stay on site with social log-in 5. Aggregate discussion on site 4. Brand integrated in social channels 3. Link away but encourage sharing 2. Link away with no strategy 1. No social integration Source: http://www.web-strategist.com/blog/2010/05/19/slides-roadmap-for-integration-of-social-into-your-corporate-website/ © 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
- 8. Source: Society of Digital Agencies, 2010 Outlook
- 9. 4 1 2 3
- 10. 1 2 3 4
- 13. 2) Staffing © 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
- 16. © 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
- 17. © 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
- 18. Most are Hub & Spoke © 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
- 19. o m e W elc Not
- 20. 3) Measurement © 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
- 21. Yes! 90% accuracy up to 6 days “predicted the outcomes of new movies released in November and December 2009 and January 2010, including Avatar, Invictus, The Blind Side and Twilight.”
- 22. RO What? Is something happening here? © 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
- 23. The ROI Pyramid Role: Metrics: Specific Data (examples)
- 24. 4) WOM Advertising © 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
- 26. 33 Invest in advertising that leverages social graph ! Advertising is the second highest social business program spend in 2010-2011 ($104,000 and $160,000) ! 48% of corporations plan to increase their spend in 2011 ! Focus on clear metrics ! Make ads engaging and tie to social graph –not just banners Twitter’s advertising is a combination of both earned and paid –that results in WOM
- 27. Build an unpaid army of advocates –get your customers to do the work for you ! Invest in Advocacy programs – they scale ! Research indicates a 5 step process Phase 3: Phase 4: Phase 1: Phase 2: Phase 5: Build Put Internal Identify Foster Relation- Advocates Readiness Advocates Growth ships First ! Example: Microsoft has @4000 MVPs who are nominated by peers employees and other MVPs; MVPs write books, articles, participate in user groups, host events, and answer community questions
- 28. 5) Video © 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
- 29. Tim Ferriss © 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
- 30. © 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
- 31. Summary “Marketers will finally realize that social media are just tools — true success comes from developing a real-time mindset.” David Meerman Scott •2009-2010 the foundation years •2011 expect focus on integrations, Staffing, measurement, Advertising and Video © 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
- 32. Case Study © 2010 Cinta Media. If you publish or borrow any of these ideas, kindly reference this link: www.CintaMedia.com
- 37. Cu Se sto r v me Sa ice r le s
- 42. Sign up to learn more about our Full Service Social Media Management Offering 503-985-6741 info@cintamedia.com
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