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1. Expose your business to North Texas with the
NEW KVTT 1110AM “THE TRUTH”
KVTT 1110AM – Who We Are
KVTT 1110AM is a Christian News/Talk Radio Station faithfully serving the DFW area for over 33 years. We
are your source for news and current events, with many popular life enriching ministry programs for you to
enjoy. We also provide great Contemporary Christian music to brighter your day through “The Stream”
Praise and Worship streaming. We remain dedicated to offer a biblically based worldview, taking a stand
for your values and family!
Why KVTT 1110AM “THE TRUTH”
KVTT has a large and loyal audience throughout North Texas that tune into 1110AM at specific times for
specific programs. By sponsoring these program, your advertising message is reaching a mass audience –
the SAME TIME EVERY DAY!
KVTT uses professional voice talent to record your spot. We will revise your announcements until you are
satisfied, and will even rotate multiple announcements, each designed around a particular target audience.
Demographics
Age 25 – 54
Marital Status Married with Children
(More than 2 customers per household)
Income Annual Average Household > $75,000
(more discretionary spending on your product!)
Homeowners 76% Own Their Residence
(Needing your products & services!)
Occupation Varied with strong entrepreneurial tendencies
(DFW Business professionals)
Listener Profile Christian; Fiscal and philosophical conservatives with higher educational
attainment; Family and Civic Minded (Responsible spenders with higher
credit scores who will spreak the word about your business)
KVTT 1110AM 11061 Shady Trail, Dallas, TX 75229 PH: 214‐351‐6655
3.
The Faces Behind KVTT
Doug Price Bryan Reeder
General Manager Program Director
John McLain Jeff Collins
Brandi Dalton
Production Manager Promotions Director Donor Relations Director
Heather Sparger Christina Sims Sharon Reagan
Accounting and Human On Air Host Account Executive
Resources Director
KVTT 1110AM 11061 Shady Trail, Dallas, TX 75229 PH: 214‐351‐6655
4.
Advertising – KVTT Standard Rates
As an Independently owned radio station, we offer great value for your advertising dollars, since we are not
subject to the dictates of larger broadcasting entities.
Advertising Description Rate
10 Second On Air $18.00
30 Second On Air $75.00
60 Second On Air $125.00
Prime Web Banner $500.00
Rotating Web Non‐Prime Banner $300.00
Live On‐Air Mentions @ 30 and 50 Second Breaks
“Staged Live” On Air Mentions/Testimonials
We are pleased to offer a 45% discount for approved ministries.
Guarantee of Commitment
Welcome to KVTT 1110 “The TRUTH”
You have my personal commitment of devotion to remain accessible, attentive, and responsive, as to
ensure the highest level of professionalism from KVTT.
Furthermore, my direction to the staff is to vastly over‐deliver with anything we do. I am absolutely
determined to achieve a reputation in the Dallas/Fort Worth for delivering more value than any other radio
station in the market!
I am honored to be working with you.
Sincerely,
Nick Francionie
KVTT 1110AM
nick@kvtt.com
KVTT 1110AM 11061 Shady Trail, Dallas, TX 75229 PH: 214‐351‐6655
6. Contemporary Christian Radio:
Good for Families and Good for Business!
The Fastest Growing Format in the DFW
Contemporary Christian Music (CCM) is the fastest‐growing segment of the music industry. Along with
Hispanic, Christian is one of the few genres that are actually growing. (Radio and Records Magazine).
• CCM has an 80% increase in sales in the last 10 years growing 125% in 2004 alone (Recording Industry
Association of America and Nielsen Media Research).
• For every 10 Country albums sold, 7 Christian albums are sold. Many feel that CCM radio is
experiencing the same kind of stunning growth that Country saw in the 80s and 90s. In fact, nearly half
of Americans are tuning into CCM including about 40% of the listeners who do not regularly attend
church services (National Religious Broadcasting and Media Mark Research, 2006).
Values‐Oriented, so Family‐Friendly
CCM radio listeners are conservative and have higher educational attainment, higher incomes, two‐parent
families, strong entrepreneurial tendencies, larger families, greater single‐family home ownership. The
format is values‐oriented which makes it family‐friendly, so everyone in the family can listen to it which
gives parents a worry‐free format for their kids.
• The average CCM listener is more likely to be married (67% which is 18% higher than the national
average) which gives couples a greater household income with more money to spend (58% more likely
to have annual household income greater than $75,000) 28% of the listeners have 2 or more children
under 17 living at home which is 17% higher than the national average. The listeners are more socially
active with church, civic organization which gives them more opportunity to give your business “word
of mouth” advertising. They are more fiscally conservative making them more responsible spenders
who manage their money well and have higher credit scores. 43% more likely to have a college degree
and 40% have savings in mutual funds which is 23% greater than the general population and 76% of
listeners are homeowners (Scarborough Research).
• 48% above the national average to have made personal online purchases and 47% above the national
average to have made business online purchases (Media Mark Research, 2006).
• 9% more likely to have plans to purchase a new car in next 12 months with a 75% greater likelihood to
purchase a min‐van (Scarborough Research).
CCM really resonates with listeners because it’s more than music. It’s a mission. The entire format is based
on the life commitment and set of core values that our listeners live by. This permeates everything that
happens on‐air. These are family‐friendly values. How many other formats can truly be enjoyed by the
whole family? Much of Adult Contemporary and Country are not kid‐safe anymore. CCM music is...and
always will be.
Christian families tend to be larger than the national average which sparks off a spectrum of buying trends
and demographic advantages by the fact that listeners are more likely to be married and are much more
likely to have children. Larger families mean greater tendencies to purchase more groceries, cars,
insurance, healthcare, apparel, entertainment and restaurant visits.
KVTT 1110AM 11061 Shady Trail, Dallas, TX 75229 PH: 214‐351‐6655
7.
Loyalty is Good News for Advertisers
CCM generates impressive time‐spent‐listening and inspires an uncommonly high degree of listener loyalty.
After all, CCM listeners are deeply into "their" music in a way that traditional format audiences are not.
• 71.8% of CCM radio listeners prefer to buy from a business that advertises on Christian radio. In
addition, 62% of these listeners will go out of their way to do business with advertisers on Christian
radio. 77% of listeners purchase products from the advertisers they hear on their station. (Simmons
Market Research)
• 57% of the CCM radio audience believes the ads on CCM radio show a truer picture of the product
being advertised. (Soma Communications)
• Nearly 64% of CCM radio listeners say that ads on Christian radio make them want to buy what’s in
the ad compared with 33% of radio listeners from all formats combined. (Soma Communications)
• Christian radio has listeners’ attention! With Christian music, listeners tend to pay attention to the
lyrics, meaning advertiser’s messages find attentive ears. Only Talk Radio can make a similar claim
(Soma Communications).
• 39% above the national average listen to the radio in their cars on the weekdays (Media Mark
Research, 2006).
The Advertising Experts Favorite Demographic
In several large markets, the format is actually #1 with the most coveted purchase‐power demographic,
Adults 25‐54, who are the most active consumers (National Religious Broadcasting and Media Mark
Research, 2006). Women pay 61% of all bills and write 80% of all household checks and make purchasing
decisions as follows:
94% of Home Furnishings 60% of Automobiles
92% of Vacations 89% of New Bank Account to Open
80% of Home Projects 80% of Healthcare
51% of Consumer Electronics
(Taken from marketing expert Tom Peters’ book, Re‐imagine.)
• 65% of Christian radio listeners are women, the highest concentration of any radio format.
(Simmons Market Research)
• Among all general market‐advertising mediums, Christian radio has the highest concentration of
women in its audience. (Simmons Market Research)
• Because of the concentration of females, if women buy it, Christian radio listeners buy even more
(remember…women write 80% of all checks in America).
The bottom‐line is Christian radio appeals to women. Where women are shopping, you see other
advantageous trends especially when it comes to groceries, apparel and shoes, drug stores, physicians,
discount and department stores, household products and services, and jewelry.
KVTT 1110AM 11061 Shady Trail, Dallas, TX 75229 PH: 214‐351‐6655
10.
Our Programming – Monday through Friday
TIME PROGRAM HOST
12:00 AM Telling the Truth Stuart, Jill, and Pete Briscoe
12:30 AM Leading the Way Michael Youssef
1:00 AM Life Lessons Steve Schell
1:30 AM Living Way Jack Hayford
2:00 AM Precepts for Life Kay Arthur
2:30 AM The Active Word Bob Coy
3:00 AM Revive Our Hearts Nancy Leigh DeMoss
3:30 AM A New Beginning Greg Laurie
4:00 AM Renewing Your Mind R.C. Sproul
4:30 AM Thru the Bible J. Vernon McGee
5:00 AM A New Beginning Greg Laurie
5:30 AM Living Way Jack Hayford
6:00 AM Precepts for Life Kay Arthur
6:30 AM KVTT Sunrise L.B. Lyon, Bryan Reeder, Dawn Henderson
8:00 AM Telling the Truth Stuart, Jill, and Pete Briscoe
8:30 AM Leading the Way Michael Youssef
9:00 AM Life Lessons Steve Schell
9:30 AM Revive Our Hearts Nancy Leigh DeMoss
10:00 AM The Active Word Bob Coy
10:30 AM A New Beginning Greg Laurie
11:00 AM Renewing Our Mind R.C. Sproul
11:30 AM Thru the Bible J. Vernon McGee
12:00 PM Enjoying Everyday Life Joyce Meyer
12:15 PM Renewal
12:30 PM Telling the Truth Stuart, Jill, and Pete Briscoe
1:00 PM Point of View Kerby Anderson and Penna Dexter
3:00 PM Chris Fabry Live Chris Fabry
4:00 PM The Journey Tom Dooley
6:00 PM The Active Word Bob Coy
6:30 PM Renewing Your Mind R.C. Sproul
7:00 PM Thru the Bible J. Vernon McGee
7:30 PM Precepts Kay Arthur
8:00 PM Telling the Truth Stuart, Jill, and Pete Briscoe
8:30 PM Leading the Way Michael Youssef
9:00 PM Living Way Jack Hayford
9:30 PM Life Lessons Steve Schell
10:00 PM Revive Our Hearts Nancy Leigh DeMoss
10:30 PM A New Beginning Greg Laurie
11:00 PM Chris Fabry Live (Repeat) Chris Fabry
KVTT 1110AM 11061 Shady Trail, Dallas, TX 75229 PH: 214‐351‐6655
11.
Our Programming – Weekends
SATURDAY
TIME PROGRAM HOST
12:00 AM The Stream Praise& Worship 1110AM KVTT
7:04 AM God’s Great Outdoors Gerry Caillouet
7:30 AM Breakpoint this Week Chuck Colson and Mark Early
8:03 AM KVTT This Week L.B. Lyon
8:30 AM The Stream Praise & Worship Christina
11:00 AM Talking It Over Janet Parshall
1:00 PM The Stream Praise & Worship 1110AM KVTT
3:03 PM The Weekend Journey Tom Dooley
6:00 PM Unshackled Pacific Garden Mission
6:30 PM The Stream Praise & Worship 1110AM KVTT
SUNDAY
TIME PROGRAM HOST
12:00 AM The Stream Praise& Worship 1110AM KVTT
5:00 AM Sunday Morning Praise & Worship Butch Bentley
10:00 AM The Word Unleashed Tom Pennington
10:30 AM The Active Word Sunday Bob Coy
11:00 AM Thru the Bible Sunday J. Vernon McGee
12:00 PM Renewing Your Mind Sunday R.C. Sproul
12:30 PM Praise & Worship Butch Bentley
4:00 PM The Word Unleashed Tom Pennington
4:30 PM Unshackled Pacific Garden Mission
5:00 PM The Stream Praise & Worship 1110AM KVTT
KVTT 1110AM 11061 Shady Trail, Dallas, TX 75229 PH: 214‐351‐6655
