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How to be 
remarkable at 
following up 
You’ve worked hard in last few weeks to set up a coffee meeting with a potential client, mentor, or someone you admire. 
The conversation was flowing, you shared a lot in common, and you felt a great connection. What’s next? Unfortunately, 
too many people forget the last crucial step to any successful networking: following up.
Follow-up on the same day. 
Ideally a few hours after the meeting. Just like a 
hot new lead you receive for your business, you 
need to follow-up as soon as you can while the 
initial meeting is still fresh in their memory.
Recall a memory connection. 
Mention a highlight from your previous 
conversation: something funny, insightful, or a 
story that person shared. 
Make it about something the other person 
shared.
Create immediate value. 
Immediately creating value for the person in 
your follow-up will be the single biggest factor 
differentiating you from anyone else the 
individual has met.
Connect over social media/network and reach out. 
Give your new contact the opportunity to know 
you better: personally and professionally. 
This will allow them to navigate your 
background, strengths, and form a clear idea of 
how they can help you.
Schedule the next meeting as soon as 
possible. 
Getting that first meeting was the tough part. 
You’re now in the door and have developed a 
rapport. 
Strengthening that relationship should be the 
main focus and the best way to do this is to set 
up consistent meetings to catch up. This is 
where you can transition from a business 
relationship to a friendship.

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How to Be Remarkable At Following Up

  • 1. How to be remarkable at following up You’ve worked hard in last few weeks to set up a coffee meeting with a potential client, mentor, or someone you admire. The conversation was flowing, you shared a lot in common, and you felt a great connection. What’s next? Unfortunately, too many people forget the last crucial step to any successful networking: following up.
  • 2. Follow-up on the same day. Ideally a few hours after the meeting. Just like a hot new lead you receive for your business, you need to follow-up as soon as you can while the initial meeting is still fresh in their memory.
  • 3. Recall a memory connection. Mention a highlight from your previous conversation: something funny, insightful, or a story that person shared. Make it about something the other person shared.
  • 4. Create immediate value. Immediately creating value for the person in your follow-up will be the single biggest factor differentiating you from anyone else the individual has met.
  • 5. Connect over social media/network and reach out. Give your new contact the opportunity to know you better: personally and professionally. This will allow them to navigate your background, strengths, and form a clear idea of how they can help you.
  • 6. Schedule the next meeting as soon as possible. Getting that first meeting was the tough part. You’re now in the door and have developed a rapport. Strengthening that relationship should be the main focus and the best way to do this is to set up consistent meetings to catch up. This is where you can transition from a business relationship to a friendship.