If you’re a financial, insurance, healthcare, or other regulated industry and your brand is social, you’re probably giving thought to how to address many of the requirements governing your organization. View this slideshow to see how to build an effective social media compliance program.

1. 7 Steps
To building an effective
social media compliance program

2. 1. Create a clear governance structure
Helps answer the
questions: “Why are
we doing this and
what do we hope to
gain from doing it?”

3. 2. Set good policy and procedures
Makes obeying laws and regulations such as privacy,
prohibitions against unfair, deceptive or abusive
practices, and rules on advertising easier.

4. 3. Follow a due diligence process for
handling outsourcers
Especially important
in dealing with those
sources outside the
company
responsible for
developing or
placing content.

5. 4. Design an employee training program
Draft the institution's
policies and procedures
for official, work-related
use of social media and
unacceptable activities or
employee conduct.

6. 5. Develop an oversight process
Answer key questions such as:
“Who will review content
before it’s posted? Who has
permission to publish content
and through what apps? Who
will respond to complaints
about content?”

7. Maintain compliance with not only internal policies, but also
all outside laws, regulations and guidance.
6. Establish audit and compliance functions

8. 7. Report periodically to the Board
The company’s
Board of Directors
or senior
management
should help monitor
the effectiveness of
the program and
whether or not it’s
meeting its goals.

9. …visit nexgate.com.
Want help with your social
media compliance?
“Seven Components of an Effective Social Media Risk Compliance Program” by
Leslie Paul Machado, Corporate Compliance Insights:
http://www.corporatecomplianceinsights.com/seven-components-of-an-effective-
social-media-risk-compliance-program/.