1. Good Morning, Non-Profit Marketers!

2. For Non-Profits: Is It the Best of Times…or the Worst of Times?

3. Why Now Could be the Best Time to be a Non-Profit… … But only if you can put content marketing, the web, and social web, to work

5. A Few Questions for You

6. 50 Years of Marketing Nothing has changed Everything has changed Learning what still works—and what doesn’t from Don Draper and the Mad Men crew.

7. Mad Men: PR & Marketing in 1960 Plenty of drinking, smoking, and such But, it was still about storytelling It was still about content It was still about engaging the public

8. “ It’s not a wheel. It’s a carousel.” "This device isn't a space ship. It's a time machine."

9. It wasn’t about the technology. It was about heartfelt customer benefits. Sharing memories easily again and again.

10. Marketing from 1960 to 2000: Almost Nothing Changed Don Draper and his team would still feel at home 40 years later.

12. Marketing from 2000 to 2010: Almost Everything Changed Now you have the 21 st Century version of the Kodak Carousel in the palm of your hand!

14. Fundamental Changes in Buyer Behavior are Driving an Online Content Marketing Revolution How you can put content marketing to work on your website!

16. Billboard Marketing: One Way Shouting to Buyers Way Too Many Seller Messages Buyers Suffer from Info Overload

18. “ Your Brand is What Google Says It Is,” -Author, David Meerman Scott

19. Content Marketing Connects You to Today’s Buyers They will find you online

24. When We Left Kodak in 1960… This is how they enabled customers to make emotional connections. Have they made the content marketing transformation?

25. What Does Content Marketing Mean to Kodak in 2010? “ It means everything! Seriously, we love how people use the products we make to tell the stories of their lives. Giving voice to those stories and inspiring others is what it is all about.” Tom Hoehn, Director of Brand Communications & Convergence Media.

27. The Key to Success: Deliver Relevant & Compelling Content Online Translate Your In-Depth Customer Understanding into Information that Benefits Your Customers. It’s All About the Customer. It’s Not About Your Company

28. Content Marketing Empowers The Little Guy to Compete With the Big Guy Adding Social Media to Your Marketing Mix Gives You Even Better Odds

29. The Best News!! Content Marketing is the Least Expensive PR & Marketing Strategy!

31. Old David Lawrence Website

32. Old David Lawrence Interior Page

33. New David Lawrence Website

34. When You Really Need Help

35. Where Does Social Media Fit In?

36. What is Social Media? Social media transforms “broadcast media monologues ( one to many ) into social media dialogues ( many to many ). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.” --WikiPedia

38. Recession: Forget About It! Forrester 2009-- 95% of Marketers Will Maintain/Increase Social Media $$

40. Hard Work of Content 1 st . Magic of Social Media 2 nd . “ Social media is where the magic can happen. But consider content as all the upfront work, research and practice that it takes to put the magic show together. Social media is the Abracadabra.” --Joe Pulizzi

41. Remember: It’s Social Media, Not Social ME -dia Create and contribute value to the conversation

42. Your Blog Is Your Most Important Social Media Tool Business Blog Facebook Twitter LinkedIn

43. It Begins with a Blog: "If you want something decent about you in Google you MUST blog. This is NOT optional anymore." - Robert Scoble (@Scobleizer)

44. Begin and Build Great Content With a Business Blog It’s still all about relevant and compelling content!

50. Provide Relevant, Valuable, Helpful, & Timely Content

51. Your Blog is Your Social Media Connector Business Blog Facebook Twitter LinkedIn

52. Dean Piccirillo: From Blog to Social Media

53. How to Put Facebook to Work:

58. Simply Cupcakes: 2184 Simply Passionate Fans on Facebook

59. Gulf Coast Humane Society Dogs, Cats, Kittens, & Puppies, Oh My!

62. Twitter: Connecting with Kindred Spirits in Real-time

63. Demonstrate Thought Leadership

64. My Co-author, Joe Pulizzi, Walking the Social Media Walk

66. Questions So Far?

67. The B.E.S.T Content Marketing Strategy

72. Bio-Break

73. Our Project for Today Let’s Help Fun Time Early Childhood Academy with Content Marketing Online

75. The Fate of Marketers Who Fail To Move to Content Marketing

76. Now, It is Time to Switch. So Don’t Fight Content Marketing & Social Media Even Don Draper and The Mad Men Would Agree