The Chicago Department of Public Health asked CMW to work with Public Health Partnership affiliates in two sessions today and again April 5. Session 1 focused on strategy and listening, with Twitter as our featured tool. (Twitter workshop is posted separately).
7. Persuade Priority Goal which will lead to action or engagement Inform Provide specific Information or data to lead to immediate action Educate Provide them with Knowledge to help guide decisions Inform Provide user with Specific infor Appeal to Emotions Provide a positive Experience for users
16. Homework Check your goals, audiences, messages with colleagues, supervisors Look for your issue, organization out there Build an iGoogle-type dashboard Start reading blogs via RSS
17. Thank you! Get found online! Add your group to our directory at www.communitymediaworkshop.org And fan us on Facebook! www.facebook.com/ communitymediaworkshop
Hinweis der Redaktion
Where did that communications plan go? Tell the story about the communications strategy planning workshopAs Demetrio says:Focus on your goals.Have a communications plan that supports your goals.Be clear and consistent with your message and brand.Identify your audiences on the ground and online.Identify the tools and resources you will need.Measure your impact.
Plan for 6 months plus
Four basic goals of a Website! Persuade, Educate Inform Appeal (fun)Good websites have a priority goaland use the other three to supportthe main priority goal
SM=$200 a year Zoomerang about the same Email programs integrate it… seems logical and you may already use one of these. Some things to think about:How FEW questions? (time) What’s the ASK?What will you use answers FOR? (who can help?) Prizes? Ray School storyHandout – who does what online….
BK our world expert on this stuffFirst time we had her come to our conference… suddenly we existed online! It was amazing.Now we’re there but not all the time.See also: Oscar Wilde: “The only thing worse than being talked about is not being talked about.”
Listening is like being in a car knowing that you are safe, also knowing how to handle etiquette—when to speed up and when to slow down. Do I need more gas? dashboarding is so hot – keeping track is huge. But for now we’re just talking about knowing what’s going on real time. It’s not as hard as you think. RSS=reader and feed.Laura Freeman sotry: when I am doing a show about doris duke ? Doris day? Madonna? I go find fan sites and tell them about it. I get intervieweed that way and other sites pick up the interview. Google alerts
Frogloop…. Others—NTEN 3 hours listening.You want to know if someone says something about you… you want to say thank you! Comcast stories , zappos has become famous!
