9. Crafting an elevator speechWho we are, in less than 2 minutes Hi! My name is _____ and I work with⊠You know how⊠(problem) Well, what I do isâŠ(feature) So that âŠ(benefit) Weâre kind of like âŠ(metaphor) Feature: the physical traits or description of what you do Benefit: a feature translated into a memberâs satisfaction. What do the members get because of what you do? Metaphor: a comparison that can be funny or startling; goal is to make your work familiar.
11. Like what? Identifying a Problem Finding a Solution Creating a Conflict Making a Fresh Start Doing Something New Doing Something Unusual
12. 6 types of media stories Oh No!...disaster, tragedy, bad news Yes!...victory, agreement, improvement Wow!...extreme, unique event Hmmm!...thought-provoking, stimulating Rituals...opening days, funerals, birthdays News You Can Use...helpful information
15. Thank you! Get found online! Add your group to our directory at www.communitymediaworkshop.org And fan us on Facebook! www.facebook.com/ communitymediaworkshop
Hinweis der Redaktion
Imagine Your AudienceHow We Began/Who Influenced Us/FoundersObstacles Faced and Problems SolvedOn-going Benefits GivenExamplesâspecific peopleValues in ActionBefore we came on the scene/After we did our thingAccomplishments, Victories, Feeling good!
Mission statementsGood IntentionsJargon & GibberishBackground informationGeneralities
Where did that communications plan go? Tell the story about the communications strategy planning workshopAs Demetrio says:Focus on your goals.Have a communications plan that supports your goals.Be clear and consistent with your message and brand.Identify your audiences on the ground and online.Identify the tools and resources you will need.Measure your impact.
