Facebook provides statistics on its growth including having over 1 billion monthly active users and 680 million users who are active on mobile. The document outlines changes to the News Feed algorithm and features to help publishers grow their follower base and engage audiences through storytelling, photos, conversations and reporting tools. Graph Search and custom lists were also highlighted as ways for publishers to analyze audience interests and sources.
4. Discovering content in News Feed
• 4 billion pieces of content shared daily
• Average user eligible to see 2,200 posts
5. News Feed: A Personalized Newspaper
Top stories from your connections Connections: Pages &
Profiles
① Frequency of engagement with Page Content
② Engagement with specific post
③ Interaction with types of content Feed Ranking
④ Negative feedback to content
⑤ Freshness of post News Feed
User
6. …and New News Feed
Getting rid of the clutter to showcase content
21. Page Best Practices Checklist
Conversational tone,
timely, focuses on
imagery:
Shortly after it was announced that
President Obama won, the
Huffington Post published a
conversational “congrats” photo
that got 260K likes & reshared 13K
times.
23. Thumbnail Image & Link Teaser
Which is more
compelling?
Use larger thumbnail
for link stories.
Links w/ thumbnails &
teasers received 20%
more clicks than links
without.
Recommended OG
Image: 600 x 600px
24. Incentivize Engagement
SportsCenter uses its Facebook Page to prompt conversations around news stories
and features its fans’ comments on-air. This incentivizes more engagement from fans.
33 million in the UK1 in 5 Minutes Online Are Spent on Facebook
Average user spends 25 minutes a day on Facebook.
Top stories.
Every reporter should have a Page.
As part of SkipBayless launching his Facebook Timeline, ESPN’s First Take featured it in a big way by integrating it into the show experience. During a segment referencing the NBA Finals, the host referenced Skip’s predictions and pointed to his new Timeline. Viewers were encouraged to go to his Timeline to find out what his predictions were, which he posted there in advance. This offered viewers additional incentive to subscribe to Skip Bayless on Facebook.The on-air example not only referenced his Timeline, but also highlighted its key features, referencing that viewers can go back in time to see key moments in Skip’s career and old photos.The on-air mention also featured a direct link for his Timeline, as well as a quick description of why to subscribe to Skip on Facebook: “Follow skip daily throughout the NBA Finals”.
Shortly after it was announced that President Obama won, the Huffington Post published a conversational “congrats” photo that got 260K likes & reshared 13K times.