Payforit is a mobile payment solution that allows people to make purchases of up to £30 by adding the cost to their phone bill through a text message. It aims to remove barriers to low-value transactions by providing a simple one-step payment process that can be completed on any mobile device or computer. Payforit charges merchants a minimum of 75% of transactions and payments are sent to merchants within 45 days, offering an alternative to more expensive premium SMS or credit card options.