The document proposes a suite of location-based networking tools called CarFree Maine that is designed to enhance non-automotive transportation connections throughout the state by building on local partnerships and marketing to young adults in the Boston and New York City metro areas in order to get them to visit Maine without having to rely on a personal vehicle. The tools would utilize mobile and web applications to map transportation routes involving multiple transit networks and allow users to share information to help plan car-free trips throughout Maine.

1. Car Free Maine
Making the Connections
Social Networks Transit Networks 4
1C
Wpu
5
Full Pitch Deck

2. CarFree Maine
2
Suite of Location-Based Networking Tools designed to
enhance non-automotive transportation connections
throughout the State of Maine.
Local outreach effort builds on local partnerships and
forges strong connections between transportation
providers, government agencies, local tourism bureaus,
chambers of commerce, NGOs and local businesses
Marketing effort focuses on young adults in NY and
Boston Metros between the age’s of 18-30 and 30-40 years
old

3. Emerging generations are moving into
downtowns, driving less, walking
more, living in smaller homes[...], preferring local
businesses, [...] prioritizing health, going green and
valuing community and social networking like
never before.-Neil Takemoto www.cooltownstudios.com
Farmers Market Cafe'

4. • In the City of Boston (not Boston Metro Region Commuters
including Cambridge, Newton
etc...) almost 92,000 people do
not own a vehicle. 41 %
• Almost 300,000 people 50%
commute to work via Public
Transportation Regionwide 10%
• More than half of all Transit
Users are in the 24-44yr/old Car, truck, or van -- drove alone
Car, truck, or van -- carpooled
Age Group Public Transportation
• 1/3 of users Commute via Public Transportation
(100,000) use 5%5%5%
14%
Mobile Transit 14%
Apps*
58%
Statistics from, 2005-2009 American Community Survey 5-Year Estimates
16 to 19 years 20 to 24 years
25 to 44 years 45 to 54 years
*Joshua Robin, Director of Innovation and Special Projects at the MBTA, http://transportationnation.org/ 55 to 59 years 60 years and over
2011/05/13/boston-upwards-of-13-of-ridersM-use-transit-app-tools/)

5. “Young people aren't simply
swapping cars for buses or bikes;
they are choosing to own and use
other technology instead, such as
smartphones and tablet
computers.” -www.shareable.com
“Carmakers' next problem:
"Previous generations found freedom and
Generation Y
flexibility through the car. But Generation People in their teens and twenties are more
Ys find their freedom and flexibility by interested in gadgets than cars”
staying connected to their friends, family
and workplaces through the various http://www.msnbc.msn.com/id/39970363/ns/business-autos/
information devices - like their laptops, or
iphones.
"They can stay connected on a bus or a
“
train. They can bring the office with them.
They can bring their study with them.
They can bring their friends with them.
They can't if they're driving." ”
-- Peter Newman, Curtin University, Perth, Australia,
quoted in the West Australian, www.humantransit.org
Article: http://adage.com/digital/article?article_id=144155

6. What if you want to get
out of the city every
once in awhile? Where
can you go without a
car?

7. You can take the train to Maine!
Nearly 500,000 people a
year ride the Amtrak
Downeaster between
Boston and Portland
Maine with an extension
to Freeport and
Brunswick scheduled for
operation in Fall of 2012. 7

8. Welcome to Maine 20 Miles
Downtown, Shops, Beaches, Hotels Attractions, Mountains?
“You can’t get there from here”
? ?!!!
We’ve arrived in Maine...
8
Now what?
Getting from the train station to hotels, beaches, trails, restaurants etc...
can be confusing for the uninitiated. Without convenient connections
many potential riders see no other option than to rent or drive their own
vehicle instead. Which means spending a third of their budget on gas,
and a third of their time sitting in traffic.

9. Out of the 12 stops between Boston
and Brunswick only Freeport lacks a
fixed-route local transit system.
Other connections include Intercity
busses, an extensive island ferry
system and the Maine Eastern
Railroad to Rockland. However, 9
keeping track of these connections
can seem impossible.

10. Solution CarFree Maine
After researching and planning the trip on
the CarFree Maine web page, the user
finds the local transit connection via the
GPS-enabled Mobile app 10

11. 11
■ Simple interface allows personalized travel
choices involving multiple transportation
networks, modes, schedules and wayfinding
systems. Brunswick
■ Utilizes collaborative mapping/Geo-
networking technology
■ Promotes Sustainable Transportation by Ride Stay Book
connecting riders to underutilized portions of
transit networks
■ Interface will be optimized for user-generated
Eat Bike Walk
content on both web and mobile platforms
■ Allows users to post reviews via Find Map Position
OpenStreetMap portal, video logs and social
networking profiles (Integration w/Facebook,
TripAdvisor, Yelp, Gowalla, Foursquare, Twitter,
Wikitude...)

12. Brunswick Brunswick
Transportation
Ride Stay Reserve
Rail Bus Tickets
Eat Bike Walk
CarShare Bike Trails
See Learn Map
Closest Schedules Maps
12

13. Browser Window
http://www.carfreemaine.org/ Search x
CarFreeMaine
Routes Local Map Connect Book Media Blog
Mobile App
Express see all
Local see all
Map your route, make
suggestions, share
waypoints, photos and
videos, get group
CarFree Maine discounts and more!
Transportation Resources Along the Maine Destinations, Events, Activities
Coast
Connect With
13

14. Browser Window
CarFreeMaine-Transportation
rail bus ferry carshare cycling
Transit Options
Brunswick
+2
Freeport
Portland
+2
Old Orchard Beach
+2
Saco/Biddeford
Wells
Dover 14

15. The Plan
Market
Development
Research
Concept
Concept and Development
Strategies

16. Social Transportation
Mobile
Open Source/Commons
GeoCaching
GPS Navigation
Collaborative Mapping
Online Mapping Formats
Location/GeoSocial (GTFS, GIS, KML)
Networks OpenStreetMap
Social Media Electronic Data
Tf

17. Social Transit
A few innovative programs such as NextTrain, Roadify and
Waze utilize user-generated content to provide data where
proprietary systems are ineffective. User-Generated
Applications can be incredibly effective if they reach the
critical mass of user-interaction . Waze founder Diann Eisnor
recommends the following formula for building a user base-
Build Play Value Critical
Mass
From a presentation by WAZE founder Diann Eisnor “Game Mechanics and LBS: Crossing the LBS Chasm”

18. Build 18
Technology Community
Interface Mapping Online Offline
Database of existing
Web Features-
User Profiles,
transit options Communities of
combination of GTFS, Local Partnerships
Dashboard,Listing, OSM, AVL, Open511 Interest
Recommendations formats
Mobile Features- Trip Planner- “Livable Streets”, Non-Profits, Tourism
Timestamps, Tracking, OpenTripPlanner, NextBus, Streetsblog, Streetfilms, Bureaus, Chambers of
Check-ins, Media Upload, Catapulter, must operate on “#CarFree” Boston Music Commerce, Downtown
Real-Time Reviewing multiple formats Scene, Cyclists Association
“OffManhattan”,
Integration- HTML5/Native Transit-Map Overlay MDOT, NNEPRA, GPCOG,
“Planetizen””Treehugger”
Hybrid App, Web and Mobile Design PACTS, MBTA, MCT
“Bostonist” Gothamist”
utilize Open API Integration inspired by NextMap
Business Sponsors-
“Freemium” Services- LLBEAN, Outfitters, Cycle
Travel Blogs
Direct Booking, Planning, Shops. Concert/Festival
Full Tour Packages, Promoters
Discounts
Beta Community of “Transit Pioneers”
Inventory of Transit Alternatives along (Early Adopters)
Downeaster Corridor
Local Partnerships (Non-Profits, Local
User-Friendly Interface utilizing GO-SYNC (GTFS-
Businesses, Universities, Transit Agencies etc...)
OSM Syncronization) and TRB Multimodal Data

19. Play 19
Successful developers often provide incentives
to encourage users-participation.
“Geo-Social” Networks like foursquare
and Gowalla add elements of
gameplay by awarding “badges” and
“mayorships”
“Local Deal-a-day” platforms such as Groupon and
Living Social are some of the fastest growing
segments in the e-commerce space and are
increasingly utilized in tandem with foursquare and
Gowalla.

20. Play 20
Green Branding meets Game
Mechanics
While some “green enrepreneurs” have found it difficult
to sell a product based on environmental impact alone,
the “green brand” can provide a powerful incentive
when applied to game mechanics.
Incentives will be given for users to-
• Upload geotagged data
Possible incentives-
• contribute map visuals
• Utilize as many transit modes and • Carbon Footprint Calculator
systems as possible • Carbon “Credits”
• suggest a trip, route, vacation or • “Mode Shares”
place • Calorie Counter
• contribute travelog (including video, • Mileage Log
blog, photo, audio) • Fuel Savings Calculator

21. Value ➡ Spends less money on Gas,
Insurance, Parking, Tolls
➡ More exercise
➡ Low-Impact accessibility to
recreation, wilderness protected
Local Economy areas
➡ Downtown Businesses near rail/transit ➡ More time to read, write, research
etc... instead of driving
find more customers with less vehicle
traffic
➡ Online packages can include Hotels,
User
Restaurants, Thrift Store Hunts, Bicycle
Shops, Outdoor Outfitters, Rafting Trips, Transit Providers
Kayaking
➡ Ability to reach younger customer base ➡ Increase Ridership
➡ access to transit can be key factor in ➡ Free, Accurate, Real-Time Data
attracting educated talent for the ➡ Ability to engage directly with
workforce customers and stakeholders
➡ Coordination with Farmer’s Markets, ➡ Saves money on consulting fees
Art’s Events, Festivals, Fairs, Museums ➡ Data on multimodal travel
etc... patterns helps identify “weak
➡ Coordination with “Nature-Based links”in the multimodal system and
allows for efficient allocation of
Tourism” Brand Environment resources
➡ Less Cars=Less Carbon ➡ In-App Booking Capability
➡ Transit use, walking, cycling promotes dense, streamlines ticketing procedures
mixed-use village centers
➡ Density=Less Sprawl
➡ Less Sprawl= Protects family farmland, wildlife
habitat, wetlands, open spaces
➡ Less Sprawl= less toxic runoff from pavement
➡ State and National parks made more
accessible with less of an impact

22. Critical
Mass 22
Applications that rely on user-generated content must reach a
“Critical Mass” threshold of roughly 300 users to be effective.
The challenge in Maine is to reach this critical mass in an area
of relative low population density.
Goal- Identify “Champions”, “Lighthouse Customers” i.e. small percentage of
highly engaged users who contribute majority of content in early phase
■ Potential “Lighthouse Customers”- Cyclists, Urbanists, Environmentalists,
“#CarFree”, Students, Adventure Travelers, “Green Tourism”, Backpackers,
Cycle Camping families, Boaters, Agritourist’s (Farmer’s Markets, CSAs,
Common Ground Fair etc), Climate Activists, Artwalk Tours
■ Expanded User Base- Arts/Cultural Tourists, Conference Attendees, Film
Festival-goers, Music Festival-goers, Shoppers, Thrift Store Explorers, Retirees,
Minor League Sports Fans, Young Families, Seasonal Residents, Island
Residents, Summer Campers/Counselors, Skiers, Winter Sports enthusiasts

23. Further
Information
23
Presentations- Presentations can be found at
The CarFree Corridor- www.carfreemaine.org, or
Detailed presentation outlining existing and http://www.slideshare.net/newmediatransit
potential locations where CarFree travel is email-ajawitz@newmediatransit.com
possible in Maine Twitter-@carfreemaine
Why CarFree?-
Market research outlining the social/economic
impact of automobile dependency on rural areas
and why Generation Y is overwhelmingly
rejecting the Car.
Why Maine?-
Outlines specific strategies for the implementation
of regionally-appropriate transit technologies.
Argues that public transportation can be a viable
option in rural areas