2. QUESTIONS
How big is your Fan base?
And how about your customer?
Have you ever bought Facebook ad?
Do you know EdgeRank?
Have you ever seen your new Timeline?
25. DAY 1 - KNOW THEM
Or take a look at
AllFacebook’s The 100 Most Engaging Brands on Facebook
HubSpot’s 20 Examples of Great Facebook Pages
Hubspot’s 7 Awesome B2B Facebook Pages
Jeff Bullas’ Top 10 Small Business Facebook Designs to Inspire You
27. WHAT TO LOOK INTO
Landing Page
Fan Engagement
Post Quality
28. DAY 2 - BEST PRACTICE
Don’t sell. Do engage. Have sense of humour.
29. GENERAL RULES OF THUMB
1. Post Every Day
2. Focus On Engagement And Brand Asset
3. Have A Call To Action
4. Don’t Oversell Or Undersell
5. Make It Fun
31. DAY 3 - FACE & LOOK
Page Positioning
Fan-Only Capability
& Like Button Enhancement
32. WELCOME PAGE APPS
www.wildfireapp.com
DIY, integrated website & other SM, dashboard
www.pagemodo.com
many beautiful templates, easy for multiple
images, easy to use
www.tabsite.com
drag and build with various tools on their web,
multiple tab capability
35. DAY 5 - EDGE RANK
Relevant Popular Timely
www.EdgeRankChecker.com
36. GET INTO ‘HI LIGHTED
STORIES’
• Don’t rely on only great content
• Best to ask a question - Do? What? not Why?
• Be short
• One Hilighted story lasts hours
37. DAY 6 - LEARN TO BUY AN AD
• Target at potential customers before they search
• Offer interaction Click, Like, RSVP, Ask or Check-In
• Integrate with Facebook experience
51. SPOTIFY
• Objective - Own ‘Listen
to Music’ and ‘Create a
Playlist’ on Social
Network
• How - When Spotify
users listen to any music
or create any playlist on
Spotify website, it
displays on their
Timeline
52. TRIPADVISOR
• Objective - Deliver a personalized and truly social travel planning
experience
• How - Reviews & Opinion using Facebook profile data, and Like
button to share experience with friends
53. KLM
• Objective - Improve more tangible aspects of travel experience
• How - Use Facebook profile to choose people who sit next to
58. WHY FACEBOOK WORKS
• Get the audience tuned in as a part of their lives
• Let them connect and share their thoughts
• Create a better two-way relationship and beyond
• Measure & improve one Facebook connection at a time
59. AT THE END
• Comfortable way in talking to customers - pre & post sales
• Better traffic to website
• More sales channels
• Better way to connect with consumers - listen & learn
• Metrics you can measure at your fingertips
• High engagement in sharing with their network
