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New City Magazine May 08, 2012 FOOD, MAY 2012 Edition
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Go into a department store and you will see the same things as the previous store you just left. Sameness is
everywhere; sameness is a disease not just prevalent in the rag industry, but also in the food industry.
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Go into the countless fine dining institutions and you will see a place adorned with designer furniture, a great
view, produce that is so well-travelled that they would acquire more frequent flyer points than a Japanese
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businessman. The wait people float around as though they are doing you a favour and of course the prices
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makes a man like me cry (mostly on the inside).
915 people like New City Magazine.
Momofuku is pretty much none of that. It is a polite two finger solute to the concept of fine dining. As you enter,
you would think you’re in the wrong place. Its dark, cold and on the corner of a dead end in the Star Casino,
blasting in the background is hip hop and rock music playing as though you stepped into Supre on a Thursday
night. F endy H ow ard Jess N ikki Lidia
You settle in, thinking “the food better be good!” It is! The 14 courses of mind bending, challenging but
delicious food is served with unpretentious ease. The concept starts to grow on you and you slowly realise
M att N aomi Brett Kamerly Zakari
David Chang’s New York thought process. It’s what he likes, not what people or even food critic’s desire; it’s
nothing but pure joy from his twisted fusion of ideas. I’d love to go into details of the food, but I don’t want to F acebook social plugin
ruin your future experience.
Try it out, it’s a must, if you are a true foodie and don’t mind being challenged and punched in your proverbial ADVERTISING
fine dining face, then reserve a seat for you and a friend and stick around for the last dish, it is finger licking
good. (SY)
http://www.momofuku.com/
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