Our industry has aged into double digits, but much of the language we use to describe what we do and how things work is borrowed or repurposed, sometimes without issue, but often leading to confusion. Having a distinct set of terminology is an important sign of maturity for a line of work, those words and phrases to lead the next generation of practitioners — and it's high time we set about creating it.

1. The New Language of
Web Design
Dan Rubin
New Adventures 2011

3. Words have
power:

4. Inspire

5. Enrage

6. Praise

7. Offend

8. Confuse

9. I ____ you.

10. Emotion

11. The white
clouds soon
turned black.

12. Black White

13. Black White

14. Black White

15. Attack

16. Heart Attack

17. Shit

18. Cunt

19. Gay

20. Language is
powerful

21. Language is
important

22. Language
matters.

23. Borrowing
from others

24. Siblings,
closely related

25. Page

27. Page

28. Fold, Bleed

29. Distant or
unrelated

30. Responsive
Architecture

33. Ajax, Web

34. New adventures
in terminology

35. Responsive
Web Design

41. Old words,
reborn

42. Scroll

46. Reaching
maturity

47. Defining
our vocabulary

48. Defining
our language

49. Defining
our future.

50. Continue the discussion
@danrubin
Dan Rubin
New Adventures 2011