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The Story So Far

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Neville Hobson
Neville Hobson

Presentation at B2B Marketing social media conference in London on March 4, 2009.

BusinessTechnologie
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Neville Hobson, ABC www.nevillehobson.com March 4, 2009 Social Media and B2B
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http://www.youtube.com/watch?v=4WK_xVc1pqA The social media stuff is probably the most important we do today, from a marketing stand point. The other elements of the marketing mix have sort of become more and more transactional and more and more tactical in nature. Social media stuff is much more strategic… Use social media to power the fundamentals of the business. That’s what we’re focused on.
Phone: +44 7824 33 7000 Twitter: www.twitter.com/jangles Blog: www.nevillehobson.com Podcast: www.forimmediaterelease.biz Skype: nevonskype Email: [email_address] Thank You!
Copyright applies to this document - some rights reserved. This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. Details: http://creativecommons.org/licenses/by-nc-sa/3.0/

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The Story So Far

  • 1. Neville Hobson, ABC www.nevillehobson.com March 4, 2009 Social Media and B2B
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  • 22. http://www.youtube.com/watch?v=4WK_xVc1pqA The social media stuff is probably the most important we do today, from a marketing stand point. The other elements of the marketing mix have sort of become more and more transactional and more and more tactical in nature. Social media stuff is much more strategic… Use social media to power the fundamentals of the business. That’s what we’re focused on.
  • 23. Phone: +44 7824 33 7000 Twitter: www.twitter.com/jangles Blog: www.nevillehobson.com Podcast: www.forimmediaterelease.biz Skype: nevonskype Email: [email_address] Thank You!
  • 24. Copyright applies to this document - some rights reserved. This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. Details: http://creativecommons.org/licenses/by-nc-sa/3.0/

Hinweis der Redaktion

  1. Copyright 2009 Neville Hobson. Some rights reserved.