Deck used in scene-setting presentation prior to panel discussion at #DigitalSurry meeting on September 27, 2012.

1. #DIF12
Neville Hobson @ #DigitalSurrey
September 27, 2012
@jangles

3. http://mashable.com/2012/08/22/the-internet-a-decade-later/

4. It’s now possible to look at a smartphone and unlock it via facial
recognition, and then talk to it to ask it to find the nearest bank ATM.
However, at the same time, we see that the technology is not quite there
yet. We might have to remove our glasses for the facial recognition to
work, our smartphones don’t always understand us when we speak, and
the location-sensing technology sometimes has trouble finding us.
- Gartner Hype Cycle on Emerging Technologies, July 2012
http://www.gartner.com/it/page.jsp?id=2124315

10. http://ongig.com/jobs/Salesforce.com/Community-Manager-Salesforce.com-Financial-Distric

11. https://movenbank.com/

13. Zappos users were 13 times more likely to share a purchase on
Pinterest than on Twitter and 8 times more likely to share on Facebook
than Twitter. Even so, posts on Twitter brought in the most revenue - an
average of $33.66 an order - while Facebook posts garnered $2.08 per
order and sales from Pinterest were 75 cents on average.
- Will Young, Director, Zappos Labs
http://www.bloomberg.com/news/2012-08-28/amazon-s-zappos-combines-pinterest-and-e-commerce-in-new-site.html
http://socialmediainfluence.com/2012/08/31/social-commerce-spotlight-amazon%E2%80%99s-zappos-shows-that-twitter-is-social-commerce-king/

14. https://www.facebook.com/cocacola

20. #Social Media
#Social Business
#Social Enterprise
DNA image: http://www.dnamnd.med.usyd.edu.au/

21.  Profound changes are underway.
 Skeptics will finish last.
 Focusing on adoption is a dead-
end strategy.
 Companies must be strategic.
 Companies must be decisive.
 Companies must act now.
Social software tools include wikis, blogs, microblogs,
discussion forums, social networks, social bookmarks,
tagging, crowdsourcing, and prediction markets.
http://www.deloitte.com/view/en_US/us/Industries/technology/e9c1b39fb701e210VgnVCM3000001c56f00aRCRD.htm

22. #SocialEra ?
Companies cannot survive (let alone
prosper) without recognizing that
Social as a phenomenon can allow us
to redefine our organisations to be
inherently more fast fluid and flexible
by its very design. Not by doing a little
bit more, or slimming down a bit here
or there, or by doing a few things a
little bit faster. No. We will not tweak
our way into the future.
Nilofer Merchant, author, “11 Rules for
Creating Value in the Social Era”
http://blogs.hbr.org/cs/2012/09/traditional_strategy_is_dead_w.html

23. http://www.ceo.com/media_type/featured_content/infographic-the-future-social-ceo/

26. The Panel
Neville Hobson @jangles
Jonathan Hill @1minus1limited
Paul Marden @orcare
Sheila Parry @sheila_parry
Chris Towndrow @londoncorporate