The document summarizes Network Solutions' use of social media to connect with customers, build community outreach, and improve its image online. Key tactics included monitoring social networks and forums to respond to customer issues, publishing a company blog and guest posts to build audience and traffic, and engaging with influencers at conferences to establish thought leadership. These efforts helped Network Solutions garner awards for social media excellence and crisis management, and generated positive sentiment that improved its reputation and business results. The document advocates that other companies integrate social media across divisions and measure what matters most to their business.

1. Real-World Success with Social Media Presented by Shashi Bellamkonda January 25, 2011 NVTC Social Media Committee Event

3. The Network Solutions Listening Post Tools Search Teams Game Plan Twitter/ Facebook Customer Service PR/Social Media response to alerts Respond to calls for help in forums, blogs, comments Brickbats and Bouquets Joint venture with Marketing & Communications, PR, Customer Support, Legal, Product Managers

6. 2010 Outreach gets us earned media

8. Network Solutions featured in books