Introduction to Social Media For Small Business

Distributed by Network Solutions

Intro to Social Media
for Business
What is Social Media? 2
Social Media Applications 3
Glossary 4
Twitter Glossary 6
Setting up your Twitter account 7
Setting up your Facebook account 14
Setting up your LinkedIn account 21

This e-book was created by:

Jessica Hibbard Beth Schillaci
Frederick County Chamber of Commerce VillageWorks Communications, Inc.
Website: frederickchamber.org Websites: villageworks.net, marketingroadhouse.com
Twitter: @fredcochamber and @jesshibb Twitter: @bethschillaci

C H A M B E R
FREDERICK
Making connections.

This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by the
Frederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative Commons
Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/

What is Social Media?

Those who are actively involved in their local Chamber Social media can take many different forms, including
of Commerce will find that social networking online is Internet forums, weblogs, social blogs, wikis, podcasts,
not unlike attending a business card exchange. The pictures and video. Technologies include: blogs, picture-
group that gathers is diverse, with many different goals sharing, vlogs, wall-postings, email, instant messaging,
and interests. It’s up to you to join conversations, look music-sharing, crowdsourcing, and voice over IP, to
for new connections, search for people in different name a few. Examples of social media applications are:
industries, build relationships, and share information
about your product or service. Those who master the art • Google Groups (reference, social networking)
of networking find that it contributes a great deal to their • Wikipedia (reference)
personal and professional success. • MySpace & Facebook (social networking)
• Yelp.com (product reviews)
It’s not easy to define social media. Here’s what • FriendFeed (social network aggregation)
Wikipedia* has to say: • Last.fm (personal music)
• YouTube (social networking and video sharing)
Social media is content created by people using highly • Second Life (virtual reality)
accessible and scalable publishing technologies. At • Flickr (photo sharing)
its most basic sense, social media is a shift in how • Twitter (social networking and microblogging)
people discover, read and share news, information and
content. It’s a set of technologies, tools and platforms Social media are distinct from industrial (traditional)
facilitating the discovery, participation and sharing of media, such as newspapers, television, and film. While
content. It is transforming monologues (one to many) social media are relatively inexpensive and accessible
into dialogues (many to many) and the democratization tools that enable anyone (even private individuals) to
of information, transforming people from content readers publish or access information, industrial media generally
into publishers. Social media has become extremely require significant resources to publish information.
popular because it allows people to connect in the online Examples of industrial media issues include a printing
world to form relationships for personal and business. press or a government-granted spectrum license. One
Businesses also refer to social media as user-generated characteristic shared by both social media and industrial
content (UGC) or consumer-generated media (CGM). media is the capability to reach small or large audiences;
for example, either a blog post or a television show may
reach zero people or millions of people.

* Source: http://en.wikipedia.org/wiki/Social_media


Social Media Applications
This list is not comprehensive, but is provided to illustrate the large number of applications available for
different types of social media communication. Some, like Facebook and Twitter, have become household
names with millions of users. Others are niche networks with smaller audiences.

Social Networks Location Photosharing

Bebo BrightKite Flickr
BlackPlanet Dopplr MobyPicture
Eons Foursquare Photobucket
Facebook Gowalla Smugmug
Friendster RallyUp Tweetphoto
Google Buzz TripIt Twitpic
Hi5 Whrrl
LinkedIn Video Sharing
My Yearbook Bookmarking
Blip.tv
MySpace
BlinkList Revver
Orkut
Delicious uStream
PeftSpot
Digg Viddler
Tagged
Diigo Vimeo
DropJack vMix
Niche Networks
FFFFound YouTube
SlideShare Google Bookmarks
Scribd linkaGoGo Blogging & Microblogging
Goodreads Live Favorites
Blogger
Shelfari Propeller
Drupal
Last.fm Reddit
FriendFeed
Blip.fm Segnalo
Identica
Polanoid Simpy
Jaiku
Spurl
Moveable Type
RSS Readers & Dashboards Squidoo
Plurk
StumbleUpon
Google Reader Posterous
Yahoo Bookmarks
iGoogle Tumblr
My Yahoo! Twitter
Netvibes Typepad
PageFlakes Vox
WordPress


Glossary
Aggregation – Using a web application or program to any content, and are a built-in option for photos shared
retrieve news (syndication) feeds from other sources on Flickr and videos shared on Vimeo.
and combine them, potentially sorting them by date, title, Feeds (also called News Feed, Syndication Feed) –
author or topic. A document that contains both information about the
Avatar – A profile photo or image that help identify provider of the feed and a collection of entries, each of which
users. The images (usually small square format) often provides publishing information about a given blog or similar
appear next to posts on blogs, web forums, Twitter, and article, including summary and categorization information.
other networks with status update features. Flickr – The largest photography social networking site on
Blog (short for Weblog) – An article published via a in the Internet. Flickr has more than 2 billion photographs
content management system or a software application to online, with 3 million to 5 million new photographs added
a specialized Web server to appear on the Internet. Blogs daily. Vancouver-based Ludicorp started the service in
cover many topics, from political commentary to technical 2004, and Yahoo! acquired it in 2005.
discussions to personal journals and even weather reports. Forum – An Internet forum, or message board, is
The term “blog” also refers to a collection of such articles an online discussion site. It is the modern equivalent
available from a given “blog site.” Most blogs are presented of a traditional bulletin board. From a technological
in chronological order and sorted by categories and tags. standpoint, online forums or discussion boards are web
Blogroll – A linked list of bloggers that appear on a applications managing user-generated content.
blog site, typical as a recommendation by the blogger of Instant Messaging – A system that allows instantaneous
those bloggers he is most influenced by. Often displayed person-to-person conversations over a network
as a list of “friends,” “links,” or “recommended reading.”
LinkedIn – One of the first business-oriented social
Bookmarking – Social network where users share and networking companies, founded in 2002 and currently
comment on web site links. Examples include del.icio.us, supporting more than 24 million registered users across 150
stumbleupon.com, and digg.com. industries. LinkedIn takes advantage of the “six degrees of
Comments – A response posted to a blog article. separation” concept first proposed by Stanley Milgram in the
Creative Commons – Customizable licenses designed 1960s, such that any given user is at most just six personal
for sharing artistic/cultural, educational, and scientific connections away from any other business person.
content. This tool, provided by creativecommons.org, Microblogging – A form of blogging involving very short
gives authors (individuals and institutions) a simple, messages (around 140 characters) that can inform
standardized way to grant copyright permissions to their people of instantaneous updates of content without
creative work. The Creative Commons licenses enable creating full blogs. Twitter is perhaps the archetypal
people to easily change their copyright terms from the microblogging format, though competing services
default of “all rights reserved” to “some rights reserved.” are also expanding the concept of microblogging by
The licenses defines the spectrum of possibilities integrating file transfers and event invitations.
between full copyright and the public domain, from all Podcast / Vidcast / Vlog – A specialized form of blog
rights reserved to no rights reserved. Authors keep post that points to a streaming media file instead of
their copyright while allowing certain uses of their work, a Web page. Podcasts (audio files) take their name
which is why it’s referred to as a “some rights reserved” from the Apple iPod. Vidcasts or Vlogs are the video
copyright. Creative Commons licenses may be used on equivalent of podcasts


Glossary
Post / Update – An individual blog article, photo, or Tags & Tagging – The process of adding categorical
video added to a blog, photostream, podcast, or vlog. information (usually one word or simple two-word
Profile – A biography of a social network user. Often phrases) that identifies some aspect of a Web resource.
personalized with an avatar, other photos/images, text, and For instance, a picture of a parakeet may include tags for
links to other personal web sites and social media profiles. “parakeet,” “bird,” “photograph,” and so forth. Tagging is
used both for search engine optimization and for building
RSS (Real Simple Syndication) – One of the earliest
Web navigation systems, and may either be fixed (the
syndication feed formats. RSS actually describes a family
terms in a vocabulary don’t change) or dynamic (users or
of different formats, with the most recent being RSS 2.0.
moderators can add terms to the vocabulary).
SEO (Search Engine Optimization) – The process
URL Shortening – Use of an online service (such as
of configuring Web content in order to gain the highest
tinyurl.com, bit.ly, is.gd, ow.ly) to make a longer web site
potential rankings for a given search engine. While early
address shorter. This is especially useful when including
SEO systems involved simple keyword matches, SEO
a link in a Twitter update or other post where the number
has evolved considerably, to the level of performing
of characters is limited.
semantic searches on content, optimizing the specific
layout of a page to make its terms more indexable, and Widget – a portable chunk of code that can be installed
using complex mathematical algorithms to better match and executed within any separate HTML-based web
anticipated search engine behaviors. page by an end user without requiring additional
compilation. Sometimes called a gadget or badge. Web
SMS (Short Message Service) – A microblogging
widgets are often created with DHTML, JavaScript,
format devised for use with cellphones, though its use
or Adobe Flash. Widgets often take the form of on-
has expanded to other networks as well. SMS, or text
screen tools (clocks, event countdowns, auction-tickers,
messaging, makes it possible for both person-to-person
stock market tickers, flight arrival information, daily
communication and broadcast communication.
weather, etc.) and are frequently used on blogs, profile
Status / Status Update – A short message that usually pages, and other social media sites that allow users to
answers the question “What are you doing right now?” customize their page by adding code.
Facebook and LinkedIn both allow users to post a status
Wiki – A wiki is a website that uses wiki software,
update, and Twitter is built solely upon the use of a 140-
allowing the easy creation and editing of any number
character status update to share information.
of interlinked (often database-indexed) web pages.
Syndication – A syndication feed for a Web or blogging Wikis are often used to create collaborative websites
site contains recent changes (new articles, revisions to and to power community websites. The collaborative
existing articles, additional media and so forth) that is encyclopedia Wikipedia is one of the best-known wikis.
read by a syndication client. A syndication client reads Wikis are used in business to provide intranet and
the feed and presents a list of the new and changed knowledge management systems.
articles, frequently with publication information and
abstracts, to the user of the feed, along with links to the
GLOSSARy SOURCES:
actual articles themselves that the user can click on to
load into their syndication viewer. In Pictures: 30 Social Networking Terms You Should
Know – http://www.forbes.com
Wikipedia – http://www.wikipedia.org


Twitter Glossary
Twitter – A microblogging platform created in 2005, where Twitter home page. New messages are added to your home
users send short (under 140 characters) messages--called page as people post them, so you always get the updates
Tweets--to subscribers of that user’s twitter feed. in real time. When you log in, you can see what the latest
@ reply – A public message sent from one person to updates are. You can also choose to receive updates from
another, distinguished from normal updates by the @ individual friends on your mobile device, via SMS.
username prefix. If a message contains @username, Hashtag (#) – Hashtags are a community-driven
it’s collected as a reply. Reply publicly to any update on convention for adding additional context and metadata to
Twitter by using the @username format. Following is not your tweets. They’re like tags on Flickr, YouTube, or a blog,
necessary to reply to someone, and all of your replies are only added inline to your update. You create a hashtag
visible in the @username tab in your home page sidebar. simply by prefixing a word with a hash symbol: #hashtag.
(Tweets with @username elsewhere in the tweet are To find other tweets with the same hashtag, go to http://
also collected in your sidebar tab; tweets starting with search.twitter.com and search for that word.
@username are replies, and tweets with @username Retweet / RT / via – RT is short for retweet, and indicates
elsewhere are considered mentions.) a re-posting of someone else’s tweet. This isn’t an
DM (direct message) – Direct messages are private official Twitter command or feature, but people add RT
messages sent from one Twitter person to another. You somewhere in a tweet to indicate that it’s something
can only send a direct message to a person who follows they’re re-posting and was originally authored by another
you. When you receive a direct message, it’s saved in person. When posting a link or information originally
your inbox, accessible from the Direct Message tab in the discovered through another Twitter user, a tweet is often
sidebar in your home page. You can set your preferences followed by “via @username” as a way of giving credit.
to notify you by email or SMS if you have a new message. “Via” is often used when the text has been changed,
Favorites – If you like a tweet and want to save it for whereas RT is usually a direct quote.
viewing later, click the star at the end of the update to mark Trend – The most popular topics on Twitter at any given
the update as a favorite. Other twitter users can view your time, listed under “Trending Topics” in the right hand
favorites, and you theirs, by clicking on the Favorites link column of your Twitter home page. Twitter recently
on the profile page. introduced “Local Trending,” an option to filter trends by
FollowFriday – A theme for posting on Twitter, where location, currently 6 countries and 15 metro areas.
users recommend that their audience follow other Twitter Tweet – An individual update message (maximum of 140
users. To recommend a Twitter friend, write a tweet that characters) posted by a twitter user. Used as a noun (“I
includes their @username and the tag #followfriday or #ff. just posted a tweet”) and a verb (“I’m going to tweet this
Follower – A Twitter user who subscribes to view your link I just found.”)
updates on their Twitter home page. Followers may also Tweeple / tweeps / twitterers – People who use Twitter.
choose to receive your updates (tweets) on their mobile
device, via SMS.
GLOSSARy SOURCES:
Friend/Following – Following someone simply means
Twitter Support – http://help.twitter.com/portal
receiving their Twitter updates. When you follow someone,
every time they post a new message, it will appear in your Twitter Fan Wiki – http://twitter.pbworks.com


Setting up your
Twitter account

1. Go to http://twitter.com
2. Click on the “Sign up now” button to create an account.


1. Use your real name in the Full Name box so that other Twitter users
can find you in a name search.
2. For the user name, you can use a company name or your own.

1. You can do a search for people you know and want to follow by
searching for user name or full name.
2. You can also search for users by uploading your email address book.
3. If your contacts are not on Twitter, consider inviting them to join.


Set up your Profile by filling out entire form.

This screen can
be found under
settings.

Link to your
site or blog

Add your bio or
description. Don’t
be overly
promotional.

Make sure this is unchecked.
You want your updates to be
viewable by public for searching

To change your password, click on the Password tab within the
Settings section.


To send and receive text messages to Twitter from your mobile
phone, click on the Devices tab within the Settings section.

To set up what kinds of notices you want to receive, click on the
Notices tab within the Settings section.


To add your photo to your profile, click on the Picture tab within the
Settings section.
Note: it is recommended to use a photo of yourself rather than a logo to
make the account more personal.

To personalize your profile’s design, click on the Design tab within the
Settings section.
Note: you can create your own custom background and upload it to your
account.


If you allowed a third-party access to your account, it will be found by
clicking on the Connections tab within Settings.

This is what your completed Profile page will look like to other Twitter
members.


Where you enter your
Tour of your Twitter home page status updates

Click to view any
tweets that mention
your user name

Direct/Private
messages to You
Retweets

Keyword
Search
Status updates
from people Lists You
you follow built

Current
trending
topics

Pre-conference suggestions:
• Set up your Twitter account, using the instructions provided. If you prefer to watch these steps in
motion, try this Howcast video: http://www.howcast.com/videos/149055-How-To-Use-Twitter
• Post at least one update by answering the question “What are you doing?” or “What are you thinking
about? If you’re not sure what to say, here’s a sample tweet you can use: “Signed up to attend
#frednmt, a new media & technology conference hosted by @fredcochamber on February 5.”
• Try searching Twitter for conversations that interest you. Go to http://search.twitter.com and enter
search terms. You can try searching for Frederick, business, #frednmt, or other keywords.
• For more in-depth information, visit http://business.twitter.com/twitter101
This “Twitter 101” guide is specifically intended for businesses.
• Follow the Chamber on Twitter. Go to http://twitter.com/fredcochamber and click “Follow.”


Setting up your
Facebook account

1. Go to http://www.facebook.com
2. Complete the form to create an account.
Note: If you’re married and use your spouse’s name, include your maiden name so
people who knew you before you got married will be able to find you.


Enter the security check words to finish registration.
Note: you are agreeing to their Terms of Service by clicking the
Sign Up button.

An email confirmation will be sent to the email address you used in
sign-up. Be sure to check your email to confirm your account.

Facebook will recommend some people you may know to friend.
Note: you may want to skip this step (lower right corner) until you
have your profile set up.


Use this to check for people in your email address book that
may already be Facebook members
Note: you may want to skip this step (lower right corner) until
you have your profile set up.

Begin to create your profile by filling out the form with school and
work information.


Based on your profile information, it will pull a list of people you know.

Set up your profile picture by either uploading an existing image
from your computer or taking one via your webcam.


Welcome Screen Options
1. See if contacts in your address book are already members.
2. Search for people by name or email address.
3. Or finish up updating your profile before connecting.

Another screen to use to find and connect with members.
1. Address book or upload contact file.
2. Search by name or browse a list of people from your school or company.
3. Find people from your Instant Messaging buddy list.


Basic Information Form
Note: Complete with as much information as you want other people to know.

Personal Information Form
Note: Again, add profile info that you want people to know about you.


Contact Information Form
Note: keep in mind who you will be connecting with as to whether to put
home or work information.

Work and School Information Form
Note: Any schools or companies you enter, will make your name available
when people search on them.


Your Facebook Page

Your Profile info is here.

Type your status update here

Wall messages will appear here


Setting up your
LinkedIn account

1. Go to http://www.linkedin.com
2. Complete the form to create an account.


Start by setting up your professional profile with your current job.

Search your email address book to see which of your contacts are
already on LinkedIn. You can skip this step if you want to wait until
your profile is complete.

You will need confirm your email address to activate your account.


LinkedIn will show you other users that share the same company
you just entered into your professional profile.

You can invite people you know to also join LinkedIn.


From this screen you edit your profile.
Edit profile information by clicking on green +
Note: add as much information as possible in each section.

This tracks how
complete your
profile is.

Guide to what
you still need
to complete

Example of form to be filled out for each job/position you have held
during your career.


Example of form to be filled out for each school/level of education
you want to add to your profile.

Add past or present co-workers based on the companies you
added to your profile


After finishing your profile and adding some connection, browse for groups
to join to meet other people.
Note: Many schools and companies have alumni groups to join.

Pre-conference suggestions:
• Set up your LinkedIn account, using the instructions provided
• Make sure you list your current job title and employer so your clients,
colleagues, and contacts can find you
• Join the Chamber’s group. Go to http://www.linkedin.com/e/vgh/1232277


Introduction to Social Media For Small Business

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