A look at Networked Insights' many appearances in national news outlets. (Jan - Feb 2013)

1. NETWORKED INSIGHTS
Hits the Headlines
Press Highlights – TV Analysis
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2. THE BIG PICTURE
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4. Social media abuzz with Super Bowl commercials; GoDaddy tops list
the Super Bowl anymore; companies aim to start
Internet buzz.
Networked Insights , a marketing analytics company, analyzed viewer
conversations across the social Web during Sunday's Super Bowl XLVII to
discover what people thought about the ads and celebrities.
The New York firm found that more than 24 million real-time social media
conversations took place about the game across Twitter, Facebook, blogs and
forums for the duration of the game.
When it came to advertisements, GoDaddy Group Inc.'s "Perfect Match"
commercial came atop the list. The ad, which features an extreme close-up of
supermodel Bar Refaeli making out with an archetypal nerd, drew 255,121
mentions. 6 - Oreo "Cookie v Cream" (65,373)
7 - Wonderful Pistachios "Crackin' Style" (58,938)
Networked Insights' list: 8 - Tide "Miracle Stain" (55,770)
Top 10 Most Discussed Ads (number of social mentions) 9 - Doritos "Goat" (51,053)
10 - Doritos "Fashionista" (47,962)
1 - GoDaddy's "Perfect Match" (255,121)
2 - Taco Bell "Viva Young" (213,125) As the Los Angeles Times reported Monday morning, advertising for the 2013
3 - Calvin Klein "Concept 30" (209,539)
4 - AB InBev (Budweiser) "Brotherhood" (154,037)
5 - Ram "Farmer" (96,326) Complex blog.
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5. “Whitney Did It, Too”: Lip Syncing Not Knocking Luster Off Beyoncé
Halftime Show
Leading up last year's Super Bowl, Ad Age worked with Networked
Insights, a leading social-media analytics company that advises brands
and agencies on media planning, to track social sentiment surrounding
Madonna's halftime show.
Networked Insights , a marketing analytics company, analyzed viewer conversations
across the social Web during Sunday's Super Bowl XLVII to discover what people thought about the
ads and celebrities.
Though the Material Girl largely ended up redeeming herself with an age-defying, hyper-athletic
extravaganza -- which included that bizarre nut-bouncing tightrope guy (see: "Super Bowl Slack Line
Guy Andy Lewis -- Don't Worry, My Nads Are Fine!") -- there was a lot of negativity beforehand. The
reception for Beyonce has been considerably warmer -- though the controversy over her lip syncing
of the National Anthem at President Barack Obama's inauguration has muddied the picture Fans of Beyonce who mention her in social media along with the brands she's associated with seem
somewhat. Scroll down below the graphic for some notes. most aware -- by a wide margin -- that she's a Pepsi spokesperson.
Networked Insights also tracked social-media conversations about Beyonce specifically in the wake
Networked Insights tracks sentiment across the social web, including Twitter and of her performance of the National Anthem at President Barack Obama's inauguration. Some 31%
Facebook, as well as forums and blog posts. In general, more people (19% of the total) talking about of such conversations mentioned the lip-syncing controversy, but fans didn't necessarily condemn
Beyonce in relation to her coming Super Bowl gig are positive about it than negative (4%), while 77% her for it. ("Whitney Houston did it, too" was a common refrain, as people pointed out that Houston's
are neutral -- i.e., they haven't been expressing strong opinions one way or another.Given that legendary Super Bowl XXV National Anthem performance was also lip synced.) Among those
Beyonce's halftime show seems pretty certain to include a Destiny's Child reunion, fans have been mentioning Beyonce's Super Bowl performance, only 13% were concerned about whether she'd lip
taking to social media to discuss the girl group's latest song, "Nuclear" (consensus: It's sync again. And, hey, let's get real: If her performance is as dance-tastic (er, bootylicious) as we've
disappointing), as well as classics like "Bootylicious" and "Survivor." come to expect, she'd be crazy not to lip sync -- unless everybody wants to hear hoarse, winded
renditions of "Love on Top" and "Single Ladies.
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6. #SB47
The Super Bowl is tomorrow, but the social conversation has already started.
Talk surrounding the hashtag #SB47 and social mentions of both the Baltimore
Ravens and the San Fransisco 49ers (and respective players, coaches) is as
Networked Insights has traced and There have been more than 3 million social
cataloged the social conversation conversations about Ray Lewis in the past
surrounding the Super Bowl and put all of month.
their findings into an interesting and Also, 64 percent of fans want to see Colin
informative infographic (inserted below). Kaepernick as the starting QB for the Niners,
seven percent of individuals talk about Lewis
Among the highlights: as a “legend” (while another seven percent
The number of social conversations about the are chatting about the 2000 murder trial).
Ravens and the 49ers is almost equal The infographic shows some great “trash
(Ravens get slightly more talk overall, but talk” culled from the public social comments
49ers get more negative talk). of fans like you, and even includes a list of
Over the last 30 days, Jim Harbaugh (49ers) Super Bowl snack suggestions for your
has driven twice as much conversation #SB47 party.
compared to his brother John (Ravens), and
Jim is a much more polarizing figure.
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7. NEWS HIGHLIGHTS
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8. NEWS HIGHLIGHTS
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9. GRAMMY AWARDS

10. Grammys 2013: Jay-Z joke, Rihanna top social media buzz
Millions of tweets and Facebook posts flooded the
Internet during Sunday night's Grammy Awards, but
despite a slew of live performances, the moment that
earned the most online buzz was an onstage joke.
According Networked Insights , a social media analytics firm, the show's most
popular moment -- at least for Twitter users -- occurred while Jay-Z, The-Dream and
Frank Ocean were onstage accepting the Grammy for rap/sung collaboration.
Jay-Z leaned to the mike and said, "I want to thank the swap meet for his hat,"
mocking The-Dream's headgear: a "parental advisory" beanie topped with a Boyz N
the Hood cap.
The joke generated 116,400 tweets per minute, the most of any Grammy moment,
according to Networked Insights . The other most-tweeted-about artists were singers Frank Ocean (more than
972,000 tweets), Taylor Swift (more than 946,000 tweets) and Ed Sheeran (more
Other spikes in Twitter traffic took place during Rihanna's solo performance than 884,000 tweets).
(114,800 tweets per minute), Prince's announcement of Gotye's "Somebody That I
Used to Know" as record of the year (109,400 tweets per minute) and Fun.'s triumph Thousands of Twitter users chimed in using the official event hashtags -- which
in the hotly contested best new artist category (100,600 tweets per minute). were frequently plugged by host LL Cool J -- with 146,690 tweets using the
Rihanna took the prize of most-talked-about-celebrity on Twitter, with more than 1.6 #GrammyLive hashtag and 149,410 using the #TheWorldisListening hashtag
million tweets being sent mentioning her: no doubt, with many discussing her dress, since Jan. 1.
her performance and her Grammy win for short form music video.
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11. WHAT TO WATCH. WHERE TO WATCH IT.
Grammys 2013: Rihanna, Justin Bieber, or Frank Ocean - Who won
the twitter wars?
The Recording Academy handed out plenty of
Grammy Awards during Sunday night's telecast, but
the #winning didn't stop on the Grammy stage -- it
spilled over into Twitter territory.
The folks at Networked Insights , a leading provider of social media analytics
technology, did a super fancy analysis to determine who took home the prize for the night's
unspoken category: Most Tweeted About.
And the winner is ... Rihanna. The "Stay" singer nabbed her seventh Grammy Award while
becoming the most discussed musician on social media with nearly 1.7 million online
conversations. Here are the total number of mentions garnered by RiRi and her competition:
Top 10 Most Discussed Musicians on Social Media
win, as Jay-Z threw some shade on The Dream's "swap meet" hat. At that point, users
1. Rihanna -- 1,673,513 risked spontaneous combustion of their smartphone keyboards, sending around 116,400
2. Frank Ocean -- 972,352 tweets per minute (TPM). Rihanna's solo performance drew the next largest wave of activity
3. Taylor Swift -- 946,459 at 114,800 TPM. The televised reaction shots of Chris Brown probably didn't hurt. Prince,
4. Ed Sheeran -- 884,768 as you might have guessed, inspired Twitter fans to post 109,400 TPM when he appeared
5. Chris Brown -- 650,881 with his blinged-out pimp-walking cane.
6. Beyoncé -- 630,077
7. Bruno Mars -- 510,703 As everyone within the sound of the internet knows, Justin Bieber also made a mad grab at
8. Mumford & Sons -- 480,253 the spotlight during the awards telecast after being snubbed by the Academy. So, how did
9. Carrie Underwood -- 451,135 he do?
10. Katy Perry -- 423,053
Wait, is anyone else surprised Katy Perry's tatas didn't get more fingers moving? (Typing, Networked Insights tells Zap2it that Biebs raked in the wanted attention with 1.3
we're talking about typing.) million conversations during the Grammy broadcast. 134,000 of those convos were about
his new track "You Want Me," and 8,000 were about him being shirtless. Go get 'em, Bieber.
The company says Twitter activity saw its biggest spike during the Best Rap Collaboration
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12. The 10 Most Talked About Celebrities During the Grammys
The Most Discussed Celebrities During The Grammys
Rihanna and Chris Brown's public displays of Katy Perry 423,053
affection, Katy Perry's revealing sea foam green Carrie Underwood 451,135
dress, and Taylor Swift's opening Grammy Mumford & Sons 480,253
Bruno Mars 510,703
performance were all among the most talked about
Celebrities
Beyoncé 630,077
moments from the 55th annual Grammy Awards. Chris Brown 650,881
Ed Sheeran 884,768
Taylor Swift 946,459
If you're wondering which musician had people talking the most, the social
Frank Ocean 972,352
media analysts at Networked Insights measured the number of Rihanna 1,673,513
celebrity mentions across Twitter, Facebook, and blogs to figure out who
0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000
was discussed the most online last night.
Number of Social Media Mentions
We've recorded the top ten below. Surprisingly, Jay-Z and Justin Rihanna nearly doubled the amount of online buzz of singer Taylor Swift.
Timberlake are missing from the list despite Timberlake's first wide public According to Networked Insights , the Barbados singer's solo
performance of songs from his new album, "The 20/20 Experience." performance of "Stay" had 114,800 tweets per minute last night.
It was the second largest spike in Twitter activity during the show other
Instead, Jay-Z and Timberlake came in 17 and 15 on the list respectively than Jay-Z, Kanye West, Frank Ocean, and The Dream's win for best
with 348,621 and 375,514 mentions. rap collaboration (seeing 116,400 tweets per minute).
Also missing from the top ten are Adele and Kelly Clarkson.
Check the Top Ten on the bar chart.
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13. NEWS HIGHLIGHTS
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14. 85 TH
ACADEMY AWARDS

15. Networked Insights
Samsung's big Oscars ad buy was a huge success on Grey Poupon's stab at going retro was evidently a bonafide hit with Gen
Xers and other social media consumers. With the brand's agency, Crispin
Twitter, according to data from Networked Insights,
Porter+Bogusky, deciding to breathe life into "Pardon Me," the brand
which found that the brand had the largest volume of received four times the social media conversations compared to its daily
social media chatter and highest positive sentiment average, according to Networked Insights .
among ABC advertisers last night.
Using its SocialSense analytics system, the company broke down 8.9
Grey Poupon also performed well on the big TV stage by going back in million social media conversations about Oscars advertisers, with 98
time with its 1980s "Pardon Me" theme, per the New York-based analytics percent living on Twitter and most of the rest on Tumblr.
firm.
Other key results, per Networked Insights ' data:
For Samsung, Hollywood director Tim Burton's cameo drove a substantial —JCP had the third-most-positive social media response for its "Yours
portion of the conversation, said Networked Insights . Burton appeared Truly" campaign, which entailed six Oscars spots.
in a :90 spot that continued a "Unicorn Apocalypse" theme introduced —Apple drew the second-highest amount of chatter, but saw polarizing
earlier this year by 72andSunny. The commercial's creative is designed to results.
highlight how Samsung Galaxy products can be utilized for work, in —Coca-Cola's ads performed similarly to Apple's.
addition to play. It was one of six spots Samsung ran during the big —McDonald's effort created the fourth-highest degree of buzz, but
television event. sentiment was middling
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16. 8.9 million social media conversations mention Oscars during
telecast, red carpet 700,000 681,291 Top ten most discussed celebrities at the Oscars
600,000
Jennifer Lawrence was the most tweeted celebrity
500,000
during the Oscars. 473,037
400,000
Grey Poupon also performed well on the big TV stage by going back in 300,000
232,445
time with its 1980s "Pardon Me" theme, per the New York-based analytics 221,264 209,024
200,000 166,521 157,499
firm. 131,697
96,760 93,052
100,000
Actress generated 681,000 mentions on Twitter, followed by 473,000 for 0
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Academy Awards, Sunday night. Kristen Stewart (221,000), Channing
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Tatum (209,000) and Ben Affleck (167,000) also generated a considerable
Networked Insights saw the highest traffic spikes when Michelle
number of tweets.
Wahlberg revealed a tie in the Best Sound Editing category.
Overall, more than 8.9 million conversations mentioning the Oscars took
place during the live telecast and red carpet.
performance (13% did not), while 18% gave his singing and dancing
Company used its SocialSense technology, also utilized by advertisers,
skills a thumbs up. Around 17% liked his sock puppet sketch and 12%
marketers, and entertainment companies to extract consumer insights and
approved of his “Boobs” song.
real-time trends from social data.
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17. NEWS HIGHLIGHTS
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18. For more information, please contact:
Dave Struzzi
PR Manager
dave.struzzi@networkedinsights.com
O: 646.545.3901
M: 646.963.5062