1. Mail
Template
Op,miza,on
Increase
conversion
of
upsell
mails
and
newsle9ers

2. Business
Objec,ves
•Thomas
Cook
wants
to
op/mize
4
email
templates
for
its
brands
:
• Thomas
Cook
• Neckermann
• Thomas
Cook
Airlines
• Pegase
•
Goal:
realise
a
double
digit
growth
in
inflow
through
e-­‐mail.
2

3. Scien,fic
Methodology
Understanding
user
behaviour
Current
email
Neuro-­‐Tests
Screen
Architrecture
+
Design
New
email
Neuro-­‐Tests
Final
RecommendaAons
3

4. Results
A/B Testing
Double digit growth
Increase in inflow at least 25% higher.
Higher inflow = more people went on a holiday with us!
4

5. ®
Do you want the same results ?
Contact us
Marc Van Rymenant Alain Dewispelaere
CEO & Founder Sales Director
+352 621 31 22 07 +352 621 31 22 04
marc@netway.eu alain@netway.eu
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6. Creative Commons Attribution 3.0 Licence
®
You are free ...
to copy, distribute, display, and perform the work
... under the following conditions
Attribution. You must give the original author credit.
€ Non-commercial. You may not use this work for commercial purposes.
No Derivative Works. You may not alter, transform, or build upon this work.
• For any reuse or distribution, you must make clear to others the licence terms of this work.
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except where otherwise noted, content on this presentation is
licensed under a Creative Commons Attribution 3.0 License 6

7. Having the right elements
is not enough …
®
Simplifying interfaces. TM
except where otherwise noted, content on this presentation is
licensed under a Creative Commons Attribution 3.0 License