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S T O R Y
M A K E R S
2 0 1 7
E v e n t
H o s t i n g
G u i d e
03
So You Decided to
Host an Event
22
Some Helpful Links
to Share for Gathering
Media Assets
06
Getting Started with
Your Event in a Few Steps
Getting to Know Your Options
Identify Your Track
Recruit Expert Guests
04
About
This Guide
14
Conversation Starters
and Discussion Prompts
18
Framing and Enhancing
Your Event
C o n t e n t s
Published by TechSoup
Storymakers 2017
Event Hosting Guide
© Copyright 2017, TechSoup.
All rights reserved.
This work is published under a
Creative Commons Attribution-
NonCommercial-NoDerivatives 4.0
International license.
2 3Back to Contents Back to ContentsStorymakers 2017 | Event Hosting Guide
So
You Decided
to Host an
Event
This resource
was created to assist you
in hosting a Storymakers 2017 discussion
or workshop, to provide resources for
facilitating your event, and to inspire ideas
for engaging attendees in digital
story-making.
Nice!
3Back to Contents
4 5Back to Contents Back to ContentsStorymakers 2017 | Event Hosting Guide
About
This
Guide
This guide
is designed to help partners,
organizations, and individuals host
Storymakers events meant to inspire and
empower a sense of storytelling throughout your
community and membership.
Inside this guide you'll find pre-packaged resources,
conversation starters, and suggested activities
meant to capture the "maker" spirit and spark
your creativity.
6 7Back to Contents Back to ContentsStorymakers 2017 | Event Hosting Guide
Getting to Know Your
Options
TechSoup will support a few options for engagement in one of two identified
tracks. Organizers can opt into either a discussion- or workshop-based
track, and pick from a menu of activities, discussion guides,
and suggested resources to help frame their digital
storytelling events.
Get Started
with Your Event
in a Few
Easy Steps
1
7Back to Contents
8 9Back to Contents Back to ContentsStorymakers 2017 | Event Hosting Guide
Identify
Your Track
Organizers can choose between two available tracks of engagement
supported by this guide.
Presentations and Discussions
to educate and inspire
Breakout Workshops
to facilitate and create
These presentations and discussions can be guided by a guest
speaker, a local organizer, or an eager volunteer. They seek to create
opportunities to educate on how to tell a digital story, and to show you
examples of powerful storytelling.
These workshops can be guided by a guest speaker, a local
organizer, or an eager volunteer. They seek to create opportunities
for digital creation and targeted collaborative learning. They should
be hands on, and production based.
The above YouTube lessons can be used for this as well!
Check Out Our Educate Workshop Starter Kit on Pinterest
This Pinterest board includes TechSoup and community resources like
how-tos, blog posts, webinars, and recorded video content meant to
inspire you.
2
Lessons for Storytellers YouTube Playlist
This YouTube playlist contains a range of lessons to educate your
community on the basics of storytelling. You can choose between
more traditional storytelling tutorials, or go into more depth using
Adobe Spark. All of these videos can be used at your events as
discussion and workshop materials to inspire and motivate.
a
b
10 11Back to Contents Back to ContentsStorymakers 2017 | Event Hosting Guide
Check Out the Create Workshop Starter Kit on Pinterest
This Pinterest board includes TechSoup and community resources,
how-tos, blog posts, webinars, videos, and tools.
Recruit
Expert Guests
Local organizers should look at their
contacts in media, journalism, film, or digital
production to recruit as expert guests to
speak at their digital storytelling–themed
event. If you don't know anyone personally,
a good place to start your search is with
LinkedIn shared connections, with Facebook
friends of friends, or by looking at followers
of various notable storytellers on Twitter.
Do you know a local photographer, a local
news reporter, a university educator on
film or media, a film student, an artist, or a
tech geek doing interesting work in digital
production? Enlist their expertise.
If you're still stuck, or need ideas for
possible experts, contact storymakers@
techsoupglobal.org, and we'll be more
than happy to try and help you find a guest
expert for your group.
3
11Back to Contents
12 13Back to Contents Back to ContentsStorymakers 2017 | Event Hosting Guide
Here's some sample email copy
to send to potential experts
and guest speakers
Hi <name>, it's nice to e-meet you.
I run a local community-based meetup around nonprofit
technology, and we're featuring emerging storytelling tools.
We thought you'd have a lot to contribute to the community
based on your area of expertise. We'd love to feature you as
a speaker!
Here's a bit more about the event: [insert your own ideas]
It would be lovely to have you on as a guest to discuss the
work that you do, and the service you provide the community.
I'd love to discuss this with you further.
12 Back to Contents Storymakers 2017 | Event Hosting Guide
14 15Back to Contents Back to ContentsStorymakers 2017 | Event Hosting Guide
Conversation
Starters
and Discussion
Prompts
What is digital storytelling? And how is it
different from non-digital storytelling?
What makes a good story?
What is your favorite mobile app for story publishing?
Instagram? Adobe Spark? Cinemagram?
How does mobile storytelling
change the landscape of
digital storytelling?
What is the impact of citizen
journalism reported by any person
on the street with a phone,
particularly on quality and access?
The following
are some sample questions
that you could use to prompt
discussion on your panel or to
inspire dialogue and reflection
among your attendees.
14 Back to Contents
16 17Back to Contents Back to ContentsStorymakers 2017 | Event Hosting Guide
What does storytelling for
nonprofits currently look like?
Who are some nonprofits doing
digital storytelling right?
What are some brands that are
doing digital storytelling right?
Who should you empower at your
organization to tell your stories?
What are some of your favorite
examples of digital storytelling?
What sorts of stories
should nonprofits tell?
18 19Back to Contents Back to ContentsStorymakers 2017 | Event Hosting Guide
Interactive Ideas
Engage the members of the audience in activities that heighten their senses and connect
them to specific tools. For example, think of innovative ways to incorporate opportunities
for spontaneous storytelling in the discussion or workshop. Consider prompting audience
members to update their Facebook status in unison with a specific message like: "This is
my story." Use a common Twitter hashtag (we suggest #Storymakers2017) for your event
so audience members can tweet anecdotes via their mobile devices. Perhaps you want
everyone in your audience to create a quick video on Adobe Spark, or post a group pic
on Instagram. Have them pull out their phones, create, and tag using a common hashtag.
We also suggest these ideas
Storytelling Booth
Perhaps you have some skilled
videographers in your midst?
Enlist their help in capturing real-
time stories of workshop attendees in
action. Put a chair up against a cool
background in the corner of the room;
invite attendees over one by one to
ask them a few questions about their
experience. Use your phone to capture
their stories. Post and share their
responses on YouTube! Try keeping their
reactions to under 60 seconds.
Crowd-posting to Instagram
Encourage attendees to capture and
post one photo to Instagram that speaks
to a phrase like, "What inspires you in
this room!"
Crowd-post Your First Experience
Using Adobe Spark
Adobe Spark is a mobile graphic app
that allows you to turn your ideas into
powerful social graphics and animated
videos. Invite all attendees to download
the free app and tag their first post using
one of your group hashtags!
Framing
and Enhancing
Your Event
20 21Back to Contents Back to ContentsStorymakers 2017 | Event Hosting Guide
Document Your Event
Your event is a storytelling opportunity — so don't forget to capture the moments in
between by snapping a few pictures! Take action shots of attendees in various stages
of production. You can even capture quotable quotes from the audience and share
them on social media after. Please be sure to share your captures with us at
storymakers@techsoupglobal.org and tag them "Storymakers2017" when you
upload to sites like Flickr or Instagram.
Maintain the Conversation Online
Always remember to have a system for collecting contact information at your event,
like a Meetup sign-in or a basic sheet of paper to collect names and emails. Follow up
with audience members and co-sponsor organizations in the days after — you've worked
too hard to let those relationships disappear! Also, sharing on social media channels like
Facebook, Twitter, or YouTube after the event can help you keep your audience up to
date and engaged with digital storytelling happenings throughout the network.
22 23Back to Contents Back to ContentsStorymakers 2017 | Event Hosting Guide
Some
Helpful Links
to Share for
Gathering
Media Assets
On Copyright and Fair Use
http://copyright.cornell.edu/policies/docs/Fair_Use_Checklist.pdf
http://copyright.cornell.edu/policies/docs/Copyright_Guidelines.pdf
Creative Commons ImageStamper
http://creativecommons.org/image
General Search
Creative Commons Search
http://search.creativecommons.org
Music/Audio
Creative Commons Audio
http://creativecommons.org/audio
Opsound
http://www.opsound.org
Partners in Rhyme
http://www.partnersinrhyme.com
24 25Back to Contents Back to ContentsStorymakers 2017 | Event Hosting Guide
Images
BigFoto
http://www.bigfoto.com
Dreamstime
http://www.dreamstime.com/
freephotos
Free Images
http://www.freeimages.com
Translation
Amara
http://www.amara.org/en/
Translation for Progress
http://www.translationsforprogress.org/index.php
TranslatorsCafé.com
http://www.translatorscafe.com/cafe/default.asp
Open Photo
http://openphoto.net
Compfight
http://compfight.com
After studying journalism
and comparative religion at
Cal Poly, San Luis Obispo,
Alexandra (Ale) Bezdikian
was given a fellowship with
Mother Jones Magazine
where she produced videos
as well as fronted their
outreach communications
department.
Ale is TechSoup's Storyteller
and Accessibility enthusiast,
where she creates digital
media and writes about
storytelling and accessible
technology. You can find her
online as @alebez.
This resource guide
was written by Ale Bezdikian
and designed by Jeff Li.
Ale Bezdikian
Main Office
TechSoup
435 Brannan Street, Suite 100
San Francisco, CA 94107
415-633-9300
Email Customer Service at
customerservice@techsoup.org
Press Contact
Email PR at PR@techsoup.org
415-633-9403
Affiliate Accounts
Organizations with multiple members
or affiliates, and those looking to place
donation requests for 20 or more
organizations, please contact us at
accountmanagement@techsoup.org.
Business Development
For those interested in donating products,
see Become a Donor Partner.

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#Storymakers2017 Event Hosting Guide

  • 1. S T O R Y M A K E R S 2 0 1 7 E v e n t H o s t i n g G u i d e
  • 2. 03 So You Decided to Host an Event 22 Some Helpful Links to Share for Gathering Media Assets 06 Getting Started with Your Event in a Few Steps Getting to Know Your Options Identify Your Track Recruit Expert Guests 04 About This Guide 14 Conversation Starters and Discussion Prompts 18 Framing and Enhancing Your Event C o n t e n t s Published by TechSoup Storymakers 2017 Event Hosting Guide © Copyright 2017, TechSoup. All rights reserved. This work is published under a Creative Commons Attribution- NonCommercial-NoDerivatives 4.0 International license.
  • 3. 2 3Back to Contents Back to ContentsStorymakers 2017 | Event Hosting Guide So You Decided to Host an Event This resource was created to assist you in hosting a Storymakers 2017 discussion or workshop, to provide resources for facilitating your event, and to inspire ideas for engaging attendees in digital story-making. Nice! 3Back to Contents
  • 4. 4 5Back to Contents Back to ContentsStorymakers 2017 | Event Hosting Guide About This Guide This guide is designed to help partners, organizations, and individuals host Storymakers events meant to inspire and empower a sense of storytelling throughout your community and membership. Inside this guide you'll find pre-packaged resources, conversation starters, and suggested activities meant to capture the "maker" spirit and spark your creativity.
  • 5. 6 7Back to Contents Back to ContentsStorymakers 2017 | Event Hosting Guide Getting to Know Your Options TechSoup will support a few options for engagement in one of two identified tracks. Organizers can opt into either a discussion- or workshop-based track, and pick from a menu of activities, discussion guides, and suggested resources to help frame their digital storytelling events. Get Started with Your Event in a Few Easy Steps 1 7Back to Contents
  • 6. 8 9Back to Contents Back to ContentsStorymakers 2017 | Event Hosting Guide Identify Your Track Organizers can choose between two available tracks of engagement supported by this guide. Presentations and Discussions to educate and inspire Breakout Workshops to facilitate and create These presentations and discussions can be guided by a guest speaker, a local organizer, or an eager volunteer. They seek to create opportunities to educate on how to tell a digital story, and to show you examples of powerful storytelling. These workshops can be guided by a guest speaker, a local organizer, or an eager volunteer. They seek to create opportunities for digital creation and targeted collaborative learning. They should be hands on, and production based. The above YouTube lessons can be used for this as well! Check Out Our Educate Workshop Starter Kit on Pinterest This Pinterest board includes TechSoup and community resources like how-tos, blog posts, webinars, and recorded video content meant to inspire you. 2 Lessons for Storytellers YouTube Playlist This YouTube playlist contains a range of lessons to educate your community on the basics of storytelling. You can choose between more traditional storytelling tutorials, or go into more depth using Adobe Spark. All of these videos can be used at your events as discussion and workshop materials to inspire and motivate. a b
  • 7. 10 11Back to Contents Back to ContentsStorymakers 2017 | Event Hosting Guide Check Out the Create Workshop Starter Kit on Pinterest This Pinterest board includes TechSoup and community resources, how-tos, blog posts, webinars, videos, and tools. Recruit Expert Guests Local organizers should look at their contacts in media, journalism, film, or digital production to recruit as expert guests to speak at their digital storytelling–themed event. If you don't know anyone personally, a good place to start your search is with LinkedIn shared connections, with Facebook friends of friends, or by looking at followers of various notable storytellers on Twitter. Do you know a local photographer, a local news reporter, a university educator on film or media, a film student, an artist, or a tech geek doing interesting work in digital production? Enlist their expertise. If you're still stuck, or need ideas for possible experts, contact storymakers@ techsoupglobal.org, and we'll be more than happy to try and help you find a guest expert for your group. 3 11Back to Contents
  • 8. 12 13Back to Contents Back to ContentsStorymakers 2017 | Event Hosting Guide Here's some sample email copy to send to potential experts and guest speakers Hi <name>, it's nice to e-meet you. I run a local community-based meetup around nonprofit technology, and we're featuring emerging storytelling tools. We thought you'd have a lot to contribute to the community based on your area of expertise. We'd love to feature you as a speaker! Here's a bit more about the event: [insert your own ideas] It would be lovely to have you on as a guest to discuss the work that you do, and the service you provide the community. I'd love to discuss this with you further. 12 Back to Contents Storymakers 2017 | Event Hosting Guide
  • 9. 14 15Back to Contents Back to ContentsStorymakers 2017 | Event Hosting Guide Conversation Starters and Discussion Prompts What is digital storytelling? And how is it different from non-digital storytelling? What makes a good story? What is your favorite mobile app for story publishing? Instagram? Adobe Spark? Cinemagram? How does mobile storytelling change the landscape of digital storytelling? What is the impact of citizen journalism reported by any person on the street with a phone, particularly on quality and access? The following are some sample questions that you could use to prompt discussion on your panel or to inspire dialogue and reflection among your attendees. 14 Back to Contents
  • 10. 16 17Back to Contents Back to ContentsStorymakers 2017 | Event Hosting Guide What does storytelling for nonprofits currently look like? Who are some nonprofits doing digital storytelling right? What are some brands that are doing digital storytelling right? Who should you empower at your organization to tell your stories? What are some of your favorite examples of digital storytelling? What sorts of stories should nonprofits tell?
  • 11. 18 19Back to Contents Back to ContentsStorymakers 2017 | Event Hosting Guide Interactive Ideas Engage the members of the audience in activities that heighten their senses and connect them to specific tools. For example, think of innovative ways to incorporate opportunities for spontaneous storytelling in the discussion or workshop. Consider prompting audience members to update their Facebook status in unison with a specific message like: "This is my story." Use a common Twitter hashtag (we suggest #Storymakers2017) for your event so audience members can tweet anecdotes via their mobile devices. Perhaps you want everyone in your audience to create a quick video on Adobe Spark, or post a group pic on Instagram. Have them pull out their phones, create, and tag using a common hashtag. We also suggest these ideas Storytelling Booth Perhaps you have some skilled videographers in your midst? Enlist their help in capturing real- time stories of workshop attendees in action. Put a chair up against a cool background in the corner of the room; invite attendees over one by one to ask them a few questions about their experience. Use your phone to capture their stories. Post and share their responses on YouTube! Try keeping their reactions to under 60 seconds. Crowd-posting to Instagram Encourage attendees to capture and post one photo to Instagram that speaks to a phrase like, "What inspires you in this room!" Crowd-post Your First Experience Using Adobe Spark Adobe Spark is a mobile graphic app that allows you to turn your ideas into powerful social graphics and animated videos. Invite all attendees to download the free app and tag their first post using one of your group hashtags! Framing and Enhancing Your Event
  • 12. 20 21Back to Contents Back to ContentsStorymakers 2017 | Event Hosting Guide Document Your Event Your event is a storytelling opportunity — so don't forget to capture the moments in between by snapping a few pictures! Take action shots of attendees in various stages of production. You can even capture quotable quotes from the audience and share them on social media after. Please be sure to share your captures with us at storymakers@techsoupglobal.org and tag them "Storymakers2017" when you upload to sites like Flickr or Instagram. Maintain the Conversation Online Always remember to have a system for collecting contact information at your event, like a Meetup sign-in or a basic sheet of paper to collect names and emails. Follow up with audience members and co-sponsor organizations in the days after — you've worked too hard to let those relationships disappear! Also, sharing on social media channels like Facebook, Twitter, or YouTube after the event can help you keep your audience up to date and engaged with digital storytelling happenings throughout the network.
  • 13. 22 23Back to Contents Back to ContentsStorymakers 2017 | Event Hosting Guide Some Helpful Links to Share for Gathering Media Assets On Copyright and Fair Use http://copyright.cornell.edu/policies/docs/Fair_Use_Checklist.pdf http://copyright.cornell.edu/policies/docs/Copyright_Guidelines.pdf Creative Commons ImageStamper http://creativecommons.org/image General Search Creative Commons Search http://search.creativecommons.org Music/Audio Creative Commons Audio http://creativecommons.org/audio Opsound http://www.opsound.org Partners in Rhyme http://www.partnersinrhyme.com
  • 14. 24 25Back to Contents Back to ContentsStorymakers 2017 | Event Hosting Guide Images BigFoto http://www.bigfoto.com Dreamstime http://www.dreamstime.com/ freephotos Free Images http://www.freeimages.com Translation Amara http://www.amara.org/en/ Translation for Progress http://www.translationsforprogress.org/index.php TranslatorsCafé.com http://www.translatorscafe.com/cafe/default.asp Open Photo http://openphoto.net Compfight http://compfight.com
  • 15. After studying journalism and comparative religion at Cal Poly, San Luis Obispo, Alexandra (Ale) Bezdikian was given a fellowship with Mother Jones Magazine where she produced videos as well as fronted their outreach communications department. Ale is TechSoup's Storyteller and Accessibility enthusiast, where she creates digital media and writes about storytelling and accessible technology. You can find her online as @alebez. This resource guide was written by Ale Bezdikian and designed by Jeff Li. Ale Bezdikian
  • 16. Main Office TechSoup 435 Brannan Street, Suite 100 San Francisco, CA 94107 415-633-9300 Email Customer Service at customerservice@techsoup.org Press Contact Email PR at PR@techsoup.org 415-633-9403 Affiliate Accounts Organizations with multiple members or affiliates, and those looking to place donation requests for 20 or more organizations, please contact us at accountmanagement@techsoup.org. Business Development For those interested in donating products, see Become a Donor Partner.