The old ways of club marketing are rapidly dying. Luckily, the surging growth of smartphones has created an exciting new way to acquire more members and sell more services at clubs. It’s called Mobile Marketing. Watch as we discuss Mobile Marketing and 5 game-changing ways you can acquire new members, increase member engagement and sell more services.

1. Brought to you by:
Welcome to the webinar! We will begin the presentation shortly.

2. Speaker: Greg Skloot
VP Growth at Netpulse
Speaker: Keith Lansdale
Senior Account Executive

3. 3 Key Takeaways for Today
1. How successful clubs are using Mobile Marketing
2. Benefits of Mobile Marketing
3. 5 ways to get more referrals and increase revenue

4. What is Mobile Marketing?
Leveraging smartphones and mobile apps to acquire members digitally

5. Benefits of Mobile Marketing
High ROI
Measurable
Repeatable

7. Referrals: How It’s Done Now
Paper Referrals:
● Often completed on-site
● Time-consuming paperwork
● Manual data entry required

8. Attract: Mobile Referrals
Mobile Referrals attract prospects. Use your Club Mobile App to harness the power of
your members’ contacts and personal networks to supercharge referrals.

9. Benefits: Mobile Referrals
Mobile referrals are less
expensive than traditional
print ads like direct mailers
Each mobile referral is
tracked in a club’s CRM
Mobile referrals work in a
continuous revenue
generating cycle

11. Email/Web Form:
● Manual data entry required
● Print out paper forms
● Redeem on-site
Convert: How It’s Done Now

12. Convert: Guest Pass
Guest Pass converts prospects to members. Use your Club Mobile App to guide
prospects through the sales process and try your club hassle-free.

13. Benefits: Guest Pass
Guest Passes have a far lower
cost of acquisition than messy
traditional paper processes
Guest activities and
behaviors can be
tracked in the club
Guest Passes can be an on-
going offer to entice
prospects

15. Engage: Mobile Rewards
Rewards engage members. Use your Club Mobile App to incentivize desired actions
such as making referrals and checking in at the club.

16. Benefits: Mobile Rewards
Mobile Rewards are more accurate
and encourage participation,
unlike traditional programs
Clubs can easily
measure effectiveness of
specific initiatives
Clubs can encourage
members to take actions that
benefit the club, like referrals

18. Sell: Geotargeting
Geotargeting helps you sell more to members at the right times. Send push alerts to
members currently in the club with special impulse offers.

19. Benefits: Geotargeting
Push alerts do not compete
with auditory distractions
and are read immediately
Campaigns can be
measured by the amount of
redemptions and reach
Segment and target
different types of members
with offers like PT

21. Connect: Apps & Devices
Connecting to wearables enables you to interact with members outside the club’s
walls. The club’s mobile app becomes the hub of a member’s fitness world.

22. Benefits: Apps & Devices
Members are more
engaged and brand loyal
Connected Apps & Devices help
track progress and increase
member engagement
Members can
continually earn
rewards

23. Just follow the formula

24. Get the ebook!
http://offers.netpulse.com/download-the-mobile-marketing-manifesto

25. klansdale@netpulse.com
gskloot@netpulse.com
netpulse.com
877-NETPULSE