Business Director Amy Jackson from Incubeta takes us through her presentation "Why Successful Retailers Don’t Think Digital". Amy focuses on key brands that are using both online and in store experiences to enhance their sales, service and strategy.

1. Amy
Jackson
Business Director
Incubeta
Why Successful Retailers
Don’t Think Digital
©2020 INCUBETA. ALL RIGHTS RESERVED.

2. February 2020
©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED.
Why Successful Retailers
Don’t Think Digital.

3. EXPECTATION

4. REALITY
31% of the Global
GDP is from retail.
And a staggering
40 Petabytes of
data is processed
per hour.
Offline retail remains
the single largest
private sector
employer in the UK,
with annual sales
totalling £358bn.

5. DOES IT MATTER IF A
BRAND IS ONLINE OR
OFFLINE?
©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED.

6. No.

7. What do they
want?
Brands which offer a Seamless
Experience across channels.
More interaction, with an increased
focus on transparency, reviews and
UGC.
Excellent customer service, inventory
awareness and relevance.
©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED.

8. ©2020 Incubeta. ALL RIGHTS RESERVED.
Leading by
Experience.

9. Offering a
Glossier
approach to
omni-channel retail
experiences.
LEADING BY EXPERIENCE
©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED.

10. Live tutorials, a
POS system which
adds products to a
virtual checkout
whilst you walk
around, and much
more...
100,000 footfall in
December
2019/January 2020
(UK pop-up store).
The New York
showroom
generates more
sales revenue per
sqft than the avg.
Apple store.

11. M&S Food.
Using technology to
enhance operations,
improve culture and
deliver excellent
customer service.
LEADING BY EXPERIENCE
©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED.

13. Gymshark.
Identifying who their
audience is and then
working out with
them… literally.
LEADING BY EXPERIENCE
©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED.

14. ©2020 Incubeta. ALL RIGHTS RESERVED.
What you need to
know.

16. KNOW YOUR
CUSTOMER

17. KNOW YOUR
CUSTOMER
USE
TECHNOLOGY
TO YOUR
ADVANTAGE

18. BREAK THE
SILO-
IT'S ALL ABOUT
EXPERIENCE
KNOW YOUR
CUSTOMER
USE
TECHNOLOGY
TO YOUR
ADVANTAGE

19. ©2020 INCUBETAi. ALL RIGHTS RESERVED.
The most important single thing is to
focus obsessively on the customer.
Our goal is to be Earth’s most
customer-centric company.
- Jeff Bezos, Amazon
”
“

20. THANK YOU
Any Questions?
©2020 INCUBETA. ALL RIGHTS RESERVED.