Nick English, co-founder of Bremont Watch Company, discusses how he grew a British watch brand in a market dominated by the Swiss.

1. ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED.
Nick
English
Co-Founder
Bremont Watch
Company

2. FROM THE START ……

3. The Start….
BREMONT
The beginnings …

4. Growing up – a passion for all things mechanical
BREMONT
Bremont beginnings: The Tipping Point

5. BREMONT HERITAGE | THE TIPPING POINT
BREMONT
Bremont beginnings: The Tipping Point

6. BREMONT HERITAGE | THE TIPPING POINT
BREMONT
Bremont beginnings: The Tipping Point

7. FROM THE START ……

8. BREMONT HERITAGE | THE BEGINNINGS
BREMONT
Bremont beginnings: A new start

9. British Innovations in Watchmaking
1. Robert Hooke, 1644
Balance Spring
2. Daniel Quare, 1690
Minute Hand
3. Thomas Mudge, 1755
Lever Escapement
4. John Whitehurst, 1765
Centre Seconds
5. Thomas Young, 1807
Chronograph
6. John Harwood, 1924
Automatic Winding
A BRITISH WATCH COMPANY
1
3
4
2
5
6
BREMONT
A WONDERFUL HISTORY: BRITISH HOROLOGY

10. BREMONT PILLARS: BRITISH ENGINEERING

11. BREMONT PILLARS | ENGINEERING
BREMONT PILLARS: BRITISH ENGINEERING

12. BREMONT PILLARS | ENGINEERING
BREMONT PILLARS: BRITISH ENGINEERING

13. THE BEST OF BRITISH: COMMITMENT TO TRAINING

14. BREMONT: THE MARKETING
We were not trying to launch a Swiss watch brand
Bremont had its own PHILOSOPHY (and our own market)
IT’S OK TO BE DIFFERENT !!
BREMONT – WE ARE NOT SWISS
(Impossible to please everyone …!!)
AUTHENTICITY was key – live the brand
Have to have a product WORTH TALKING ABOUT

15. FOLLOW YOUR OWN PATH…. INNOVATE!
“Life is grey ….. try not to be.”
The brand thing?
ROI?
PRODUCT
e.g. MB2
Bremont Townhouse Store design

16. BREMONT SOCIAL MEDIA
/TestedBeyondEndurance
@Bremont
@BremontWatches
Bremont Watch Company
Bremont Watch Company
Bremont Watch Company
BREMONT
BREMONT SOCIAL: THE EARLY DAYS

17. BREMONT PILLARS: ADVENTURE (TESTED BEYOND ENDURANCE)

18. BREMONT PILLARS: ADVENTURE (TESTED BEYOND ENDURANCE)

19. Life is an adventure – still a propensity for risk – August 2013
… still a propensity for risk taking!

20. Life is an adventure – still a propensity for risk – August 2013
Tested Beyond Endurance ….!

21. Life is an adventure – still a propensity for risk – August 2013
Tested Beyond Endurance ….!

22. BRITISH ENGINEERING - BOEING AND AMRC
BRITISH ENGINEERING: AVIATION & MILITARY

23. BREMONT PILLARS: AVIATION & MILITARY
BREMONT PILLARS: AVIATION & MILITARY

24. BREMONT PILLARS: AVIATION & MILITARY
BREMONT PILLARS: AVIATION & MILITARY

25. COMMITMENT TO SUPPORT THE ARMED FORCES

26. HER MAJESTY’S ARMED FORCES PARTNERSHIP

27. MISSION
“To make exquisitely engineered mechanical
timepieces on British soil with the lofty objective
of reinvigorating the nations horological past,
using our adventurous spirit, passion for detail,
desire to innovate and dedication to the highest
quality of customer satisfaction.”
TESTED BEYOND ENDURANCE

28. BREMONT: THE MARKETING
CELEBRATE the people buying from you
Hold them in HIGH REGARD
Turn you CLIENTS into CELEBRITIES
FEEL PART OF THE BREMONT FAMILY
BREMONT – SATISFY THAT CUSTOMER
People connect with people

29. ‘BREMONT ADVENTURERS CLUB’

30. CITY OF LONDON NEW YORK HONG KONG
MAYFAIR MELBOURNE CANARY WHARF
BREMONT BOUTIQUES

31. BREMONT: IT’S A COMPLEX BUSINESS !!
DESIGN COMPANY -
THE PRODUCT
ENGINEERING
COMPANY
MANUFACTURING
COMPANY
RETAILING
COMPANY
MARKETING
COMPANY
✅ ✅ ✅ 4 5
BREMONT: IT’S A COMPLEX BUSINESS
‘3xRule’

32. BREMONT: THE MARKETING
BE
PASSIONATE
BE AUTHENTIC
BE SMART
INNOVATE
BREMONT MARKETING: TELL YOUR STORIES
(Need oodles, high’s & lows)
(not for the faint hearted!!)
(know you market(!), CRM, social, partnerships,
PR, events etc)
(Be real & honest, times are changing, no pretenders)
and ………TELL YOUR STORY!!

33. BRITISH ENGINEERING - MARTIN-BAKER PARTNERSHIP
BRITISH ENGINEERING: MARTIN-BAKER

34. BRITISH ENGINEERING - BOEING AND AMRC
BRITISH ENGINEERING: AVIATION & MILITARY

35. BREMONT PILLARS: AVIATION & MILITARY
BREMONT PILLARS: AVIATION & MILITARY

36. BREMONT PILLARS: AVIATION & MILITARY
BREMONT PILLARS: AVIATION & MILITARY

37. COMMITMENT TO SUPPORT THE ARMED FORCES

38. HER MAJESTY’S ARMED FORCES PARTNERSHIP

39. MISSION
“To make exquisitely engineered mechanical
timepieces on British soil with the lofty objective
of reinvigorating the nations horological past,
using our adventurous spirit, passion for detail,
desire to innovate and dedication to the highest
quality of customer satisfaction.”
TESTED BEYOND ENDURANCE

40. BREMONT: THE MARKETING
CELEBRATE the people buying from you
Hold them in HIGH REGARD
Turn you CLIENTS into CELEBRITIES
FEEL PART OF THE BREMONT FAMILY
BREMONT – SATISFY THAT CUSTOMER
People connect with people

41. ‘BREMONT ADVENTURERS CLUB’

42. CITY OF LONDON NEW YORK HONG KONG
MAYFAIR MELBOURNE CANARY WHARF
BREMONT BOUTIQUES

43. BREMONT: IT’S A COMPLEX BUSINESS !!
DESIGN COMPANY -
THE PRODUCT
ENGINEERING
COMPANY
MANUFACTURING
COMPANY
RETAILING
COMPANY
MARKETING
COMPANY
✅ ✅ ✅ 4 5
BREMONT: IT’S A COMPLEX BUSINESS
‘3xRule’

44. BREMONT: THE MARKETING
BE
PASSIONATE
BE AUTHENTIC
BE SMART
INNOVATE
BREMONT MARKETING: TELL YOUR STORIES
(Need oodles, high’s & lows)
(not for the faint hearted!!)
(know you market(!), CRM, social, partnerships,
PR, events etc)
(Be real & honest, times are changing, no pretenders)
and ………TELL YOUR STORY!!

45. BRITISH ENGINEERING - MARTIN-BAKER PARTNERSHIP
BRITISH ENGINEERING: MARTIN-BAKER

46. JAGUAR PARTNERHSIP
BREMONT MARKETING: JAGUAR

47. PARTNERSHIPS | AMERICA’S CUP & ORACLE TEAM USA
BREMONT MARKETING: AMERICAS CUP

48. LIMITED & SPECIAL EDITIONS | PREVIOUS LIMITED EDITIONS
BREMONT MARKETING: STORY TELLING

49. LIMITED & SPECIAL EDITIONS | WRIGHT FLYER LIMITED EDITION
BREMONT MARKETING: STORY TELLING

50. CITY OF LONDON NEW YORK
MAYFAIR
BREMONT MARKETING: THE MOVIES
Bremont at the movies …..

51. BREMONT SPOTTED

52. THANK YOU